Today, I’d like to share some of my best Twitter MLM Lead Generation Strategies. These are simple and practical things ANYONE can do, if they want to leverage Twitter to find more prospects, recruit more reps, and make more retail sales. Before I dive too deep into this topic, I think it would be in everyone’s best interest to tell you what Twitter is.
What is Twitter?
Twitter is a ‘microblogging’ system that allows you to send and receive short posts called tweets. Tweets can be up to 140 characters long and can include links to relevant websites and resources. Twitter users follow other users. If you follow someone you can see their tweets in your twitter ‘timeline’.
Source: Wikipedia
In my own words, Twitter is simply a social media site that lets you communicate with others using short messages.
Why Use Twitter?
There are many reasons to leverage Twitter to grow your MLM Business. Here are just a few I can think of:
- Over 330 million active users
- Connect with other network marketers
- Find qualified prospects
- Get more traffic to your website
- Meet international prospects
- Share your content
- Get feedback
- Share testimonials and stories
- Leverage your time and reach
- It’s FREE!
Building your network marketing business via Twitter could be a smart move, if you have a game-plan and some daily discipline.
Twitter is one of the most popular social media platforms in existence. If you leverage it properly, you could have a steady stream of leads flowing into your network marketing business. However, there is definitely a right way and a wrong way to do it.
The last thing you want to do is be unprofessional and come across as a spammer. My objective today is to help you AVOID doing that.
In the paragraphs below, I’m going to share ten of my favorite Twitter tips for promoting my network marketing business. Let’s get started.
Top 10 Twitter MLM Lead Generation Tips
These Twitter MLM Lead Generation Tips are listed in no particular order. Enjoy.
# 1: Pick a Catchy Name/Login
You want a good user id, one that is easy to remember and catchy. Something sort and sweet. You can use your name or something that will resonate and stick with people. Put some serious thought into what you want to name your Twitter account.
A good Twitter name can help you promote your brand, make it easy for you to be found and will make you appear more genuine.
Source: Social Marketing Writing
# 2: Make a Good Profile Page
Make sure you update your profile page in the back office. Post a good photo of yourself. Provide a link to your website. Make sure it looks professional. You never get a second chance to make a good first impression. Get input from a few other entrepreneurs and network marketers to make sure your page is set up right and looks professional.
Perhaps one of the most overlooked aspects of social selling is creating a profile that actually sells. Many businesses put significant time and resources into selling online while using an incomplete and incompetent profile. Your profile sends a strong message about who you are, what your mission is, and what you stand for.
When Twitter users find you on their timeline, they should be able to look into your profile and get a feel for what they need to know from a glimpse. Your profile should also include a way to contact you, in case a lead wants to do business. Therefore, either your office address, phone number, email address, or your website should be prominently displayed on your profile.
Source: Zoho
# 3: Send FREQUENT Tweets
You definitely want to TWEET frequently, at least five to ten times per day. You don’t have to hundreds per day, but pick a frequency that you can manage and be disciplined enough to stick with it. Only you can decide what the right amount of tweets is. You can even automate this process if you choose to.
Twitter is a highly active social network where the lifespan of a tweet can range from seconds to minutes depending on your number of followers. Therefore, it is critical to tweet frequently so that your followers are more likely to see your tweets.
Source: Digital Branding Institute
# 4: Support Other Twitter Users
One of the smartest things you can do is connect with other network marketers on Twitter. Look for people in your same company and look for other industry leaders that you can follow. Follow them and re-tweet some of their posts. Send them personal messages. Provide value and help them out. It’s amazing how a little generosity will come back to you ten fold.
According to SocialTimes, it is essential to be as visible and have as wide a network as possible. Every member of your network – both people that you follow and users that follow you – are potential leads, waiting to be converted. Add people, mention them regularly and retweet their content – you will soon see your network expand vastly. For a more targeted approach, keep your followers and tweets as industry-specific as possible.
Source: Cox Blue
# 5: Always Provide Value
Don’t be a Twitter spammer. Always provide value in your Tweets. Tweet inspirational quotes, neat memes and photos, a thought for the day, training tips, testimonials and other things that DRAW people in and make them want to connect with you. If you just try to sell, you will turn people off and people will block you or stop following you. One of the best things you can do is share your content: videos, articles and podcasts.
Just as in other forms of content and inbound marketing, content is king. Therefore, in order to build your network in the first place, it is essential that your content be interesting so that other users will want to read and retweet the things you have to say. Nobody will want to read tweets and updates about breakfast, pointless musings or generally inane thoughts. Therefore, make sure that your content provides added value and is interesting or humorous. Ensure that the links you share are relevant and can be retweeted and shared by other members of your community to generate leads.
Source: Cox Blue
# 6: Use HashTags
Twitter is all about hashtags. What are they?
People use the hashtag symbol (#) before a relevant keyword or phrase in their Tweet to categorize those Tweets and help them show more easily in Twitter search. Clicking or tapping on a hashtagged word in any message shows you other Tweets that include that hashtag. Hashtags can be included anywhere in a Tweet.
