Today, we’re going to discuss using hand written notes to grow your network marketing business.
We live in a crazy, busy world where many entrepreneurs and businesses have forgotten to do the little things that made them great to begin with. And the little things count!
One of those little things is sending handwritten notes and thank you notes to your customers, employees, prospects, and business partners. This seems to be a lost art in the information age!
Don’t believe me? When was the last time a business you did business with sent you a handwritten note in the mail?
If you’re like most people, the answer is “a LONG time ago.”
If you’re like me, you might get one hand written thank you card or note a year (from a business), if you are lucky!
Yeah, you might get direct mail from a business you visited, but I can almost bet with certainty that it wasn’t hand written or personalized. And if anything, the message was to sell you something, not to thank you for doing business with them.
That’s better than doing nothing at all. But, NOTHING beats the personal touch folks. Nothing beats a handwritten note, not even a phone call! I’m sure you agree.
One of the best business decisions I ever made was to send two to three handwritten notes a day, every day, five days a week.
This one decision alone has absolutely taken my business to the next level. It costs me less than $100 per month to do and it’s better than any other form of paid marketing or advertising I’ve ever tried.
There is nothing more valuable to your business than a satisfied customer who feels appreciated.
One good customer like that can be a good source of endless referrals.
After all, who doesn’t want to feel appreciated? Who wants to feel like a number? One of the greatest human needs is the need for appreciation. If you can’t make your customers, team members and prospects feel appreciated, they will take their business elsewhere (and rightfully so).
I learned about this concept in Bob Burg’s book “Endless Referrals.”
He talks about the importance of having some nice, custom stationary made for your business and then sending out a handwritten note whenever you meet someone, whenever you find a new client, whenever someone does business with you, etc.
It’s very effective. If you’re on a budget you can do what I did, initially.
I started out using inexpensive thank you notes that I purchase from the Dollar Store. I can buy five to ten notes for just $1. That’s less than twenty cents each.
Add in the cost of a 50 cent stamp and a business card and I probably spend about 70 to 80 cents per note.
If you did that in your own business, and you sent 100 notes per month, that would cost you just $70 to $80. Trust me, that would be the best $70 to $80 you spent that month. It would be much more effective than spending the same amount of money on paid advertising.
Don’t over-complicate this process. Your note can be simple and say something like this:
Example Thank You Note
I appreciate you purchasing some products at my home party today. Without customers like you I wouldn’t have a successful business. I hope you are satisfied with your purchase. If you ever have questions or concerns, feel free to give me a call at XXX-XXX-XXXX. Have a great day.
Here is another option you can do.
Example 2: Nice to Meet You Note
It was nice meeting you today at the networking event. I enjoyed our conversation about finding leads. If you ever need anything, or if there is any way we can help each other, give me a call! It’d be nice to hear from you. Have a great day.
Example 3: Congratulations Note
Congratulations on signing up your first distributor today. I am so proud of you. Here’s to your continued success. Keep up the good work!
All the Best,
Example 4: Rank Advancement Note
You did it! You made it to MANAGER! I knew you could do it. I’m so proud of you. This is just the beginning. The best is yet to come.
To your success,
Do you see how simple this is? You can literally write a thank you note in less than one minute.
In just five minutes a day, you could write two to five handwritten notes. As I see it, it’s time well spent in your network marketing business.
The bottom line is that in today’s competitive world, you need to find creative ways to stand out in the crowd. One of the best ways to do that is to send out handwritten notes to all of your customers, prospects, team members, and people you meet.
Do the little things that most network marketers don’t do. The little things do matter. It’s the little things that will make you stand out from the competition.
What are your thoughts about using hand written notes and thank you notes to help grow your network marketing business? What type of results have you experienced? Leave a comment below to share your thoughts. I look forward to hearing from you.