Today, I want to share some simple advice with you. I did an interview last night on a webinar with my team and one of the questions I was asked was:
What’s the one thing you know now you wish you would have known when you first joined network marketing?
I spent a lot of time thinking about the answer to that question. I couldn’t come up with just one thing. Instead, I came up with four things. I want to share them below, in hopes that this advice will help you.
# 1 It’s a Numbers Game
This business is a numbers game. PERIOD. It’s also a game of skill and strategy, but you must work through an incredibly large number of people to build a big business. You’ll have to approach more people than you think you will.
You’re going to have to talk to thousands of people to sponsor 100-200 people to find your two to five Rock Star leaders. That is a fact.
Anyone who tells you that you just need to sponsor two who sponsor two who sponsor two is downright LYING to you. It NEVER works out that way.
On the flip side of the coin, you can work through FEWER people and get better results if you:
- Recruit Up
- Learn How to Build Depth by Taprooting
- Improve Your Closing Skills
- Master the Follow-Up
Each one of these things is a class within itself.
From this day forward, think of yourself as a Gold Miner. What you have to do is sift and sort through a large amount of rocks, dirt and gravel, to find a few Gold Nuggets. That is how our business works.
Most people you talk to will not join. Most people who join will do nothing. But some will join and some will build. Even those this might sound horrible; the business still works.
# 2 Work with the Willing
Just because someone signs up does not mean they are serious, willing to work, or want your help. One of the biggest mistakes I’ve made through the years is wanting success more for someone than they wanted it for themselves.
Not everyone is coachable, has a burning desire to succeed, or is willing to work. You must spend your time where it is deserved, rather than where it is needed. Work with the willing.
All the time you spend trying to convert weak people into studs is time wasted. You would be much better off recruiting more people and looking for leaders in your downline.
From personal experience, I’d say that no more than five to ten percent of your total team is willing to work. These are the folks you want to work with. They will be responsible for 90% of your growth.
Remember, you won’t hit the next rank with the same team. You must keep adding new people to your team and spend time with people who are serious and committed like you are.
# 3 You Only Need a Few Good People to Succeed
To succeed in our industry, you only need two to five serious people who “get it” and go out and build a big team on their own.
These are the one percenters. They are very rare and don’t come around often, but when they do show up, life is great.
At the end of the day you are recruiting and building depth in your team to find LEADERS. Part-time reps and customers come and go like the common cold, but leaders are the ones responsible for building big teams.
Most of these leaders will be leaders before they join the business, but some people will be developed into leaders after they join the business.
For what it’s worth, every successful rep I know makes 90% or more of their income from 3 or fewer people, even if they’ve sponsored hundreds of people.
# 4 This Business is Not Easy
This business is not easy. It’s the furthest thing from easy. It’s probably the most difficult thing you could do, but it is so worth it. You will face a ton of rejection, failure, setbacks and ridicule. You will ride an emotional roller coaster of ups and downs.
Expect these things ahead of time and be prepared for them because they can blow you right out of the business if you are not prepared mentally.
I would also tell people this business is 100 times easier to build quickly than slowly. If you dabble with it, only sponsor 1-2 people a month, and do it very part-time, don’t expect much from the business.
After 16-years in this industry, I don’t know of any other business model that can give you the time and money freedom that network marketing does. I believe it’s the greatest business model in the Free Enterprise system.
There you have it folks. These are four things I know now but wish I would have known when I first joined network marketing. What are your thoughts? What are some things you wish you would have known when you first got started in network marketing? Leave a comment below to let me know what you think
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur
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