Winning Without Intimidation: Wisdom from Bob Burg

If you haven’t read the book “Winning Without Intimidation” by Bob Burg, you should.

It’s a great book on persuasion and how to get what you want.

Regardless of your profession, I suggest you order a copy of this book and study it.

The information is powerful and life changing.

What I want to do in the paragraphs below is share some of my favorite quotes from the book.

These quotes are listed in chronological order.

Each quote is in bold and italics.

At the end of each quote I also provide my own two cents. Enjoy!

# 1 You’ll probably be mistreated by over half the people you come in contact with today! Realize that most people don’t care about you.  They only care about themselves.

# 2 Who is a mighty person? One who can control their emotions and make an enemy a friend. Work on your people skills.  It’s the number one skill to develop to succeed in business.

# 3 One of the most effective ways to learn and internalize information is to teach it to others. The teacher typically learns more than the student.

# 4 We, as human beings, act out of emotion, not logic. We are all emotional creatures.  We make emotional decisions and justify it with logic.

# 5 I believe we all are in sales whether we do it professionally or not. Whether you are a mom, a clerk, a postal worker, or a janitor, you sell your ideas and influence every single day.

# 6 People respond or react to us emotionally for two reasons: Either to gain a certain type of pleasure or to avoid a certain type of pain. Most of that centers on the ego. Pain or pleasure.  Those are the ONLY two reasons people do anything.

# 7 Each of us is capable of displaying three distinct personality types: the Parent, the Adult, and the Child.  I couldn’t agree more.

# 8 If we could listen on tape to what we say in everyday conversations, we’d be amazed at the lack of tact and sensitivity in the way we relate to others. Be nice to people. Treat everyone as well as you would treat your own daughter or mother.

# 9 People do things for their reasons, not ours. Find out what the other person wants and show them how to get it.

# 10 People will do what they think you expect them to do. People rise to the expectations we have of them.

# 11 Make a person feel good for their efforts, and they’ll want to keep proving you right. People will do more of what you reward them for.

# 12 Most people simply want to be heard and understood. Learn how to listen.  Put yourself in the other person’s shoes.

# 13 When meeting someone new, we need to be “You oriented” as opposed to “I” or “me” oriented. The quickest way to make a good impression is to be a good listener.

# 14 Most people hunger for respect. Treat people with respect and most of them will treat you with respect.

# 15 People want to be around and do things for those people who make them feel loved and important. People like to be nice to people who are nice to them.

# 16 The best way to negotiate is out of strength. Know your key selling points and strong points.

# 17 You can’t build yourself up by knocking someone else down. The only way to succeed is to help others succeed.

# 18 No one likes to be corrected, even when they say something that is absolutely wrong. If someone says something wrong, let it go.  You do nothing good by correcting someone.

# 19 I’ve found sending thank you notes to be one of the most – if not THE most – powerful tools in building a super huge network, both professionally and socially. Send two or three handwritten notes every single day and never stop.

# 20 Fifty percent of the people don’t care that you’re feeling badly, and the other half are glad. This is spot on advice.

# 21 Before criticizing, focus on the other person’s strengths. We are all good at different things.  Everyone is good at something.

# 22 NEVER GLOAT or act cocky. Be gracious in your victory and humble in your defeat.

# 23 Most people look at the negative. Look at the positive in things whenever possible.

# 24 People do things for reasons that aren’t always obvious, and we need to know what those reasons are. Everyone has their own agenda.

# 25 Hang up last! Whenever you are talking with someone on the phone, let them hang up first.

# 26 Isn’t the level of respect you have for people who will admit their mistakes and apologize much higher than for the people who won’t admit their mistakes? When you are wrong just admit it.

# 27 Go out of your way to complement those people who serve others but are not usually treated with respect. Treat everyone you meet as if they are important.

# 28 Over the long haul, you’ll find that the more you’re willing to give to others – without expecting anything – the more you’ll get in return. The more you give the more you get.  PERIOD.

# 29 People will follow others who set a positive example. Lead by example and you will attract the right people into your life.

About the Book

“Winning without Intimidation” was first published in 1998 by Burg Communications.  The book features 165 pages.  The ISBN is 978-1890344115.  It is available anywhere books are sold.

Other Posts You Might Enjoy

  1. Endless Referrals by Bob Burg
  2. Book Yourself Solid by Michael Port
  3. The E-Myth Revisited by Michael Gerber
  4. The Business of the 21st Century by Robert Kiyosaki

About Bob Burg

Bob is a best-selling author of several books to include Endless Referrals and The Go Giver. He is also a trainer, consultant and speaker.  He has a no nonsense approach to business.

Buy the Book

If you would like to get a copy on Amazon, order a copy of “Winning Without Intimidation” here.

Final Thoughts

In review, “Winning without Intimidation” is a great book about persuasion and how to get what you want.  If you’re looking to improve your people skills and persuasion skills, this is the book for you.

If you’ve read the book before I would love to hear from you.  Just leave a comment below to tell us what you thought about the book.

chuck holmes


Chuck Holmes
Network Marketing Professional

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