Most entrepreneurs are clueless about what it actually takes to build a successful business. So are most network marketers. When it comes to building a successful business of any kind, most business owners don’t understand what their real business is. They don’t understand how to spend their time. They don’t understand that not all activities are created equal. They don’t understand that most of their time should be spent on the “revenue generating activities” and nothing else.
You see, your network marketing business opportunity is not your real business. Neither are your products. Your real business is marketing your MLM business! Let me say that again so it sinks in. Your real business is marketing your MLM business. In other words, your primary mission is to SHARE your products and business opportunity with as many qualified prospects as possible.
Assuming that statement is true (your real business is marketing your MLM Business), which I believe it is, that means you should spend most of your productive time marketing your business to others. That means you need to spend most of your time:
- Creating Advertising and Marketing Campaigns
- Generating Leads
- Sharing Your Business Opportunity and Products with Your Leads
- Following Up with Your Leads
Every other business activity that you do is SECONDARY to these four tasks. Cleaning your office does not count. Reading company literature does not count. Making a dream board does not count. Watching YouTube videos or reading blog posts does not count.
More importantly, having a great product line and business opportunity is not enough. Instead, it is just a starting point. Those two things (a good opportunity and product line) are paramount, but your ability to market your business effectively is at least 100x more important.
Most entrepreneurs I talk with don’t understand their real business. The barbershop owner thinks his real business is cutting hair. The mechanic thinks his job is fixing cars. The restaurant owners thinks his job is preparing meals. In all of these cases, the business owner’s logic is flawed.
In reality, the barbershop owner’s job is to find new customers and keep the ones he has. The mechanic’s job is to market his business to find new customers and keep the ones he currently has. The restaurant owner’s real business is to market his restaurant so people know about his business and visit often.
Once you understand your real business in network marketing, your business will never be the same. Once you realize that your real job is to spend most of your time marketing your network marketing business, in order to generate leads, and then convert a portion of those leads into paying customers and distributors, only then will you break through the barriers and achieve success in network marketing. It really is that simple.
What are your thoughts? What do you think your real business is in network marketing? Leave a comment and let us know.