While I do not specialize in the travel industry, I am an expert with lead generation. The strategies I am about to share with you do work. I suggest you start with just one strategy at a time and master it before trying to do too many things at once.
Best Sources of Travel MLM Leads
Here are my best sources of Travel MLM Leads.
# 1: Pay Per Click Advertising
Pay per Click Advertising works. Yes, it is expensive if you don’t know what you are doing. With that being said, I can’t think of a BETTER, faster strategy to generate Travel MLM Leads. You can leverage Google, Facebook, Microsoft Advertising, or any of the other popular PPC platforms.
You simply write your ad, choose your keywords, set your bid, and choose your daily budget. Best of all, you only pay for clicks to your website of choice.
One of the reasons PPC is so straightforward is because you know exactly where your dollars are going, and you only pay when an interested party clicks on the ad. This is different than traditional advertising offline, where you spend X amount of dollars and hope your target market actually engages with the ad, but you never really know. ~ Search Engine Land
# 2: Advertise in Travel Magazines
My next strategy is to advertise in popular travel magazines. Do some online research and identify the top five or ten travel magazines. Buy a copy of each magazine, browse through it, and find out the size of their subscriber base and cost to advertise.
# 3: Advertise on Popular Travel Blogs
Another thing you can do to generate Travel MLM Leads is to identify the most popular travel blogs. Do some research online and compile a list of 20 or 30 popular travel blogs. Look through each blog to identify advertising opportunities. Contact each blogger and negotiate rates if needed.
# 4: Join Travel Meetup Groups
There’s a good chance there are meetup groups in your local area for people who love to travel. Look for groups and join them. Become an active member and get to know people.
Networking MeetUp groups can be extremely helpful and even profitable and they are FREE. MeetUp.com is not just for fun, there are many business groups as well.
Constant networking for new clients and finding new associates to keep your client base fresh is what it takes to be a direct sales success. ~ DSWA.org
# 5: Strategic Alliances
Team up with other entrepreneurs in non-competing businesses who have clients that might be interested in what you offer. This could be a CPA, attorney, insurance agent, lawyer, etc.
A strategic alliance (also see strategic partnership) is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. A strategic alliance will usually fall short of a legal partnership entity, agency, or corporate affiliate relationship. Typically, two companies form a strategic alliance when each possesses one or more business assets or have expertise that will help the other by enhancing their businesses. Strategic alliances can develop in outsourcing relationships where the parties desire to achieve long-term win-win benefits and innovation based on mutually desired outcomes. ~ Wikipedia
# 6: Referrals
Everyone you talk with knows someone who loves to travel. You can ask each person you talk with the following question:
Can you give me the name of one person you know who loves to travel?
If you asked every person you talked with this question you would have an endless supply of fresh leads.
# 7: Direct Mail
Direct mail is one of the easiest ways to reach your target market and find high quality Travel MLM Leads. You can purchase lead lists of people who went on cruises, purchased airline tickets, visited certain destinations, belong to travel clubs, etc. You can then send targeted pieces of direct mail to these folks.
# 8: Join Travel Groups on Social Media
You can find travel groups on Instagram, Facebook, and LinkedIn and join them for free. You can become a respected contributor in each group and get your name out there in a professional way.
# 9: YouTube
YouTube is one of the best sources of Travel MLM Leads. You can do your keyword research and create videos for each of those keywords. Since YouTube is the second largest search engine, right behind Google, this is a great place to focus on. You can also do paid ads on YouTube if you choose.
When you create a video, people can see your facial expression and hear the passion in your voice. You can demonstrate how your product works, or how to get more out of a product or service they’re already using. You can include imagery to illustrate your point. You can use music to inspire and words to persuade. ~ TakeFlyte.com
# 10: Travel Yourself
Another great place to find more Travel MLM Leads is to do more traveling yourself. Take several shorter vacations each year to different destinations. Mingle with people and meet new friends. Chances are if you are visiting a resort, the other people at the resort also love to travel (or they wouldn’t be doing it).
Tips for Success
Before you start advertising your Travel MLM Business, it’s vital that you set up a lead capture page and automated email follow-up system. Don’t make the mistake of sending people to your company replicated website hoping they will sign up on their own. They won’t.
In addition, you might want to promote something other than your business opportunity on the front end. For example, promote a free report, video series, travel tips guide, or something else, and then let that information introduce your prospect to your service or opportunity. This is what I do because it works!
Next, make sure you track everything you do. Each lead generation strategy should have its own tracking link, so you can determine cost per visit, cost per lead, cost per signup and cost per sale. If you don’t track it, you won’t know what’s working and won’t be able to improve your sales process.
Finally, you must give yourself time to succeed. Advertising one time will always lead to failure. Most people need to see something 10+ times before they take action. For example, if you are going to advertising in a magazine, do it every month for a year, not just one time.
In conclusion, these are my best sources of Travel MLM Leads. What are your thoughts? Do you agree or disagree with me? Did I forget something? Feel free to share your thoughts by leaving a comment below. I look forward to hearing from you. Thanks.