What is a prequalified MLM lead? I define a prequalified MLM lead as someone who (1) has the money to get involved in network marketing, (2) has recently expressed an interest in getting started in MLM, and (3) someone who is willing to get started right away. In my opinion, these are three most important things to qualify a prospect as a good prospect.
On the other hand, someone who is unemployed and broke, someone looking for a part-time or full-time job, or someone looking to get rich quick are not a pre-qualified MLM Lead. Neither are opportunity seekers, your Uncle Ted or your neighbor Sally. Although you might sponsor some people from these categories into your business opportunity, they probably won’t do anything with the business. Instead, you want pre-qualified leads (that meet the criteria above) to contact you about what you have to offer.
If you sold houses for a living, would you try to sell a house to someone who didn’t have a job or any income? Would you try to sell a house to a homeless person? Or would you try to sell a house to someone who didn’t want to buy a house? I hope not. And if you did try to sell these people homes, you would get horrible results.
The reason you wouldn’t want people in these categories as a client is because they aren’t “qualified prospects.” In other words, they have never expressed a desire to purchase a home and have never contacted you to get more information about buying a home. Just remember, you will never sell a steak to a vegetarian.
Your Target Market
Any true “sales professional” understands their target market. And they focus their time, money and energy on their target market. They take the time to “pre-qualify” a person BEFORE they talk about what they have to offer. That way, they can work smart and not waste their time and money on people who don’t want (or can’t afford) their product or service. Never forget this!
In the MLM Industry, most people spend a majority of their time working with the wrong type of leads. They spend most of their time trying to “sell” people and “convince” them to join their business opportunity. Yet, most of the people they talk too aren’t looking for a business opportunity. Or if they are looking for a business opportunity, they aren’t looking for a network marketing business opportunity.
Pitching, Selling and Attraction Marketing
Personally, I don’t like the idea of pitching or selling my business opportunity to everyone I meet. And I don’t think it’s very effective either. Instead, it’s much more effective to have people contact me about my business opportunity. Does that make sense? You want people who meet the three criterion listed above to contact you first, about what you have to offer. This type of person is a pre-qualified MLM lead.
Rather than talking to everyone you know and prospecting complete strangers, I think it’s smarter to advertise what you have to offer and let prospects contact you. At this point, you simply follow-up with your prospects and help them get started. Obviously, not everyone who contacts you will join your business opportunity or purchase your products. But if you advertise the right way, you will get good results.
In conclusion, the smartest network marketers focus their time, money and energy developing and talking with pre-qualified leads. This allows them to work smart. In my opinion, a pre-qualified MLM lead is someone who contacts you about what you have to offer. In addition, they must have the money, time, and desire it takes to get started in network marketing. Don’t make the common mistake of trying to pitch your products or business opportunity to everyone you meet. Instead, learn how to become the hunted rather than being the hunter. Learn how to advertise your opportunity to your target market and let people contact you first. That is the key to success.
What are your thoughts? Leave a comment below and tell us what you think.