Today, we’re going to discuss using hand written thank you notes to get more leads and grow your network marketing business.
We live in a crazy, busy world where many entrepreneurs and businesses have forgotten to do the little things that made them great to begin with. And the little things count!
One of those little things is sending handwritten notes and thank you notes to your customers, employees, prospects, and business partners. This seems to be a lost art in the information age!
Don’t believe me? When was the last time a business you did business with sent you a handwritten note in the mail? More importantly:
When was the last time you sent your customers, prospects, team members or employees a hand written note or thank you card in the mail to tell them thanks, or tell them you appreciate them?
If you’re like most people, the answer is “a LONG time ago.” If you’re like me, you might get one hand written thank you card or note a year (from a business), if you are lucky!
Yeah, you might get direct mail from a business you visited, but I can almost bet with certainty that it wasn’t hand written or personalized. And if anything, the message was to sell you something, not to thank you for doing business with them.
Mary Kay Ash, the founder of Mary Kay Cosmetics Company, set herself a simple task: she hand wrote three thank you notes at the end of each day. She attributed part of her success in business to taking the time to let the people around her know they were appreciated. To date, Mary Kay Cosmetics has grown to a 2 billion dollar industry.
Source: Develop Good Habits
Yes, some businesses do a good job at staying in touch with their customers via social media, telemarketing, and email.
That’s better than doing nothing at all. But, NOTHING beats the personal touch folks. Nothing beats a handwritten note, not even a phone call! I’m sure you agree.
One of the best business decisions I ever made was to send two to three handwritten notes a day, every day, five days a week.
This one decision alone has absolutely taken my business to the next level. It costs me less than $100 per month to do, and it’s better than any other form of paid marketing or advertising I’ve ever tried.
There is nothing more valuable to your business than a satisfied customer who feels appreciated.
One good customer like that can be a good source of endless referrals. And, they can be your best form of public relations.
After all, who doesn’t want to feel appreciated? Who wants to feel like a number? One of the greatest human needs is the need for appreciation. If you can’t make your customers, team members and prospects feel appreciated, they will take their business elsewhere (and rightfully so).
I learned about this concept in Bob Burg’s book “Endless Referrals.”
He talks about the importance of having some nice, custom stationary made for your business and then sending out a handwritten note whenever you meet someone, whenever you find a new client, whenever someone does business with you, etc.
Saying thank you should be a part of any good business interaction. When you send thank-you cards, you’re showing that you can follow through on interaction with someone. Businesses that send business cards also show they pay attention to the details. Both of these admirable qualities should make individuals and other businesses more willing to work with you.
It’s very effective. If you’re on a tight budget you can do what I did, initially.
I started out using inexpensive thank you notes that I purchase from the Dollar Tree. I can buy five to ten notes for just $1. That’s less than twenty cents each.
Add in the cost of a 55 cent stamp and a business card and I probably spend about 75 to 85 cents per note.
If you did that in your own business, and you sent 100 notes per month, that would cost you just $75 to $85. Trust me, that would be the best money you spent that month. It would be much more effective than spending the same amount of money on paid advertising.
Don’t over-complicate this process. Your note can be simple and say something like this:
Example Thank You Note
I appreciate you purchasing some products at my home party today. Without customers like you, I wouldn’t have a successful business. I hope you are satisfied with your purchase. If you ever have questions or concerns, feel free to give me a call at XXX-XXX-XXXX. Have a great day.
Here is another option you can do.
Example 2: Nice to Meet You Note
It was nice meeting you today at the networking event. I enjoyed our conversation about different ways of finding leads. If you ever need anything, or if there is any way we can help each other out, feel free to give me a call! It’d be nice to hear from you. Have a great day.
Example 3: Congratulations Note
Congratulations on signing up your first distributor today. I am so proud of you. The best is yet to come. Here’s to your continued success in business, and in life. Keep up the good work!
All the Best,
Example 4: Rank Advancement Note
You did it! You made it to RUBY! I knew you could do it. I’m so proud of you. This is just the beginning. I see many more rank advancements for you in the near future.
To your success,
Do you see how simple this is? You can literally write a thank you note in less than one minute.
In just five minutes a day, you could write two to five handwritten notes. As I see it, it’s time well spent in your network marketing business.
The bottom line is that in today’s competitive world, you need to find creative ways to stand out in the crowd. One of the best ways to do that is to send out handwritten notes to all of your customers, prospects, team members, and people you meet.
Do the little things that most network marketers don’t do. The little things do matter. It’s the little things that will make you stand out from the competition.
What are your thoughts about using hand written notes and thank you notes to get more leads and help grow your network marketing business? What type of results have you experienced? Leave a comment below to share your thoughts. I look forward to hearing from you.