Today, I want to write a post about using your own natural talents and abilities to build your MLM Business. I’m sure this post will ruffle a few feathers, but I believe people need to hear the information.
Contrary to what many people are taught, there are many different ways to build a successful MLM Business. The one size fits all approach is absolutely FOOLISH.
After all, why would you want EVERYONE on your team building their network marketing business the exact same way? How does that make any sense? This business is NOT a franchise. We are all independent contractors.
Every business needs a unique selling proposition, which is a way to differentiate themselves from their competitors in the marketplace.
In addition, you have to remember that everyone on your team is different. Everyone has different values, core beliefs, personalities, experiences, work ethic, goals, talents and strengths. Forcing everyone to build the business the exact same way is a costly decision. As I see it, this is one of the primary reasons for high attrition in our industry.
Your job as a sponsor is to help each person on your team come up with a business building strategy that works for them, not to force your business building strategy on them. Do that, and your new reps will have a much higher success rate. By all means, have a system for your new members to follow, but be flexible with them.
If you were to interview any group of top earners in ANY company you would quickly discover that each one of them built their business differently from each other. None of them did the exact same thing. They made it to the top of the company by leveraging their own talents and abilities and by taking massive action. They were innovative and creative. That’s why they succeeded.
To put things in perspective, some people build their business on YouTube. Others do home parties. Some people prefer live events. Others use Facebook live. Some people love the three foot rule. Some people set up at bazaars and health fairs. Others utilize home meetings. There are tons of different ways to build a successful MLM Business. Any and all of these methods can work, IF you feel comfortable using it.
I’ve met some people in some companies who say they won’t work with a team member if they don’t follow the company system or do it their way. I think these leaders are ignorant and uninformed! They are nothing more than tyrants.
MLM is not franchising. MLM is not a dictatorship. Nor is it a job. We are all independent contractors and we can build our own business any way we see fit, as long as it doesn’t violate the company’s terms and policies. The role of a sponsor is to HELP their team members develop a plan of action that works for them, not to force their new people to do it their way. If you get nothing else out of this post, please remember that.
Starting today, I hope you will make the decision to leverage your own talents and abilities to build your network marketing business. Take an inventory of your talents and abilities, and pick a business building strategy that makes sense to you. God made each one of us unique. Use your uniqueness to be great!
Take out a piece of paper and write down 20 or 30 ways you can generate leads and build your business. Pick the 2-3 strategies that resonate with you the most and focus on those strategies exclusively. Become a student of those strategies and learn everything you can about them until you have mastered them. .
Some of the most common ways to build a MLM Business include:
- Home Parties
- Live Events
- Cold Calling
- One-on-One Meetings
- Hotel Meetings
- Social Media
- Classified Ads
- Attraction Marketing
How I Leverage My Talents & Abilities to Build a MLM Business
I build my business by blogging and I am very good at it. I love to write. Writing is one of my natural talents so I leverage my talents and abilities to grow my business. And, it works great for me. I sponsor a lot of people because of this blog. This method might not work for most people, but it works for me, and that is what matters most.
I have other team members who like cold calling, so that’s what they do. I have other team members who like home parties, so that’s what they do. Other team members like to do live events, so that’s what they do. And it works for them. What works for one person might not work for everyone else. That’s okay. Figure out what works for you and focus on that.
If I joined a company and my sponsor told me I had to build my business their way or they wouldn’t help me, I would karate chop them in throat, kick them in the balls, and tell them to pound sand. I didn’t join MLM to have a boss or have someone tell me what to do. That might sound harsh to some of you, but as I see it, it’s the truth.
From this day forward, leverage your own talents and abilities so you can have fun, work smart and get better results. If what you are currently doing is working, keep doing it. If what you are currently doing isn’t working, make a list of things you feel comfortable doing and start using those methods to build your network marketing business.
When you sponsor someone into the business, sit down with them and find out what they are naturally good at. Teach them five to ten different ways to build their business and let them choose which method they want to use.
The LAST thing you want is 5,000 people on your team all building the business the same way. You want innovation, not duplication. Yes, you want people to duplicate the end result. But they can use innovation to make that happen. I hope that makes sense.
What are your thoughts about using your own natural talents and abilities to grow your network marketing business? Leave a comment below to share your thoughts. I look forward to hearing from you.
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