There is a popular saying in network marketing that “you can’t say the wrong thing to the right person and you can’t say the right thing to the wrong person.” I should start out by telling you that I don’t totally agree with this message.
I’ve found that you might not be able to say the right thing to wrong person, but you can definitely say the wrong thing to the right person. You can turn off good prospects if you don’t know what you are doing, and don’t know what to say.
As I see it, there are THREE important parts of your message: you, the person you are talking to, and what you say. For the rest of this article I am going to cover these three things in more detail.
First and foremost, your message is vitally important. What you say to prospects will have a HUGE impact on whether they will work with you or not. You want a powerful, but short message. You want a message that sparks people’s curiosity. You don’t want to say too much, but you want a powerful message that draws people in and gets them to WANT to learn more. Crafting a powerful message is one of the most important things you can do, if you want to grow your MLM Business.
Get with your upline and schedule some training on what to say to people. Come up with a message that you feel comfortable with, that works.
Next, your market is also very important. Yes, this business is a numbers game, but I still believe in working smart. Assuming you have a good message, you still don’t want to just approach anyone and everyone. Ideally, you want to do what most businesses do and focus in on your target market.
Let me preface by telling you that NO you shouldn’t prejudge people. But, certain types of people are going to be MUCH more receptive to your business opportunity and/or products than others will. Ideally, you want to focus on people who are MOST LIKELY to be interested in what you have to offer. Therefore, you should clearly identify your target market for customers and distributors.
Put some thought into this and once you have a good target market, spend most of your time only talking to people in your target market. By all means, if you meet someone sharp, even if they aren’t in your target market, than share your message with them, too. Just make sure that most of the people you talk to are in your target market.
Finally, YOU are also an important part of the success equation. What you look like, how you dress. your mannerisms, what your breath smells like, how you handle yourself and many other factors are going to affect whether prospects want to work with you or not. No, you don’t need to look like a supermodel or drive a fancy car to attract people into your business, but you do need to look like and talk like a successful businessperson.
What does this mean? It means that whenever you go out to talk to people make sure your hair is done. Make sure you are well groomed. Don’t wear sweat pants. Wear clean clothes. Don’t look like a homeless person. Keep your car clean. Handle yourself well. Look people in the eyes when you talk to them. Walk with confidence. Smile. Be nice to people. Act confident. Make sure you look at act like a successful entrepreneur.
You have to realize that people are going to SIZE YOU UP. After all, how serious would you be if someone wearing pajamas, with messed up hair and bad breath talked to you about a business opportunity? Exactly.
Working on these three areas (you, your message, your market) will have a big impact on your business.
Just remember, you can say the wrong thing to the right person. And you can never say the right thing to the wrong person.
Food for thought. What do you think? Leave a comment below to share your thoughts.