What I want to do in this article is share a list of what I consider to be the top 20 Amway Motivational Organizations, systems and lines of sponsorship. I’m sure that you are aware that Amway is the BIG DOG in the MLM Industry, dating back to 1959 (officially). Millions of people have participated in the business opportunity during the past 50 years, some achieving tremendous success, while others failed miserably.
In case you aren’t familiar with the Amway Motivational Organizations (AMO) they are simply the different lines of sponsorship within Amway, and they provide business support materials, systems, and business tools (at a profit) for their Amway distributors.
For many years, the AMOs have been the primary source of controversy within Amway, mainly because of the tool money. It’s often said that many of the Diamond and above level distributors earn a large portion of their income and profits from the system income, not from Amway. Although that issue is not the purpose of this article, I did want to clarify that with you.
Within Amway, there are lots of different Amway Motivational Organizations. I don’t know the exact count, but I’d guess there are approximately 100 different active AMOs, maybe more. And there are many that are now defunct. While all of these lines of sponsorship do things a little bit differently from each other, their purpose is still the same. They provide a substantial income to the Diamonds and they also provide books, CDs, seminars and other business support materials to train their Amway distributors.
Some people love them and others hate them. To that I say, “to each his own.”
Before I share my list of the top 20 Amway Motivational Organizations, systems and lines of sponsorship, I would like to give you a quick disclaimer, so I can be upfront with you. Here is my disclaimer:
- Amway and many of the AMOs listed are registered trademarks
- I am not affiliated with Amway or any of these AMOs
- I do not know how many distributors are in each Amway Motivational Organization, since the information is not published
- I do not know the average earnings per distributor in each AMO, since the information is not published
- I do not know every single AMO in existence, since there are more than 100 of them
- The rankings I listed below are simply my OPINION, based upon the online research that I did
- I factored in the number of successful distributors (Diamonds and above) that are listed in the system and how long the system has been around when I ranked them
- Your opinion may differ than mine and that is okay
Now that we have that out of the way, here is my list of the top 20 Amway Motivational Organizations, systems and lines of sponsorship.
# 20 Pro Alliance
Founded by Double Diamonds Hal and Susan Gooch, Pro Alliance is another successful AMO within Amway. Visit the Pro Alliance website to learn more.
# 19 Forever and a Day
This line of sponsorship started in 2004 and is located in Thailand. It was launched by Bobby Naruss and Nuchie MaHakkapong. It does business in Thailand, the United States, Canada, Philippines, Vietnam, Hong Kong and about 10 other countries. Some of the key leaders in this line of sponsorship include Rathee Mangcarangsi and Niyuthtarat Chamapun, Butrpoth Pholpipattanapong, and Tanat Panitingorn and Panida Tanpradit. Visit their website to learn more.
# 18 UR Association
This is a fairly new AMO, started by Crowns John and Jennie Belle Crowe in 2007. The Crowe’s decided to break away from Britt World Wide and start their own organization. Some of their key leaders include John Sestina, Rex and Betty Jo Renfrow, and David and Kristin Dussault. Read more about the UR Association.
# 17 Albora
This line of sponsorship is the Italy Division of the Worldwide Diamonds, and they are also affiliated with the TOP4. It launched in 2001. Some of their key leaders include:
- Romagnioli, Renzo & Aurea
- Del Moro, Massimo & Torzolini, Laura
- Marchesini, Mario
- Polzoni, Anna Rita
- Topi, Frano and Giuseppina
- Venanzi, Renzo & Gatti, Laura
Read more about Albora.
# 16 Team MAK
Started by Peter and Helen McKenna, Team MAK does business in Australia. 11 Diamonds are on this team and it operates primarily in the down under. Read more about Team MAK.
# 15 INA
INA, which stands for Internet Associates, is led by Jim and Margee Floor. It does business primarily in the United States. Many of their downline distributors belong to different AMOs. Some of their leaders include Joe and Linda Dendy, Jim and Marcia Carlton, and Roger Sitcler. Visit the INA website to learn more.
# 14 Leadership Team Development
Also known as LTD, Leadership Team Development was started by Larry and Pam Winters. It launched in 2006 and does business in the United States, primarily. Some of their key leaders include Larry and Pam Winters, Joe and Marybeth Markiewicz, Danny Snipes, Jeff and Andrea Moore, and many others. Visit the LTD website.
# 13 Diamond Alliance
It is led by James Vagyi and launched in 2002. It does business in Europe, primarily in Hungary, Austria, Poland and the Ukraine. Some of the leaders include Natalya Yena, Alexander Koryak and James Vagyi. Visit the Diamond Alliance website.
# 12 Winner’s International
Winner’s International was founded in 2008 by Kanti and Hemi Gala. Although he is an Executive Diamond he has a HUGE Amway business, probably one of the top 10 in the company as far as number of distributors. Most of the India market is in the Gala’s downline, and a large amount of them participate in his system. Read more about Winner’s International.
# 11 eFinity
Started by the legendary Tim Foley in 2006, eFinity was the first accredited AMO to receive the Professional Development Accreditation Program by Amway. It does business in the US, Canada, Brazil and many other countries. Read more about eFinity.
