Did you know that a large percentage of people in network marketing are women? Depending upon which source you cite, women make up anywhere from seventy percent to eighty percent of our great industry. Did you know that there are lots of successful female distributors in most companies? This includes married women and single women.
Women from all walks of life have joined our industry and done very well for themselves. Some of these women were stay at home moms initially looking to make an extra few hundred dollars per month to help with the bills. Others were women initially looking to start a new career, and others were successful executives, entrepreneurs and professional women simply looking for a Plan B to exit the rat race.
The bottom line is that women do very well in this industry. They are naturally a good fit for network marketing. I credit this to several things. First and foremost, most women are very nurturing. They know how to build friendships and relationships with others, and make people feel appreciated, loved and value. They know how to listen. Men can do this too, but I’ve found that women are much better at it than us men are. And since our industry comes down to having strong relationships, it’s a natural fit for many women.
Another reason I believe women are so good at direct sales and network marketing is because they are great multi-taskers. Most of the women I personally know are able to do several things at once. They can manage a household, take care of the kids, handle the finances, and have a successful career at the same time. Many guys could not do this as well as women do. Sure, some could, but generally speaking women are better multi-taskers than men are.
Another reason women do so well in our industry is because many women want MORE for their family. They either want to be able to stay home with the kids or they want to bring their husband home from work so he can be home, too. Or, they want a nicer car or bigger home. I think most women have a big WHY, something much bigger than most men have.
Now, just to clarify things for a moment I want you to know that not ALL women will meet this criteria. Not all women will want to get involved in our great industry. Not all women want a business. Not all women are hard workers. And not all women that do join our industry will excel or succeed. Nor am I saying that men don’t do well in this industry.
I just want you to know that you shouldn’t overlook recruiting women into your MLM Business. Don’t overlook that stay at home mom you see in the food court at the shopping mall. Don’t overlook the successful female executive you meet. Don’t overlook the ordinary looking woman who is working on the assembly line at the factory. You never really know if these women are keeping their options open or looking for something better until you ask them.
At the end of the day, it’s what is on the inside that counts most. You are looking for women who have the desire to be successful, to make more money, to work from home or something else. And you will never know that level of desire just by looking at someone. It’s something that comes from within. So never pre-judge! Talk to both men and women. Talk to everyone and let them decide for themselves!
You never really know WHERE you are going to meet your next superstar.
What do you think? Do you think women are good at network marketing and direct sales? What tips can you offer to recruit more women into your business. Leave a comment below to let me know what you think. I look forward to hearing from you.