One common question that my website visitors ask me is “what should I say to my MLM Prospects?” What should I say when I am out and about prospecting people for my business opportunity? For distributors that are still building their MLM Business the old fashioned way (and there’s nothing wrong with that) they want to know the best way to talk to people about their company and products.
During my time in Amway/Quixtar I built my entire business by prospecting strangers at the mall, gas stations and book stores. We were taught the three foot rule, and while it isn’t a whole lot of fun, it does work. The truth is, most of us come in contact with at least 50 to 100 people a day. If we would get out of our comfort zone and introduce ourselves to these folks, we would never run out of prospects.
Here are the most common mistakes that network marketers make when they are prospecting someone about their products or business opportunity.
- Not having a short brief statement about what you do – They don’t have a simple and effective way to explain what they do for a living.
- Saying too much – They get so excited and end up telling EVERYTHING there is to know about their products and business opportunity, therefore overwhelming their prospect.
- Not asking questions – They monopolize the conversation and never give the prospect a chance to speak.
These are the biggest mistakes as I see it. What I want to do now is share some helpful advice you can follow when you are talking with prospects.
My Best Advice
When you meet someone that you think might be a good prospect for your network marketing business, the best thing you can do is make small talk with them and get around to asking them “what do you do for a living?” You might have to ask a couple leading questions such as:
- How are you doing?
- Are you from around here?
- What do you think about this crazy weather?
- Do you visit here often?
Once you make some small talk with the person, feel free to ask them what they do for a living. Most people love to talk about themselves and will gladly answer your question and eventually reciprocate and ask you what YOU do for a living. When that happens you need a clear and concise answer that you can say in one sentence on less. Here are a few good examples you can use to describe what you do:
- “I show people how to lose weight without going on a diet.”
- “I show people how to get paid to shop.”
- I help people get a free cell phone service.”
- “I help people retire early. I put people on the fast track so they can retire by age 50.”
- “I help women look and feel beautiful.”
- “I help people fire their boss and work from home.”
What you need to do is come up with a similar statement for your company. Make a list of all the benefits of your company, its products and services. Pick the benefits you like best and put them into a simple sentence that is 10 words or less. That will be what you say to people when they ask you what you do for a living. It really is that simple.
When you respond to people when they ask you what you do for a living, you are looking for people who express an interest in what you say. If they respond by saying “that sounds neat, tell me more” or “how does that work?” you have a potential prospect. At this point, your goal is to:
1) Get their name, number and email so you can contact them in a day or two
2) Tell them you are busy and have to go, but that you will call them in the next 24-48 hours to set up a time to sit down and talk with them
3) Leave as quickly as you can
When most distributors find an excited prospect, they tell them everything about the products and business opportunity. That’s a big mistake. The purpose of prospecting is not to give some a business presentation on the spot. The purpose of prospecting is to get a lead and set up a complete presentation with them at a future date.
In addition, it’s not your job to try to pressure or convince people to be interested in what you have to offer. If you tell people what you do for a living and they don’t express an interest, they aren’t a good prospect. It’s as simple as that. Your job is simply to sift and sort, not sell and convince. If you can remember that one piece of advice you will do a much better job prospecting and recruiting people into your business.
In summary, if you are building your MLM Business the old school way by prospecting strangers, you need a game-plan. You need a clear and concise statement that explains what you do. After you tell poeple what you do for a living, your job is to look for people who are curious or interested in learning more about what you do. Those are your best prospects.
As you find prospects, your job is to get their contanct information and follow up with them in a day or two. Act like you are in a hurry and leave. This puts you in the driver’s seat and keeps you from saying too much. On the other hand, if people you talk to don’t express any interest in what you do, they aren’t a good prospect. This is the advice I recommend to anyone building their business offline.
What are your thoughts? What are your best tips when it comes to prospecting people for your MLM business? Leave a comment and let us know.