Today’s article is going to open your mind about how you view your network marketing business from this day forward. I should tell you right upfront that I’ve never seen myself as a network marketer. Instead, I am a marketer and entrepreneur (who does network marketing), so I think very differently about my MLM Business than most distributors do.
If you’re like most people in this industry, you are taught that EVERYONE is a potential prospect. I personally think that’s a stupid idea. If everyone is a prospect no one is a prospect!
Every business, regardless of the industry, has a crystal clear TARGET MARKET. These are people who are qualified and MOST LIKELY to become a customer. Just about every successful business in the real world can tell you who their target market is. This could include age, gender, religion, income, where they live, marital status, etc.
Smart businesses focus their marketing, advertising and time on people EXCLUSIVELY on attracting people in their target market. They know that not everyone is going to be a customer, so they focus on the group of people who are most likely to whip out their credit card and make a purchase.
Back to the family and friends thing for a minute. If you’re like most people in this great industry, you are told to make a name list of everyone you know when you first join the industry. I don’t think this is a bad idea or a bad way to get started, but it’s not a great long-term strategy.
By all means, contact everyone you know and let them know what you are doing. But please realize that most of them are not in your target market, and therefore, are not going to join your business or buy your product. Some will, but most won’t. It’s nothing personal. It’s just a reality.
You see, most people you know are not entrepreneurs nor are they actively looking to get involved in network marketing or start a business of any kind. Now you know why many of them will tell you no or look at you like you are crazy when you talk to them. After all, it’s hard to get a non-entrepreneur to start a business!
The same holds true with your products. For example, if your company specializes in weight loss products, not everyone in your warm market is looking to lose weight or buy weight loss products (even if they are overweight). You could have the best weight loss product in the world, but they won’t be interested. On the other hand, some people in your warm market are looking for weight loss products and they will be the ones who are most likely to buy.
Once again, these things have nothing to do with you, your company or the industry. It’s marketing 101.
Think about it this way for a minute. Let’s suppose you started a new job as a car salesperson today. Do you think everyone in your warm market would buy a car from you this week, this month or this year? Of course not! Why wouldn’t they? Because most of them are not in the market to buy a new car. Does that make sense?
So here is my advice to you today. By all means make a big name list and contact everyone you know about what you are doing. Know that some people will buy or join because they are looking for what you are offering. But also keep in mind that MOST of your warm market will not be in your target market and that’s why they won’t be interested in what you offer them.
After you work through your warm market, the best thing you can do is focus on prospecting and finding people who ARE in your target market. This allows you to work smart and get better results in your business. I hope this simple concept makes sense to you. I personally believe that knowing this upfront can save you a lot of time and frustration.
What are your thoughts? What do you think about this concept? Leave a comment below to let me know what you think. I look forward to hearing from you.