In today’s post, I want to educate you about why your MLM team doesn’t produce.
This is one of the biggest sources of frustration in our industry. People sponsor a few people, or even a lot of people, and wonder why no one does anything to build a business. Can you relate?
This is something that has baffled me for years. I never understood how someone could join a business and then do nothing. Or, tell you they were going to build it big, and then do nothing. Sound familiar?
I have since learned to accept it and realized this business, just like anything else in life, is a numbers game. I’ve also realized there are three primary reasons why your MLM team doesn’t produce. We will cover these in greater detail below, and I will share some million-dollar advice about what to do about it.
# 1 Comfort Zone
Everyone has a comfort zone. Each person’s comfort zone is different from everyone else’s comfort zone, based upon their upbringing, status, income, education, experience, chosen career, values, etc.
As long as you are living in your comfort zone, you won’t grow as a person, or improve your life. If you stick to your comfort zone you won’t build a big MLM team either. Success always begins outside your comfort zone.
When it comes to network marketing, most people on your team have never done sales, marketing or entrepreneurship before. It is something totally new to them. In most cases, these things make the new distributor uncomfortable or scared.
Rather than step out of their comfort zone and do the things they should be doing (talking to people), they freeze and do nothing, because they are scared to change, grow or possibly fail.
In addition, most people make just enough money in their job to pay their bills and live a decent quality of life, even if they are broke. In America, you can be broke, but still have a smart phone, 60” plasma television, three meals per day, wi-fi, a car, and a roof over your head.
Until your team members make a decision that they are sick and tired of being sick and tired, and decide they will do whatever it takes to succeed in the business, they will never leave their comfort zone.
# 2 No Money in the Game
This is hands down the number one reason why your MLM Team doesn’t produce. Most people in our industry have less than $300 invested in their business.
In other words, they have no financial skin in the game. As soon as the business becomes difficult, or life gets in the way, the business gets put on the back burner. It’s simply not a big priority to them.
Compare that to someone who invested $200,000 to start a traditional business. This person will do EVERYTHING in their will power to make their business successful. They will show up early, stay late, work 7-days a week, and take 100% responsibility for their business.
The low cost of barrier for network marketing is often a blessing and a curse. It’s a blessing because anyone can afford to get involved and it’s also a curse because anyone can afford to get involved.
Until your team members act “as if” they have one-million dollars invested in their business, they will never build a big team.
# 3 Fear
Most adults are wimps. They’re like big toddlers. They let their fears paralyze them and keep them from living a life of abundance. Even if they’re unhappy with their current lot in life, they won’t change, because they fear the unknown.
Don’t believe me? How many people do you know who hate their job, and don’t get paid well, but stay in the job because they have to “pay the bills?” I bet you know a lot of people like that. This describes most people.
The truth is, these people are JUSTIFYING their current situation, even though they have the ability to change it, if they choose to.
People are fearful of many things, to include:
- Fear of failure
- Fear of not being liked
- Fear of rejection
- Fear of success
- Fear of the unknown
- And TONS of other things!
Until your team members decide that their goals are more important than their fears, they will remain stagnant in the business.
Your job is to remind your team members of WHY they joined the business in the first place. Remind them of their goals whenever possible.
In addition, keep your own goals in front of you at all times. Have a why that makes you cry!
What You Need to Know
Nearly 98 to 99 percent of your team will do NOTHING to build a business, other than order the products, regardless of how much time you spend helping them, coaching them, and motivating them. The sooner you can accept that the better. Love on everyone, treat everyone well, but don’t sit around waiting for someone to take action and do the things they should be doing.
Your job is to work with the willing. You only need to find a few key people who truly want to build a big business and are willing to put in the work. Once you find them, invest your time, money and energy helping them build a business.
You can’t drag anyone across the finish line or make anyone successful in the business, so stop trying. Spend 90% or more of your time recruiting new reps and working with the people who are WILLING to work. That is the key to success as I see it.
There you have it folks. This is my simple advice about why your MLM team doesn’t produce. There are few things more frustrating than seeing people in the business who have a ton of potential, but won’t do the things they know they should be doing.
Your key to success is to set a good example, work the numbers, and work with the willing. Keep recruiting personally, and keep driving depth, until you find a few people who want success in the business as badly as you do. Once you find them, focus on helping them succeed!
If your current team isn’t growing, go find a new team!
What are your thoughts about why your MLM team doesn’t produce? Leave a comment below to let me know what you think. I look forward to hearing from you.