Why do so many people hate MLM?
That is the topic of today’s post.
I want to share some insights and lessons I’ve learned during the past 14+ years in this industry that I think will help answer that question.
Keep in mind this is simply my opinion.
We can agree to disagree.
Let me start by telling you that most people are either overly passionate about loving our industry or overly passionate about hating it.
It’s like porn, politics or religion.
Very few people are neutral.
Say the word “MLM” to 100 people and you will find that close to 95% or more of the responses are one of those two extremes.
Here’s why I think that happens.
# 1 We are Misunderstood
To the best of my knowledge, at least 99.99% of the world’s population has never received one hour of training or instruction about network marketing in school or in college.
You could also argue these same people never received even one hour of instruction about starting their own business either, but that is a subject for another post.
Most people have been taught to go to college, get good grades and find a safe and secure job.
When people talk about making money, most people thinking about getting a better paying job or a second job.
People can understand that.
It’s what makes sense to them.
But, when people start talking about making money with their own network marketing business, or any other home based business, it’s like a foreign language to them.
Tell someone you know you are joining a MLM, and they will look at you like you are crazy.
They’ll probably say something like, “why don’t you just get a part-time job instead?”
# 2 Lack of Training and Certification
Most industries have some type of formal training and certification.
Not so with network marketing.
In most companies in our industry, it’s like the blind leading the blind.
People who don’t know what the hell they are doing are coaching their new people to do the same thing.
As a result, no one knows what the hell they are doing.
That’s the only reason I can think of why anyone would use lies, hype or pressure to recruit someone into their business.
That’s the only reason someone would make income claims or talk about fast or easy money.
That’s the only reason I can think of why someone would use some type of deceptive recruiting technique.
I wish that all network marketing companies had some type of ethics training that every new distributor had to go through BEFORE they were allowed to sign anyone else up.
I wish every company had some type of formal training for their new reps.
Oh well, they don’t.
That’s why it’s our job as leaders to make sure our new reps get this training.
It’s our job to teach our members what they should do and what they shouldn’t do.
# 3 High Failure Rate
Look across any type of business and there is a high failure rate.
The only exception might be franchises.
Most businesses in the real world fail.
These folks have invested tens of thousands of dollars, maybe even hundreds of thousands of dollars, plus a full-time work commitment to start and grow their business, and they still failed.
Network marketing is no different.
Most people will fail.
At least there is very little risk.
I could also argue that most people QUIT network marketing, rather than fail at it.
Most people never even get started with their network marketing business.
It’s hard to fail at something you’ve never even started.
If you haven’t shown at least 100 plans or sponsored 20 to 50 people personally, you haven’t even started.
That’s how I see it anyway.
# 4 Anyone Can Get Involved / No Screening Process
We are one of only a few industries where anyone can get involved without any type of screening process.
Where I live in Florida you have to get licensed to be a dog walker.
A dog walker…
It’s easy to get in and easy to leave.
We don’t do background checks or credit checks or ask for references.
If you’re 18 and have a pulse you can join.
As I see it, this is a blessing and a curse.
# 5 Pure Commission Based Pay
Any job or career with a commission based pay structure has a wicked high attrition rate.
Don’t believe me?
Go ask your local real estate broker or insurance broker what their turnover rate is.
Most people cannot hack merit based pay.
When you get paid to pick up the phone and smile and dial, most people will tap out and quit.
After all, the phone weighs 300 pounds.
That’s why people look for job security and good benefits.
That’s why people want to work for the government.
Merit based pay always offers the greatest opportunity.
However, there is a risk you could earn nothing too.
Most people will avoid commission based pay at all costs, even if it is a great opportunity.
Commission based pay is not bad; it’s just scary to most people.
# 6 Pay Dictated by Others
If you are a one percenter yourself, this business can still be frustrating.
Even someone who can recruit and sell until the cows come home, can still struggle in their network marketing business.
I feel that way sometimes.
This business does not pay you much based off your personal production.
Even if you can recruit others, if none of them produce like you did, you earn very little.
If none of them duplicate what you did, your bonus check won’t even cover the cost of your auto-ship.
I’ve seen a few people come in the business, sponsor 100+ people in their first six months and quit because none of their people could do what they did.
One of the reasons I love top tier programs is because you get paid on your own personal production.
# 7 Preconceived Notions
Opinions are like assholes… everybody’s got one.
Everyone has a lame Uncle Jim Bob who tried one of those things and lost his shirt.
Everyone has read one of those negative sites online and think everything they read on the internet is true.
Almost everyone is skeptical of anything new.
Here’s the deal, most people have never truly analyzed network marketing the way they did a job offer.
They haven’t looked at the good and bad.
They haven’t interviewed successful distributors.
They haven’t done their due diligence.
Yet, they are quick to come to an opinion about something they really know nothing about.
What is the solution?
What can we do so fewer people hate MLM?
One thing really stands out in my mind.
Be an ambassador to the industry.
Realize that everything you say and do affects everyone else in the industry, whether you realize it or not.
Don’t talk badly of other companies.
Don’t talk badly of other distributors.
Treat everyone as well as you would treat your own mother or daughter.
Set a good example for everyone to follow.
Always. Do. The. Right. Thing.
I feel we all have a responsibility to help fix the reputation of our great industry.
In this post we covered seven different reasons people hate MLM, and I also provided some guidance on how to help overcome that.
Why do you think people hate MLM?
Please leave a comment below to share your thoughts about why people hate MLM.
I look forward to hearing from you.