Using Thank You Notes to Grow Your MLM Business

Today, we’re going to discuss using hand written thank you notes to get more leads and grow your network marketing business.

We live in a crazy, busy world where many entrepreneurs and businesses have forgotten to do the little things that made them great to begin with. And the little things count!

One of those little things is sending handwritten notes and thank you notes to your customers, employees, prospects, and business partners. This seems to be a lost art in the information age!

Don’t believe me? When was the last time a business you did business with sent you a handwritten note in the mail? More importantly:

When was the last time you sent your customers, prospects, team members or employees a hand written note or thank you card in the mail to tell them thanks, or tell them you appreciate them?

If you’re like most people, the answer is “a  LONG time ago.” If you’re like me, you might get one hand written thank you card or note a year (from a business), if you are lucky!

Yeah, you might get direct mail from a business you visited, but I can almost bet with certainty that it wasn’t hand written or personalized. And if anything, the message was to sell you something, not to thank you for doing business with them.

Mary Kay Ash, the founder of Mary Kay Cosmetics Company, set herself a simple task: she hand wrote three thank you notes at the end of each day. She attributed part of her success in business to taking the time to let the people around her know they were appreciated. To date, Mary Kay Cosmetics has grown to a 2 billion dollar industry.

Source: Develop Good Habits

Yes, some businesses do a good job at staying in touch with their customers via social media, telemarketing, and email.


That’s better than doing nothing at all. But, NOTHING beats the personal touch folks. Nothing beats a handwritten note, not even a phone call! I’m sure you agree.

One of the best business decisions I ever made was to send two to three handwritten notes a day, every day, five days a week.

This one decision alone has absolutely taken my business to the next level. It costs me less than $100 per month to do, and it’s better than any other form of paid marketing or advertising I’ve ever tried.

There is nothing more valuable to your business than a satisfied customer who feels appreciated. 

One good customer like that can be a good source of endless referrals. And, they can be your best form of public relations.

After all, who doesn’t want to feel appreciated? Who wants to feel like a number? One of the greatest human needs is the need for appreciation. If you can’t make your customers, team members and prospects feel appreciated, they will take their business elsewhere (and rightfully so).

I learned about this concept in Bob Burg’s book “Endless Referrals.”

He talks about the importance of having some nice, custom stationary made for your business and then sending out a handwritten note whenever you meet someone, whenever you find a new client, whenever someone does business with you, etc.

Saying thank you should be a part of any good business interaction. When you send thank-you cards, you’re showing that you can follow through on interaction with someone. Businesses that send business cards also show they pay attention to the details. Both of these admirable qualities should make individuals and other businesses more willing to work with you.

Source: Handwrytten

It’s very effective. If you’re on a tight budget you can do what I did, initially.

I started out using inexpensive thank you notes that I purchase from the Dollar Tree. I can buy five to ten notes for just $1. That’s less than twenty cents each.

Add in the cost of a 55 cent stamp and a business card and I probably spend about 75 to 85 cents per note.

If you did that in your own business, and you sent 100 notes per month, that would cost you just $75 to $85. Trust me, that would be the best money you spent that month. It would be much more effective than spending the same amount of money on paid advertising.

Don’t over-complicate this process. Your note can be simple and say something like this:

Example Thank You Note

Hi John,

I appreciate you purchasing some products at my home party today. Without customers like you, I wouldn’t have a successful business. I hope you are satisfied with your purchase. If you ever have questions or concerns, feel free to give me a call at XXX-XXX-XXXX. Have a great day.

Kind Regards,


Here is another option you can do.

Example 2: Nice to Meet You Note

Hi Frank,

It was nice meeting you today at the networking event. I enjoyed our conversation about different ways of finding leads. If you ever need anything, or if there is any way we can help each other out, feel free to give me a call! It’d be nice to hear from you. Have a great day.

Best Regards,


Example 3: Congratulations Note

Hi Tina,

Congratulations on signing up your first distributor today. I am so proud of you. The best is yet to come. Here’s to your continued success in business, and in life. Keep up the good work!

All the Best,


Example 4: Rank Advancement Note

Hi Eric,

You did it! You made it to RUBY! I knew you could do it. I’m so proud of you. This is just the beginning. I see many more rank advancements for you in the near future.

To your success,


using thank you notes

Final Thoughts

Do you see how simple this is? You can literally write a thank you note in less than one minute.

In just five minutes a day, you could write two to five handwritten notes. As I see it, it’s time well spent in your network marketing business.

The bottom line is that in today’s competitive world, you need to find creative ways to stand out in the crowd. One of the best ways to do that is to send out handwritten notes to all of your customers, prospects, team members, and people you meet.

Do the little things that most network marketers don’t do. The little things do matter. It’s the little things that will make you stand out from the competition.

What are your thoughts about using hand written notes and thank you notes to get more leads and help grow your network marketing business? What type of results have you experienced? Leave a comment below to share your thoughts. I look forward to hearing from you.

chuck holmes


Chuck Holmes
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur

P.S. Level up your life today! FREE resources to help you improve your health, finances, business, and relationships. I'll even give you FREE leads and a free business plan template. Learn more.

7 thoughts on “Using Thank You Notes to Grow Your MLM Business”

  1. In fact, I was short of words going through the tip on appreciating others through handwritten notes, I used to chide myself for being so old fashioned In the midst of all these technology advancement….with this encouragement, I’m good to go….
    Thanks Chuck!

  2. As I have been the recipient of handwritten notes from you, I realized that as I smiled with a sense of honest friendship, just how great an idea handwritten notes are. With all the emails, telemarketing, and advertising everywhere, we as humans have a sense that all businesses really want is our money. The caring touch has left in many cases.

    This is a touch that does work. I know that if I desire an item that Chuck sells versus someone else, I would go to him even if the item is more expensive just because I know he cares and takes the time to show it.

    This is a system I am going to have to utilize more. Thank you for the great advice.

  3. People love and appreciate a personal touch. E-mails are fine and convenient, but there is something truly special about taking the time to hand write a note to a customer, employee, or even a business partner to thank them for supporting you and your company. People will remember that act of kindness and feel appreciated and in turn they will become loyal customers who support you even more. It’s a practice I use regularly and I see the positive impact it has on my business.

  4. Saying thank you and showing appreciation are forgotten arts. They show you care. The more I get to know Chuck the more I understand how deeply he cares. His is a labor of love.

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