Top MLM Company for Baby Boomers

The top MLM Company for Baby Boomers…

It is my generation! I am a Baby Boomer. Do you know what the generation breakdowns are? Well, I am about to give away my approximate age… No more playing off like I am 28 anymore.

Okay so you know, these are the generation breakdowns:

  • Silent Generation – Born up to 1945
  • Baby Boomers – 1946 to 1964
  • Generation X – 1965 to 1976
  • Generation Y – 1977 to 1995
  • and Generation Z – 1996 to ?

In today’s post, we are going to look at Baby Boomers and I am going to tell you the absolute TOP MLM COMPANY for Baby Boomers.

Facts About the Baby Boomers

Facts About the Baby Boomers

Before I tell you the Best MLM Company for Baby Boomers, let’s look at a bunch of cool and interesting facts about my generation… The Baby Boomer Generation. We are the babies that were generated from World War II.

  • 65% of Baby Boomers plan on working past the age of 65 or not retiring at all. This brings MLM up to the forefront.
  • Statistics show that Baby Boomers make up approximately 26% of the population.
  • California has the most Baby Boomers followed by Texas, New York and Florida
  • According to a study by Google, 78% of Baby Boomers are online.
  • Just over 29% of Baby Boomers have graduated from college and just under 29% have attended college without graduating.
  • The housing bubble burst brought it down, but the median net worth of Baby Boomers is approximately $179,000.
  • Statistics show that approximately 10,000,000 Baby Boomers in the United States were born in a foreign country.
  • 90% of Baby Boomers are married or widowed.
  • Approximately 80% of Baby Boomers own their home.
  • 84.9% of Baby Boomers have Facebook.
  • More than 80% of Baby Boomers launch ventures as a lifestyle choice or to boost income.

No matter how you look at it, Baby Boomers have a huge say in what happens in this present world. We are the business owners and we are the consumers. I am not saying other generations don’t fit in there… Millennials are catching us fast, but at this point in time, we Baby Boomers RULE THE WORLD!! Ha, ha.

Reasons to Recruit Baby Boomers

Reasons to Recruit Baby Boomers

Of all the “target markets” you can choose from to recruit into your network marketing business, I can’t think of any group of people with more potential than Baby Boomers.

Here are just a few reasons you should consider recruiting Baby Boomers into your network marketing business.

# 1: Many have disposable income of some sort.

Of all the generations I know of, it seems as if Baby Boomers have more disposable income than other generations. Yes, many Baby Boomers are on a fixed income and struggling to make ends meet, but many also live a very comfortable life.

# 2: Most are concerned about their health and want to live longer.

If there is one thing that applies to every Baby Boomer I’ve ever met, it’s their concern for their health. Most want to live longer, feel better, and look better. And, they’re willing to spend a considerable amount of money to make that happen.

# 3: Many Baby Boomers want something to keep them busy during retirement.

Many Baby Boomers are retired and are looking for something to do to keep them busy. Many still have great business skills that would help them be successful in our industry. Our industry would even be a great part-time business or social club for many Baby Boomers.

# 4: Most Baby Boomers have a HUGE sphere of influence and network already in place.

Another great benefit of Baby Boomers is the amount of people they know. Most Baby Boomers have met thousands of people in their lifetime and have a huge contact list of people they could share the products or business opportunity with.

# 5: Many Baby Boomers want some extra money to fund their retirement lifestyle.

Whether retired, or still working, many Baby Boomers would like to have some extra cash to be able to take trips, go shopping, pay for their grandchildren’s college education, etc. Many Baby Boomers are on a fixed income, so any extra money would drastically help.

How to Recruit Baby Boomers

How to Recruit Baby Boomers

Here are some of my best tips on how to recruit Baby Boomers.

# 1: Find out what they want and show them how your product, service or business opportunity can help them get it.

If you have a natural, normal conversation with people you will quickly discover what their problem is. If applicable, you can offer what you have as a solution to their problem. For example, if they have joint pain and you have a product that helps with that, you can offer them to try out the product risk free. On the other hand, if the person is mentioning that money is tight and they don’t have money to do the things they want to do, you could mention your business opportunity.

# 2: Learn their core values and beliefs.

The Baby Boomer generation definitely has different values that most other generations in our society. They are more traditional and more conservative. When talking with them keep this in mind.