Source: Twitter
Using hashtags in your tweets will lead to added visibility.
# 7: Synchronize Facebook, YouTube, Twitter and Your Blog
If you have your own blog, or other social media outlets, synchronize everything. Whenever you post a new blog post, set it up so it automatically sends out a tweet. Whenever you update Facebook or YouTube, have it send out a Tweet to share your new content. This saves you time and lets you work smart.
Social media marketing often costs a ton of time. To keep your Twitter account active, open and responsive means that you invest a minimum of effort on a daily basis. And still, you can be successful on Twitter while you focus on your main job that most of the time is something totally different from running a Twitter account: You just need the right Twitter automation tools.
Social Media marketing automation can be very helpful – or rather it can be the key to success. Especially on Twitter, where it is most important to keep up consistent activity automation is almost inevitable.
Source: The Social Ms
# 8: Be Consistent
You have to be consistent. You have to send out tweets every single day for a period weeks and months, maybe even a year or two, before you will build up a huge following. Sticking with it is more than half the battle. Come up with a simple game-plan, set aside some time each day to get it done, and have the discipline to stick with it.
You have to post multiple times per day each day if you want to see results. 78% of B2C brands depend on user-generated content, which highlights the fact that more content = more engagement – and Twitter is an easy place to scale your engagement efforts.
Source: BigCommerce
# 9: Follow 10-20 New People a Day
Another smart move is to simply connect with and follow 10-20 new people a day. Target people and groups with certain demographics and interests and start following them. Many of these folks will follow you in return as a token of their appreciation.
Twitter is the ultimate “scratch my back, I’ll scratch your back” type community so follow people to get follow backs.
Of course, you want to follow the RIGHT people to follow you back– you know, people in your industry and what your brand is all about.
These people will not only follow you but will also fill your own feed with key goods for you to discover and share. Don’t forgo value when trying to increase your followers.
Source: Medium
# 10: Use the Direct Message Feature
One of the best tools on Twitter is your ability to direct message people. Similar to a Facebook private message, you can send direct messages to your followers, one person at a time. I suggest you message 5-10 people daily. Don’t just pitch them on your business. Get to know them as a person. Give them a sincere compliment. Be genuine. Share a piece of content with them, or something they might enjoy. This will help you build up the like, know and trust factor with some of your followers.
Use the DM (“Direct Message”) feature. If you and another person are following each other, this is a way to connect with that person directly, outside of the public Twitter space. It’s a way to build and strengthen the relationship.
Source: Small Business Trends
Final Thoughts
I know none of these tips are rocket science, but they are effective. I personally don’t think Twitter is the best way to generate MLM Leads or build your network marketing business, but I know it can supplement whatever else it is you are currently doing. Best of all, if you follow the advice mentioned above, you should generate 2-5 new MLM leads on Twitter every single day.
What are your thoughts? What are your best tips to get Twitter MLM Leads? Leave a comment below to tell me what you think. I look forward to hearing from you.
Chuck Holmes
20+ Year Network Marketing Professional
Top Earner & Top Recruiter
Email: mrchuckholmes@gmail.com
P.S. Learn how to grow a successful network marketing business. Secret tips, training, and practical ideas. Free training delivered by email.
I also don’t think Twitter is the best lead generator. I do think the tips you offer will get you noticed but there are just so many conversations going on all at once. I do think that if you can host a Twitter meet up and give out a catchy hash tag and get people talking you can make some real connections. I think it’s much more challenging to not come off as a spammer on Twitter than other platforms. The thing to do now is to follow someone you don’t know and if they follow you back, immediately follow up with a message that invites them to visit your website. Then there is no further interaction and after a month they stop following you. Not a big fan of Twitter.
Yes, I have a love hate relationship with Twitter, but it does send me traffic and leads. The key is to automate as much as possible and have a simple checklist of 3-5 things you will do each day to leverage Twitter. The last thing you want to do is spend hours on the platform doing busy work, rather than being productive.
As an avid twitter user, tweeting often is very important. You want to be seen, and if you are not tweeting enough then chances are people are bypassing you. Not everything you post has to be directly pertaining to your business. I often post inspirational business or motivational quotes. Just something to stay visible and present so people feel connected to you.
Yes, it is important to stay connected with your followers. Mix things up. Be interesting. Don’t come across as a spammer on Twitter. Focus on providing value and getting to know your followers. The principles to succeeding on Twitter are really no different than any other social media platform.
This is an educational article about Twitter. How many leads do you think this method generates for you per month? l I have to say that I have not been interested in joining the twitter world: I always thought that the word was synonymous with ‘idle chatter’. You advise that we should not over-use the system, or send spam, but five to ten ‘twitters’ a day seems like an awful lot. I guess that I need to do some more research on this form of social media.
At this point, I get about 20 to 50 leads per month from Twitter. It’s not a lot, but it does add up, especially considering most of my Twitter strategies are automated and take very little, if any time at all.