# 10 World Wide Dream Builders
This AMO started sometime in the 1980s (best guess) and was launched by Ron and Georgia Lee Puryear. The company is owned by all the successful Diamonds within the line of sponsorship. It is located in Spokane, Washington. Once you qualify as a Diamond you automatically get shares in the company. Some of the successful Diamonds include Brad and Julie Duncan and Dave Severn. Most of its distributors are in the United States and Korea. If I figured in the distributors from Korea in the total, I would move this up to the top five spot. I didn’t do that, because that group goes by a different name (WWDB Korea). Read more about World Wide Dream Builders.
# 9 Soonye
Soonye is a line of sponsorship within the Amway business. It was founded in 1981 and started by the first Founder’s Crown Ambassador in Malaysia, Brunei and Singapore Lee Kim Soon and Kwee Choo. It also partners with TOP4. It does business in Malaysia, Indonesia, Singapore and many other countries.
# 8 Britt World Wide
Founded by the late Bill Britt (quite perhaps my favorite Amway distributor, other than Dave Severn), BWW launched in the 1980s (best guess). It has hundreds of downline Diamond level distributors, mostly in the United States and India. Some of the successful distributors include Paul and Leslie Miller, Andre and Francoise Blanchard, and Kanti Gala. Visit the BWW website.
# 7 Heckel
This AMO was started by Kaoru Nakajima, one of the most successful distributors ever in Amway. I don’t know very much about it, except that it is huge. It does business primarily in Japan and the United Kingdom. Visit the Heckel website to learn more.
# 6 Schwarz Organisation
The Schwarz Organisation Founded in Germany in 1984 by Founder’s Crow Max Schwarz, and his late wife Marianne. The Schwarz Organisation is one of the largest AMOs in Amway Europe. It does business in Germany, Austria, Hungary, Italy, Poland and Czechoslovakia. Some of the key leaders include:
- Anja Schwarz
- Lora and Alexander Dobler
- Andrea and Dietmar Dengg
One of the reasons I rank this AMO so high is because of the longevity and all the success stories. Read more about the Scwharz Organisation.
#5 Plum Blossom
You have to put this AMO high on the list. Started by Barry Chi and Holly Chen, some of the most successful Amway distributors in Taiwan, this is a very popular and LARGE line of sponsorship. It is the largest Amway organization among the Chinese. The organization has 20 Crowns and more than TWO THOUSAND Diamond level distributors. Some of their key leaders include Barry Chi and Holly Chen and Han Shi Rong. Read more about Plum Blossom.
# 4 Crador Global
This fine AMO dates back to 1978 and was founded by Foo Howe Kean and Shu Chen. It has more than 800 Diamonds and 30 Crowns and is one of the largest AMOs in Amway. It does business in many different countries.
# 3 TOP4
I had to include TOP4 on the list, even though it is a combination of four different AMOs: Heckel, World Wide Diamonds, World Wide Dream Builders and the Plum Blossom. From what I’ve read online, many other AMOs are partnering up with TOP4.
# 2 InterNET
This AMO is the brainchild of Dexter Yager, quite perhaps the first Amway distributor to create his own “system” and motivational organization. It was founded unofficially in 1971 and officially in 1979. It’s been in business more than FORTY years now and has produced THOUSANDS of successful distributors. I would call this the “mother” of all AMOs because just about every other AMO on this list was founded by someone in Dexter Yager’s downline. Visit the InterNET website to learn more.
# 1 Network TwentyOne
This is one of, if not the most successful AMO that I know of. Network TwentyOne launched in 1989 and was the brainchild of the late Founders Crown Ambassadors Jim (deceased) and Nancy Dornan. It does business in 36 different countries, with 26 local offices and lots of full-time employees. Some of the countries it does business in includes the United States, South Africa, Canada, Austria, Denmark and more. Some of the key leaders include:
- Vira Arkhipova and Oleksiy Mautanov
- Peter and Debbie Cox
- Mitch and Diedre Sala
- Taras and Irina Demkura
- Pat and John Hendrickson
- And hundreds of others!
I rank this as the top AMO because of the huge CONTINUED success they have each year. They are always breaking new Diamonds. Visit the Network TwentyOne website to learn more.
In summary, Amway is the “King” of network marketing and has been around for more than 50 years now. Millions of people have pursued the Amway opportunity, some with success and some with no success. At the present moment in time, there are more than 100 different active Amway Motivational Organizations within Amway. These are the different lines of sponsorship that provide the business tools, motivation, and business support materials for their Amway distributors. These organizations are ran by the successful Diamond level distributors and they place a huge focus on selling the tools for profit. Some people love these motivational organizations and others hate them.
I have done my best to rank the top 20 Amway Motivational Organizations accurately and fairly based upon the number of successful distributors and how long the organization has been in existence. But, please keep in mind that the rankings are just my opinion, and are not endorsed by Amway or any of the AMOs. In addition, there’s a good chance that one or more of these organizations listed above could disappear at some point in time and go defunct. Finally, I have no bias and am not affiliated with any of these lines of sponsorship, so I tried to evaluate them objectively.
If you have participated in any of these Amway Motivational Organizations/lines of sponsorship before or agree/disagree with what I wrote, I would love to hear from you. Please leave a comment below to tell us about your experience. Tell us what you liked, disliked, what level of success you achieved and what you learned from the experience. What do you think is the best AMO? Why? I look forward to hearing from you. All I can ask is that you keep your comments clean and don’t do any personal attacks because you don’t agree with what I said.
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*** Note: This post took me more than 12 hours to research, write and edit, so it isn’t some random thing I just posted.
Disclaimer: I am in no way affiliated with Amway. Amway and the lines of sponsorship mentioned above are registered trademarks. Individual results will vary.
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