We live in a crazy, busy world where many entrepreneurs and businesses have forgotten to do the little things that made them great to begin with.
And the little things count!
One of those little things is sending handwritten notes and thank you notes to your customers, employees, prospects, and business partners. This seems to be a lost art in the information age!
Don’t believe me?
When was the last time that a business that you did business with sent you a handwritten note in the mail?
When was the last time you sent your customers, team members or employees a hand written note or thank you card in the mail to tell them thanks, or tell them you appreciate them? If you’re like most people, the answer is “a LONG time ago.”
If you’re like me, you might get one hand written thank you card or note a year (from a business), if you are lucky!
Yeah, you might get direct mail from a business you visited, but I can almost bet with certainty that it wasn’t hand written or personalized. And if anything, the message was to sell you something, not to thank you for doing business with them.
Sure, some businesses do a good job at staying in touch with their customers via social media, telemarketing, and email.
Yes, that’s better than doing nothing at all. But, NOTHING beats the personal touch folks. Nothing beats a handwritten note, not even a phone call! I’m sure you agree.
One of the best business decisions I ever made was to send 2-3 handwritten notes a day, every day, seven days a week.
This one decision alone has absolutely taken my business to the next level. It costs me less than $100 per month to do and it’s better than any other form of paid marketing or advertising I’ve ever tried.
There is nothing more valuable to your business than a satisfied customer who feels appreciated.
After all, who doesn’t want to feel appreciated? Who wants to feel like a number? One of the greatest human needs is the need for appreciation. And if you can’t make your customers, team members and prospects feel appreciated, they will take their business elsewhere (and rightfully so).
I learned about this concept in Bob Burg’s book “Endless Referrals.”
He talks about the importance of having some nice, custom stationary made for your business and then sending out a handwritten note whenever you meet someone, whenever you find a new client, whenever someone does business with you, etc.
It’s very effective. If you’re on a budget you can do what I do.
I simply use inexpensive thank you notes that I purchase from the Dollar Store. I can buy six to ten notes for just $1. That’s less than twenty cents each.
Add in the cost of a 49 cent stamp and a business card and I probably spend about 70 to 80 cents per note.
If you did that in your own business, and you sent 100 notes per month, that would cost you just $70 to $80. Trust me, that would be the best $70 to $80 you spent that month. It would be much more effective than spending the same amount of money on advertising.
Don’t over-complicate this process. Your note can be simple and say something like this:
I appreciate you purchasing some products at my home party today. Without customers like you I wouldn’t have a successful business. I hope you are satisfied with your purchase. If you ever have questions or concerns, feel free to give me a call at XXX-XXX-XXXX. Have a great day.
Here is another option you can do.
It was nice meeting you today at the networking event. I enjoyed our conversation about finding leads. If you ever need anything, or if there is any way we can help each other, give me a call! It’d be nice to hear from you. Have a great day.
Congratulations on signing up your first distributor today. I am so proud of you. Here’s to your continued success. Keep up the good work!
All the Best,
Do you see how simple this is? You can literally write a thank you note in less than one minute.
In just five minutes a day, you could write two to five handwritten notes. As I see it, it’s time well spent in your network marketing business.
The bottom line is that in today’s competitive world, you need to find creative ways to stand out in the crowd.
One of the best ways to do that is to send out handwritten notes to all of your customers, prospects, team members, and people you meet.
Do the little things that most network marketers don’t do. The little things do matter. It’s the little things that will make you stand out from the competition.
What are your thoughts about using hand written notes and thank you notes for your network marketing business? What type of results have you experienced? Leave a comment below to share your thoughts. I look forward to hearing from you.