I am not a big fan of buying MLM leads. I know that some people swear by it. A select few distributors with great phone skills have built MASSIVE businesses by buying leads and calling them, but it won’t work for most people. For the rest of this post, I’m going to focus on why you shouldn’t buy MLM Leads.
The first question I want to bring up is “do you like when complete strangers call you out of the blue to try and prospect you or recruit you?” I know I don’t like it. On average, I get about 10 calls a day from people I don’t know, who are trying to recruit me into some type of business opportunity or money making scheme. To be quite frank with you, I would never work with someone I don’t know, let alone someone who cold called me.
Another reason I am not a fan of buying leads is because the leads did not give YOU permission to contact them. Sure, they might have filled out a form online about starting their own home based business. But they didn’t fill out YOUR form!
In fact, you really don’t know what information they responded to, how many times the leads have been sold to other distributors and how many times they have been called by other people. By the time they hear from you, they are angry because they have been called by so many different people.
Another reason you don’t want to buy MLM Leads is because of the DO NOT CALL list. Most people really have no clue about how this law works and what the penalties are for violating the law. You can get HUGE fines and penalties. You could even get jail time (in some rare cases). If you are calling purchased leads, make sure you look up their number first on the Do Not Call list to make sure their phone numbers is not on it.
Another reason you don’t want to buy MLM Leads is because it’s not duplicatable with your team. Let’s face it, most people do not have the money to buy leads nor do they have the desire to cold call people they don’t know. Once again, it might work for a select few, but it won’t work for the masses. To build a big team, you need a simple system that anyone can follow.
Furthermore, you shouldn’t buy MLM leads because of the price. Yes, you can buy some leads dirt cheap. Some leads are less than $1 each. Other leads can cost upward of $5 to $20 or more per lead. I argue that if you took the time to learn marketing, you could learn how to generate your own leads at a much smaller price.
The bottom line is that buying MLM Leads is generally a waste of time. I’ve done it myself in the past and never gotten good results with it. I always lost money doing it. Plus, it was very frustrating getting constant rejection. Yes, it’s better than doing nothing, but there are many other better ways to build your network marketing business than by buying and calling leads.
The best thing you can learn how to do is generate your own leads. Become the hunted instead of the hunter. Learn how to generate your own leads and you can build a huge business.
What are your thoughts? What do you think about buying MLM leads? Leave a comment below to share your thoughts. I look forward to hearing from you.