Today, I want to share a simple five year plan for anyone building a network marketing business. I think it’s really important to have a five year plan for your business. You have to understand that it takes TIME to build any type of successful business, especially when you are building it on a part-time basis.
It’s good to have short-term goals, too, but you need to have a long-term game plan for your business as well.
Here is my suggested five year plan for you.
- Get 2,610 prospects
- Show 600 business presentations
- 120 people personally sponsored
- 240 customers acquired
Now, I know this sounds like a lot, but trust me, it’s very manageable to do if you break it down into bite-sized chunks.
Here’s what you need to do each month to accomplish it.
- Meet 2 new prospects a day, Monday through Friday (add to rolodex)
- Show 10 business presentations a month
- Sponsor 2 people a month
- Get 2 new customers per month
- Send your mailed newsletter once a month
If you were to do this every month for five years, I know you could EASILY hit the five year goals I described above.
Now, I know that not all of the distributors you bring into the business (and customers) will stick around. Assuming the 20/80 rule, let’s assume that 96 of those 120 people you personally sponsored QUIT the business, leaving you with 24 serious people.
The same with your customers. Let’s assume 80% stopped being customers. That would leave you with 48 GOOD customers (192 quit).
Do you think you would have a SOLID business if you have 24 very serious people personally sponsored and 48 GOOD customers who kept ordering every month? I do.
And here’s where it really gets fun. What if you could teach everyone on your team to do the same thing? Or, what if you could teach even 10% of your team to do the same thing? How big would your business be?
Even better, you will have a newsletter subscriber list of 2,610 names. Many of these folks will join your business as a distributor or customer when the timing is right for them, as long as you keep in touch each month. Even though most of them told you NO in the beginning, it doesn’t mean NO forever.
You see, most folks really have a short-term mindset for their business. It’s as if they expect to get immediate results and start making boat loads of money right away. I’m sorry to break the news, but that’s just not the way BUSINESS works.
All businesses take time to build and nurture, especially if it is a part-time business.
Here’s what important to realize. Anyone can do the steps I mentioned above. It’s not hard to do. If you are talking with people you meet you will easily find prospects to share your products and business opportunity with. It’s inevitable.
Of course, you have to put a smile on your face, stick your hand out, and meet new people! But if you’re willing to do that, you will succeed.
My challenge for you is to commit to this five year plan for your MLM Business and never quit. The five years is going to go by anyway. So, why not spend the time building your future, in just 10-12 hours per week?
What are your thoughts about my five year plan for your MLM Business? Leave a comment below and let me know what you think.
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Chuck Holmes
Network Marketing Professional (21+ years)
Top Recruiter & Top Rep
mrchuckholmes@gmail.com
One of my favorite books about our industry is the “The Four Year Career” by Richard Bliss Brooke. The major thesis of the book is that any committed part-time network marketer could (not necessarily will) build a successful business that replaces their income in a four or five year period of time.
I believe that is pretty realistic myself. Typically, your first couple years in the business are the hardest while you build your foundation and find your leaders. As you recruit enough people and find your key people, life does get easier for you and your team does start to take on a life of its own.
I believe that if you can consistently recruit just 2-4 new business builders each month, every month, for a period of five years, you can build a dynasty in our industry. If you did that you would personally sponsor 120 to 240 people. I can assure you that you would find your three to five key leaders if you do that.
Keep in mind that Rome wasn’t built in a day. Every deck of cards has four aces and two jokers. You have to get in the trenches, put in the work, and go through the numbers.
Four or five years might sound like a long time right now, but I can assure you that it isn’t very long. The time will go by anyway. Why not stay the course and build it big?
HI Chuck,
Is the theory of a written and USPS mailed newsletter, that your prospect can never opt out? Thanks for another great post!
Little confused by what you mean. I have had many people opt out of my newsletters. Do you want me to remove you from my list?
HI Chuck,
I am on your mailing list. I get the newsletter from the USPS with a stamp on it and everything. Not that I want to, but could I opt of receiving it?
I know I could click a button and unsubscribe from your autoresponder newsletter.
Thank you!
You are now removed! Got it. Thanks for letting me know.
This is why I love your techniques Chuck. You don’t sweat losing someone on your mailing list, because there is always someone else who actually desires to read the material. I love getting the mail via the postal service. Many emails get lost in the multiple spam items, and I don’t see some, but with regular mail, I see it all. There is no spam folder, and normally spammers do not want to spend money on stamps. I wish more network marketers would develop a similar technique.
Yes, the direct mail does work. I do it frequently.
This was a great idea on a post Chuck. It provides people a good example of how to set goals and objectives to reach those goals. I just wanted to say that it is great to have a long term plan–5 years, 10 years, but what will help is to break it down. In 1 month I need, in 6 months, etc…
I have found the best way to achieve success is to set goals. Your post just reinforced that. Thank you Chuck.
Glad I could help, Greg.
I really like the pace. The technique is theoretically (and practically I guess) simple to follow. At first though, 2610 prospects in the five years seemed way out of reach. The other techniques are known to work in traditional marketing so I can only imagine the impact they get in MLM leverage strategy. The application of the 20-80 rule also sounds sensible. I think it is the epitome of prudence, in understating expected revenue. Personally, I fall victim of counting my chicks on the higher side before they hatch, a trait that has given me considerable disappointments in the past. The creation of business opportunity in this plan is easy on the effort required as well as being very ambitious. I think it is a delicate balance of what I was looking for. However, my MLM business is not primary, and meeting two prospects each day outside my (small) firm would be very hard. What would be your take on this? How can I manage to handle all this targets?