One of the most common questions people ask me is “how do I get my downline to do something?”
Most people complain that their downline is doing very little, if anything at all to move their network marketing business forward; and they want to know what they can do to remedy that problem.
My goal today is to share my thoughts on the subject so you understand WHY most people will do very little to build their network marketing business.
Let’s get started.
# 1 Comfort Zone
Our comfort zone is our own worst enemy.
We all have our own comfort zone.
It varies by person.
For most people, their comfort zone is a reflection of their habits and beliefs.
For example, people are accustomed to a certain daily routine.
People drive the same way to work every day, eat the same meals each week, and typically watch the same television shows.
Changing these habits can be VERY difficult to do, even if people want to change them.
Let’s face it we are all creatures of habit!
In addition, most people earn just enough money that they can have the basic necessities and live comfortably, even if they don’t make a lot of money.
Most “broke” people in the United States still have cable television, a large flat screen television, a roof over their head, three meals a day and a car to drive.
In other words, most people are “comfortable” even if they are broke.
This means that most people won’t go the extra mile to break through this comfort zone to create the life of their dreams, even if they say they want to.
It’s a common reality in the world.
# 2 No Money in the Game
Most people in network marketing have very little, if any money at all invested in their business.
With most network marketing companies the start-up cost is less than $1000 and many are much cheaper than that.
Since people don’t have much money invested in the game, it’s easy not to do anything.
It’s easy to write the business off when life gets in the way.
It’s easy to quit.
Take a moment and compare network marketing to a traditional business.
Most traditional business owners have invested anywhere from $10k to $100k or more just to get started.
That means they will do anything and everything to make their business successful.
They will work 12 hours a day, seven days a week if necessary.
They will work even when they don’t feel like it.
Not so in network marketing.
The low start-up and ongoing costs are a blessing and a curse in our industry.
They are a blessing because anyone can get involved, but a curse because most people who join have no skin in the game, and therefore, don’t treat their business seriously.
# 3 Fear
Fear is a powerful force.
People fear rejection, failure and success.
Many people will not even get started in their business because they fear failure.
Some people even self-sabotage themselves with their self-talk because they fear success.
Fear holds most people back.
Even though most of our fears never come true, they still control us!
You have to understand these basic fears when you are talking to your team.
You have to realize that the ONLY way to cure fear is to take action.
When you take massive action and get to work, most of your fears will go away.
What You Need to Know
Here’s what you need to know folks.
Your first and most important job as a leader is to set the example for your team.
If you aren’t actively building your business, why expect your downline to do it?
In other words, the speed of the leader is the speed of the team.
Your downline is a reflection of your leadership.
Next, you need to understand that no more than 10% of your ENTIRE team will even be somewhat serious or consistent with their business.
90% of your team will do little more than order the products each month.
That’s where most of your residual income comes from.
Your job is to work with the willing.
It’s not your job to motivate people or drag people across the finish line.
It’s your job to find motivated people and work with them.
Spend time with people who deserve your time, not people who need it.
Another tip I can offer you is to expect NOTHING from each person on your team, but hope for the best.
As my mentor says “It’s only when you have expectations in others that you will be disappointed!”
In summary, these are the common reasons why your downline isn’t doing much to grow their network marketing business.
It’s a common reality that nearly 90% or more of your team will do very little, if ANYTHING at all to grow their business.
Your job is to encourage them, treat them well, and meet them where they are at.
Never pressure them to do more than they want to.
In addition, work with the people who are serious about the business!
A few key people can make you financially independent.
What are your thoughts on this subject?
Leave a comment below to let me know what you think.
I look forward to hearing from you.