# 3: Show them the proper respect.

This goes hand in hand with the previous tip. Most Baby Boomers are old school and value respect. Be a gentleman or lady when you are around them, and have good manners. Treat them as well as you would treat a close friend. Make sure you do more listening than talking.

# 4: Be patient with them.

This should be self-explanatory. Keep in mind many Baby Boomers may not be as tech savvy as you are. They might not be used to using social media, the internet, or even email. Some might not even have a cell phone.

# 5: Have them try out your product or service first and then tell them about the business opportunity.

Most MLM Companies offer products or services that would benefit or help Baby Boomers. Be product focused first. If your company has good products at fair prices, this should be fairly easy to do. Remember that Baby Boomers are concerned about how they look and feel. If your product can help them with that, tell them!

# 6: Show them how your business opportunity can help them supplement their retirement income.

If the Baby Boomer tells you they don’t have much money coming in from their Social Security or pension, offer your business opportunity as a way to offset that. Show them how they can earn an extra $200 to$1,000 per month!

# 7: Don’t overwhelm them with technology.

This might just be one of the most important tips on this list. Don’t overwhelm them with apps, smart phones, emails, webinars or other technology they probably don’t use or understand. Keep things simple.

Where to Find Baby Boomers

Baby Boomers are EVERYWHERE. Once again, they make up more than 25 percent of our country’s population (USA).

# 1: Advertise in publications they read (newspaper and magazines).

Most Baby Boomers still read the local newspaper. There are also magazines and publications that seniors like to read. If you’re not sure where to start, talk to the Baby Boomers you know and find out which publications they subscribe to. Placing ads in these publications is probably more effective than advertising online.

# 2: Get involved with activity groups that include seniors.

Go to your local BINGO hall. Go to the local library. Visit websites such as and find activity groups in your local area for Baby Boomers. There are normally tons of options. If you don’t know where to start, ask 5-10 Baby Boomers what activity groups they belong to.

# 3: Join local volunteer and civic organizations in your community.

Attend any civic group such as the VFW, AMVETS, Elks, Kiwanis, Chamber of Commerce, or Rotary Club and you will meet lots of Baby Boomers who are still active in their local community. This is probably the fastest way to meet more Baby Boomers.

# 4: Start with the Baby Boomers you already know and naturally expand from there.

This is the easiest way to get started. Make a list of everyone you know who is a Baby Boomer and talk to them about your company’s products, services or business opportunity. Get referrals from them for the people that they know.

Top MLM Company for Baby Boomers

Top MLM Company for Baby Boomers

Please note there are hundreds of MLM Companies to choose from, if not thousands. Each person has different passions, goals and interests. One specific company won’t necessarily be a good fit for EVERY Baby Boomer.

When it comes to looking for a MLM Company you want to make sure:

  1. The products are mass market, great value and priced fairly
  2. The company is established and has a great reputation
  3. The company leadership team is honest, skilled and successful
  4. The compensation plan offers a fairly easy way to make money, even for the part-timer
  5. The company has tools and resources available to help people grow their business

And, most importantly, you should love the products, believe in the company’s mission and purpose and be enthusiastic about it.

After doing lots of research online, I would like to share my suggested MLM Company for Baby Boomers. This company offers about 90 different health and wellness products ranging from CBD, coffee, weight loss, skin care, lotions, personal care, vitamins and so much more. These products are natural and/or organic.

It’s free to join, has no auto-ship requirement, and does business in about 120 countries. If you would like to learn more about it, you can take a free tour here.

Final Thoughts

There you have it folks. Whether you are a Baby Boomer looking for a good MLM Company to join, or you are looking to recruit more Baby Boomers into your MLM Business, I hope this article has helped you. The bottom line is that the Baby Boomer generation is the GREATEST generation, and they can absolutely crush it in our industry if they choose to!

Why not share your thoughts? What do you feel is the best MLM Company for Baby Boomers? Leave a comment below and let me know what you think. I look forward to hearing from you.

chuck holmes


Chuck Holmes
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur

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1 thought on “Top MLM Company for Baby Boomers”

  1. I have found that Baby Boomers like to learn. They enjoy self-development, they look for ways to help the environment, as well as join in on political events to help shape their future. With the MLM Community, I have personally found that other generations have become so dependent or lazy, and not wanting to work for their money. Baby Boomers, on the other hand, are very energetic and want to design their future.

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