You Can’t Say the Wrong Thing to the Right Person in MLM

There is a popular saying in network marketing that “you can’t say the wrong thing to the right person and you can’t say the right thing to the wrong person.”  I should start out by telling you that I don’t totally agree with this message.

I’ve found that you might not be able to say the right thing to wrong person, but you can definitely say the wrong thing to the right person.  You can turn off good prospects if you don’t know what you are doing, and don’t know what to say.

As I see it, there are THREE important parts of your message: you, the person you are talking to, and what you say.  For the rest of this article I am going to cover these three things in more detail.

First and foremost, your message is vitally important.  What you say to prospects will have a HUGE impact on whether they will work with you or not.  You want a powerful, but short message.  You want a message that sparks people’s curiosity.  You don’t want to say too much, but you want a powerful message that draws people in and gets them to WANT to learn more.  Crafting a powerful message is one of the most important things you can do, if you want to grow your MLM Business. 

Get with your upline and schedule some training on what to say to people.  Come up with a message that you feel comfortable with, that works.

Next, your market is also very important.  Yes, this business is a numbers game, but I still believe in working smart.  Assuming you have a good message, you still don’t want to just approach anyone and everyone.  Ideally, you want to do what most businesses do and focus in on your target market.

Let me preface by telling you that NO you shouldn’t prejudge people.  But, certain types of people are going to be MUCH more receptive to your business opportunity and/or products than others will.  Ideally, you want to focus on people who are MOST LIKELY to be interested in what you have to offer.  Therefore, you should clearly identify your target market for customers and distributors.

Put some thought into this and once you have a good target market, spend most of your time only talking to people in your target market.  By all means, if you meet someone sharp, even if they aren’t in your target market, than share your message with them, too.  Just make sure that most of the people you talk to are in your target market.

Finally, YOU are also an important part of the success equation.  What you look like, how you dress. your mannerisms, what your breath smells like, how you handle yourself and many other factors are going to affect whether prospects want to work with you or not.  No, you don’t need to look like a supermodel or drive a fancy car to attract people into your business, but you do need to look like and talk like a successful businessperson.

What does this mean?  It means that whenever you go out to talk to people make sure your hair is done.  Make sure you are well groomed.  Don’t wear sweat pants. Wear clean clothes. Don’t look like a homeless person.  Keep your car clean.  Handle yourself well.  Look people in the eyes when you talk to them.  Walk with confidence.  Smile.  Be nice to people.  Act confident.  Make sure you look at act like a successful entrepreneur.

You have to realize that people are going to SIZE YOU UP.  After all, how serious would you be if someone wearing pajamas, with messed up hair and bad breath talked to you about a business opportunity?  Exactly.

Working on these three areas (you, your message, your market) will have a big impact on your business.

Just remember, you can say the wrong thing to the right person.  And you can never say the right thing to the wrong person.

Food for thought.  What do you think?  Leave a comment below to share your thoughts.

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16 thoughts on “You Can’t Say the Wrong Thing to the Right Person in MLM

  1. Greg Boudonck

    Yes, you are absolutely correct…you can say the wrong thing to the right person in MLM, and in other things for that matter.

    We have to always remember that the first thing we sell is ourselves. Usually, if a person likes and respects you, they will be more willing to take what you have to offer.

    What I must say is: we should dress right and act properly, but we should never try to be something we are not. I often see people try to be like someone else, and essentially this is a lie. At that point, you will always have to put on that act every time you are around that person.

    This was a great post that all network marketers should read.

    Reply
  2. Tristan H.

    It was a great idea to group these three aspects – your image, your message, your market – into a single post, because none of these individual things will bring about success on its own. These pieces of your message need to fit together like a puzzle and when that picture is complete you can feel confident that good things are going to happen. If you’ve got the image – nice clothes, nice haircut, fresh breath – but your message is lame and tailored to the wrong audience, it’s not going to work! If you’ve got a great message carved out for the perfect market, but you show up in pajama pants and a stained t-shirt, no one is going to take you seriously. It’s the combination of these things done right that makes them effective!

    Reply
    1. chuckholmes Post author

      The messenger is just important as the recipient. At the end of the day, people join people, not businesses. You have to look for people who are looking, but you also have to be someone worth joining.

      Reply
  3. Liz

    Actions do sometimes speak louder than words. And so does appearance, tone of voice, delivery and so on. Sometimes saying less to someone is the best way to engage them. None of these things will make a difference to someone who was never interested but can be the tipping point for someone on the fence. I’d rather not make that mistake if I can help up.

    Reply
    1. chuckholmes Post author

      Look for people who are self motivated, have a strong, burning desire to be success and are willing to work. Never try to sell or convince someone to buy.

      Reply
  4. Faye

    It is true: you do want to have your best foot always forward when approaching potential customers and recruits. And you usually do not get a second chance to make that first impression (at least not until the first bad one is well and truly forgotten). People are always watching. When you share a business opportunity, no matter how good the opportunity is itself, the other person is sizing you up, thinking “Do I want to be like this guy or not?” If you do not look the part, and if you are not passionate about what you have to share, they do not want to be like you. They might patiently sit through your spiel, but that is about it.

    Reply
    1. chuckholmes Post author

      So true. I so many folks trying to pitch businesses and they don’t even act, look or sound like business people. Most “good” prospects will never take them seriously.

      Reply
  5. Andrew Braydon

    Your appearance is the voice of your personality. If you are not presentable and lack confidence, nobody would be interested in you or in what you are offering may it be something very valuable. All expects of growth in network marketing are intricately linked to how you look and how you say? Conveying message in a powerful appealing manner to the right target audiences is the key to get success in MLM business.

    Reply
  6. Diamond Grant

    I totally agree that if you are not careful, you can turn prospects off by saying the wrong thing. The message you convey is a sum of all the parts you mentioned. If you don’t present yourself professionally then you’ll come off as, well, unprofessional. And if what you say isn’t organized, intelligent, and logical then the person on the receiving in won’t be able to buy into what you are trying to sell.

    Reply
    1. S.J.

      The tone, inflection, and delivery also can turn off people. Your posture, facial expressions, and attitude also will paint your words in a certain light, which might not be the best light. So it always pays to be carfule about how you say what you say.

      Reply
  7. S.J.

    This is a very good approach to make people more aware of what they say and the power behind the things they say to customers and potential clients, You should always strive to make a good impression and say and do the right thing and avoid saying or doing the wrong thing. As you point out. the results of not doing so could be disasterous for a business.

    Reply

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