When is the best time to join a MLM Company? This might just be a million dollar question. Fortunately for you, I think I know the answer.
After spending nearly 17-years in this amazing industry, I think I figured it out. In the rest of this post, I’m going to explain WHY I feel the way that I do.
The Best Time to Join a MLM Company
I believe that the best time to join a MLM Company is after it has been in business for at least two years AND before it becomes known to the masses.
Most MLM Companies that make it for the long haul in our industry have a critical growth phase sometime between their fifth and tenth year of business.
When you study companies such as Amway, Nu Skin, Mary Kay, Shaklee, Forever Living Products, and Herbalife, you will see that most of their company’s top earners joined the company when the company was early in its critical growth phase, or before that growth started.
In other words, these people joined their company at the right time. Yes, they still had to roll up their sleeves and do tons of work, but the timing helped a lot.
These companies still offer a great opportunity today, but the opportunity isn’t anywhere near as lucrative as it once was, because of the timing. If you tried to join any of these same companies today, you would have to work two to five times harder than the successful distributors did who joined at the right time.
Don’t believe me? Go to each one of these company’s websites. Make a list of their top 10-20 earners. And then find out how long each distributor has been with the company. That should settle the case in point. You will quickly discover that most (but not all) of the top earners joined right before or during the critical growth phase.
I also believe it’s much safer to partner with a proven company than it is to work with a start-up company.
In fact, I am not a big fan of start-up MLM Companies at all. Like any other industry, most businesses fail. This applies to MLM Companies as well.
I couldn’t imagine working hard to build a successful business with a start-up MLM Company only to see if go out of business within a year or two. That would be heart breaking.
That’s why I recommend waiting until a company is at least two to three years old before you join it. Five years is even better, but only if the company hasn’t hit critical mass yet. Companies that survive that long will typically be around for many years to come.
The Trouble with Established MLM Companies
I also believe that it’s difficult (extremely) to build a large and profitable downline if you join the company AFTER it has gone through its critical growth phase.
If you were to join any of the companies mentioned above in this post, you would have already missed the boat. That’s just my opinion….
I’m not saying you couldn’t achieve success with any of these established companies (you could), but I am saying that it would be MUCH more difficult to become a top earner with a company AFTER it went through the critical growth phase than before or during its critical growth phase.
Why? Because everyone has heard of it before and most people will have preconceived notions about the company, whether true or not.
Let me give you an example to put things in perspective.
I spent a few years in Amway. During my time in Amway, we did not have ONE new “Diamond Level” distributor who had joined the company within the past five years (in my line of sponsorship). Of all the other Diamonds in my line of sponsorship, most of them joined the company in the 1970s, 1980s or early 1990s and were still reaping the rewards of joining the right company at the right time.
Think about that for a minute. This trend does not apply exclusively to Amway either. It applies to all established network marketing companies.
What to Look for
If you are looking for a MLM Company to join, you want a company with great products, great company leadership and a fair compensation plan. Also, you want a company that is at least two years old and is positioned for long-term growth.
You want to join the company BEFORE it hits critical mass. You want to join a company BEFORE everyone has heard of it.
How do you determine all of this? The easiest way to determine the growth phase is to look at the company’s annual revenue and number of distributors. When you start seeing 50% to 100% yearly growth (after the first two years) you know the company is in its critical growth phase. That’s the perfect time to get involved.
Just to clarify, you can be successful (or fail) with any network marketing company at any time. Ultimately, your success is in your hands. However, if you want to be successful and work smart, it definitely helps to join the right MLM Company at the right time. That way you can ride the momentum!
In summary, joining the right MLM Company at the right time is paramount to your long-term success in our industry. If you don’t join the right MLM Company at the right time you will miss the boat and not get anywhere near the results that you could get.
Yes, you can work hard and become successful in any network marketing company at any time, but if you want to be smart about it, timing is everything.
What are your thoughts? When do you think is the best time to join a MLM Company? Why or why not? Leave a comment and let me know what you think. I look forward to hearing from you.