Why You Shouldn’t Buy MLM Leads

I am not a big fan of buying MLM leads.  I know that some people swear by it.  A select few distributors with great phone skills have built MASSIVE businesses by buying leads and calling them, but it won’t work for most people.   For the rest of this post, I’m going to focus on why you shouldn’t buy MLM Leads.  

The first question I want to bring up is “do you like when complete strangers call you out of the blue to try and prospect you or recruit you?”  I know I don’t like it.  On average, I get about 10 calls a day from people I don’t know, who are trying to recruit me into some type of business opportunity or money making scheme.  To be quite frank with you, I would never work with someone I don’t know, let alone someone who cold called me.

Another reason I am not a fan of buying leads is because the leads did not give YOU permission to contact them. Sure, they might have filled out a form online about starting their own home based business.  But they didn’t fill out YOUR form!

In fact, you really don’t know what information they responded to, how many times the leads have been sold to other distributors and how many times they have been called by other people.  By the time they hear from you, they are angry because they have been called by so many different people.

Another reason you don’t want to buy MLM Leads is because of the DO NOT CALL list.  Most people really have no clue about how this law works and what the penalties are for violating the law.  You can get HUGE fines and penalties.  You could even get jail time (in some rare cases). If you are calling purchased leads, make sure you look up their number first on the Do Not Call list to make sure their phone numbers is not on it.

Another reason you don’t want to buy MLM Leads is because it’s not duplicatable with your team.  Let’s face it, most people do not have the money to buy leads nor do they have the desire to cold call people they don’t know.  Once again, it might work for a select few, but it won’t work for the masses. To build a big team, you need a simple system that anyone can follow.

Furthermore, you shouldn’t buy MLM leads because of the price.  Yes, you can buy some leads dirt cheap.  Some leads are less than $1 each.  Other leads can cost upward of $5 to $20 or more per lead.  I argue that if you took the time to learn marketing, you could learn how to generate your own leads at a much smaller price.

The bottom line is that buying MLM Leads is generally a waste of time.  I’ve done it myself in the past and never gotten good results with it.  I always lost money doing it.  Plus, it was very frustrating getting constant rejection.  Yes, it’s better than doing nothing, but there are many other better ways to build your network marketing business than by buying and calling leads.

The best thing you can learn how to do is generate your own leads.  Become the hunted instead of the hunter.  Learn how to generate your own leads and you can build a huge business.

What are your thoughts?  What do you think about buying MLM leads?  Leave a comment below to share your thoughts.  I look forward to hearing from you.

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12 thoughts on “Why You Shouldn’t Buy MLM Leads

  1. Greg Boudonck

    There are so many better systems for attaining leads than buying them.

    A website or blog is a great way, by using a capture page and giving away a free eBook or something similar. Just talking to people you meet and getting their contact information is another good way. Making flyers giving away a free item is another system that works. Referrals from happy customers is another lead system that works.

    Purchasing leads can put you and your MLM on a spam list. Usually the leads you buy have already been called over and over. It is bad for business, and I would never suggest it.

    Reply
      1. Greg Boudonck

        I would even say that ripping pages out of the phone book and calling people is probably a better system than buying leads, and a whole lot cheaper.

        You just never know where the leads you are buying came from, and with all the laws regarding no call lists and such, you could be putting yourself in hot water.

        Do yourself, and your network marketing company a favor….Don’t buy leads. Find and use the many other ways to get leads.

        Reply
  2. Diamond Grant

    Agreed Charles. I am not at all turned on when I get random calls from people I do not know trying to sell me something I have never heard anything about. Not only is it annoying, but it makes me very uncomfortable. It makes a much bigger impact on me when someone takes the time to reach out to me in person and then follow-up with me or when I know the person in some way, shape, or form. And I am sure the same holds true for anyone else out there. So buying leads does seem like a waste in my eyes. I often wonder how people who do buy leads are able to find success with it. I mean how can you sell something to people when you know nothing about them or how to appeal to them? But to each his own I guess.

    Reply
    1. chuckholmes Post author

      Cold calling works, if you call thousands of people and love rejection. It’s not for the feint at heart. I would much rather build a relationship with someone first.

      Reply
  3. Greg Boudonck

    I am in full agreement with this Chuck. I think buying leads is a waste of time and money. I also think it can possibly ruin a person’s business. If they have been called over and over, you may find yourself being the one who gets the punishment.

    The part about the Do Not Call List is very important. In my opinion, you should check that list with every single call you make. The fines can put you in the poor house.

    Yes, generating your own leads is better and much more satisfying.

    Reply
      1. Greg Boudonck

        What really surprises me Chuck is why anyone would want to spend hard earned money on supposed leads they know nothing about. Wouldn’t it be easier just to develop a script, take out a phone book and start calling people?

        I often wonder if this isn’t how some people “sell leads.” Do they just get a list of numbers, addresses and some other information and sell these?

        Don’t get me wrong, there are reputable lead sales people. I know that I have considered setting up an online capture program to get leads to sell, but my inner being just says to me that isn’t right. I know how much I hate getting cold calls, or spam emails. I think the majority of people feel the same.

        Reply
        1. chuckholmes Post author

          In most cases, you would have better results just calling people out of the phone book.

          I always ask people, how do you like when a stranger calls you and tries to sell you something? Most people don’t like it. My response is “why would you do it to other people then?”

          Bottom line is get people to contact you. Be the welcomed guest not the uninvited pest.

          Reply
          1. Greg Boudonck

            Yes Chuck.

            It is easier than ever to garner phone calls from people too. Technology has provided us with inexpensive websites and blogs…heck you can even have free ones. You can get an 800 number at a very low cost, and you show many how to do it right here in this blog.

            If a person really gets lively, they could spend some money and have their car wrapped. I have conversed with other marketers who have car wraps, and their phones are constantly ringing.

            If a person uses their brain, they could be the one selling the leads instead of buying them.

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