What is the one thing that you would change about the MLM Industry?
I had someone ask me this question the other day via a Facebook® message and I thought it would make a great blog post.
Let me start by telling you that I’ve always loved the MLM industry.
I’ve been involved with it for 14 years now and I plan to spend the rest of my life doing it.
It’s my calling in life.
I don’t expect you to feel the same way about it that I do, but that’s how I feel.
That being said, the industry is far from perfect.
No business model or industry is perfect, especially when it involves other people.
There are a lot more things I love about the industry than I dislike about it.
Overall, I think it’s a great industry for most people.
That being said, if I was going to pick the ONE THING I dislike about the network marketing industry the most it would be the fact that there is very little emphasis on selling products and getting customers.
Almost every company and distributor in our industry is focused solely on recruiting other distributors.
I personally believe that’s a huge mistake.
I also believe it’s the primary reason our industry has a bad reputation with so many people.
You see, ALL businesses need customers.
I think so anyway.
Without customers there is no business.
If the only people buying the products or services are the distributors trying to qualify for a commission check, there will be problems with the company eventually.
In today’s world, I also believe it is MUCH easier to find a customer than it is to find a distributor.
Most people do not like to sell.
But, EVERYONE likes to buy stuff; especially if you can show them what’s in it for them.
People spend money on stuff every single day.
Buying stuff is fun.
However, when you approach those same people about a “business opportunity” you run into three common problems.
First off, most people are not entrepreneurs.
If they were entrepreneurs, they wouldn’t be employed in a day job.
Instead, they would have their own business.
Secondly, most people HATE to sell.
Even though everyone is a salesperson, most people don’t want a profession where they are “selling.”
For most people, there is a STIGMA about selling stuff.
The third thing you must realize is that people who don’t like the products WILL NOT be successful selling them.
If the products don’t make sense, neither will the business.
What would you think if your Mercedes dealer was driving around town in a Chevy?
You probably wouldn’t do business with them.
I know I wouldn’t.
That’s my three cents.
If I could change anything, I would make all companies CUSTOMER FOCUSED and I would have a requirement for every rep to personally maintain 2-5 customers before they could recruit distributors.
WHAT MY FRIEND RICHARD SAYS
The success rate, in network marketing, has been so low for so long, I think that the industry needs a big change.
Instead we have a whole class of “gurus” who make millions of dollars “educating” network marketers.
If those people were really helping the distributors, I would think that the success numbers would rise, if only slightly.
Those numbers have remained constant over the past 20 years or longer.
I believe that having a higher success rate would help everyone in the business.
If the perception is that it is now more possible to reach the top levels, then people would be more likely to join.” ~ Richard Brokenshire
WHAT MY FRIEND ERIK SAYS
“The only thing I would change is the “common knowledge or understanding” of the industry for people interested in joining.
Almost every high school graduate understands the exact amount of study they will need to execute upon entering college to receive their degree.
Network marketing needs to have a similar understanding. There’s too many spammers out there making it sound like a “get-rich-quick” scheme.
I think if people really understood the seriousness of network marketing, and took it seriously like starting a brick and mortar business or franchise, it would dramatically drop the failure rate.” ~ Erik Christian Johnson
WHAT ABOUT YOU?
What would you like to see changed about the network marketing industry? Leave a comment below to let us know what you think. I look forward to hearing from you. Have a super awesome day.