Today, I want to share my list of the top 27 Amway Diamonds of all time, as I see it.
This list will cover both current and former Amway Diamonds, U.S. and foreign, and living and deceased Diamonds covering the 50+ year history of the company.
I have to tell you that putting this list together was lots of fun. It took me about 24-hours to research, write and edit this post.
I’m a big fan of Amway, even though I am no longer affiliated with the company. I spent about 2.5 years in the company with the World Wide Dream Builders line of sponsorship and maintained the 2500 PV level for about a year.
Amway is THE pioneer in the network marketing industry, paving the way for many other MLM Companies. Every network marketer in every company should be grateful for what Amway did for our industry. Their victory over the FTC in 1979 was a HUGE victory for our entire industry.
Amway has so many success stories through the years. From what I found online, there are approximately 3 million Amway Distributors worldwide, of which several thousand distributors maintain the Diamond level pin, or higher.
If you added in all of the former and inactive Diamonds, I’d be willing to be that number would be well above 10,000 Diamonds. Since this information is not published, this is simply my best guess.
The Criteria for This List
Boiling that list down to the top 27 Amway Diamond Distributors of all time was no easy task!
To be quite frank with you, I’m only familiar with a very small percentage of their success stories (many were from the 1960s and 1970s before I was even born), but I’ve given it my best shot to give you an accurate list.
Before I share my list with you, please know this upfront:
- I do not know specifically how much money any of these distributors made in their Amway business or with their system income, since that information is not public record.
- I do not know the exact number of people in each person’s team.
- I do not know how long each one of these distributors was partnered with Amway.
- Not all of these distributors are still with the company.
- Not all of these distributors are still alive.
- This list covers Amway distributors from the company’s inception to the present day.
- I do not know which people on this list are still “qualified” as Diamonds.
- I do not expect you to agree with everyone I have on the list, or the ranking, it is just my opinion.
- The ranking is based off what I personally know about each person, how long they have been with the company, their pin level, how many successful leaders and distributors they have on their team, and the level of the influence that I thought they had in the business and the industry.
- Amway is a registered trademark and I am not affiliated with the company in any way.
Before I give you the list, I should clearly define what an Amway Diamond is.
- Have 6 qualified legs (groups of people) that do 7500 PV (points) for 6 out of the 12 calendar months during the fiscal year.
- Three of those 6 legs must be in market (same country).
- You must maintain 7500 PV outside of those six legs for six of the twelve calendar months.
The Top 27 Amway Diamonds of All Time
Now that we’ve got that out of the way, here are my Amway Diamond Success Stories…
# 27: Robert and Lois Stonelake
The Stonelake’s helped put Amway on the map. For that reason alone, they made my list. They built a huge organization within Amway and then sold their business in 1985, thinking that Amway was on the downswing. Their (former) downline now has millions of people in it, with leaders such as Jim and Nancy Dornan and Kaoru Nakajima, both successful distributors on this list.
# 26: Fred and Bernice Hansen
Fred was a successful distributor in Nutrilite with Rich and Jay and helped them launch Amway. Fred and Bernice achieved Crown in 1975. Sadly, Fred died in 1968 and Bernice passed away in 2012. Their business is now managed by their children.
# 25: Donald and Ruth Storms
Don Storms is an Executive Diamond with Amway. He is also an ex-minister, who spent 13 years traveling the country with a gospel quartet, before teaming up with Jim Bakker and becoming a senior vice president at the PTL Club. In 1979, he and wife Ruth started their Amway business. Today, Storms is a real estate developer, in addition to his Amway business, according to MLM Survior.com on July 13, 1999. Source
I don’t know much about this couple except that they had a really big team and that they were eventually terminated by Amway. They were Crowns in the business and part of the Dexter Yager organization. Sadly, Don passed away a few years ago.
# 24: Kenny and Donna Stewart
Kenny Stewart is a former Crown in Amway. His business was terminated due to a lawsuit in court. This guy had a monster organization with lots of diamonds in it. Many of his successful leaders were terminated too.
# 23: Brig and Lita Hart
If you’ve been in MLM even one day, you’ve heard of Brig Hart. He left Amway and became the top earner in Mona Vie (he has since sold his Mona Vie business). His Amway business was terminated in 2003 over a dispute with the Business Support Materials. Many of his top leaders were also terminated and the others joined different AMOs. From what I have found online, Brig is now promoting Jeunesse.
# 22: Dan and Bunny Williams
Dan and Bunny Williams founded their business in 1966 on the simple strategy of helping others reach whatever goals they wanted to reach.
This strategy, combined with hard work, set the pace for strong growth from the onset. Within three months, their business was earning a profit. The Williamses achieved Diamond in two years, Triple Diamond in five years, and Crown in just 13 years. In 1979 they reached the highest award (at that time) of Crown Ambassador.
Dan is a second-generation Independent Business Owner. “My dad came into the business nine months before we did and went Direct soon after we got involved,” he says. “Both of us were sponsored by my sister Jan and her husband Bill, who served on the Board. Dad sponsored two Platinums in three years, allowing him to retire in Florida at the age of 65. He gave us all a legacy of belief in God, hard work, balance in our lives, and a wild sense of humor.”
Bunny Williams passed away on August 13, 2006. Dan Williams passed away on August 9, 2012 in Austin, TX. Source
# 21: Joe and Helyne Victor
This classy couple was one of the early distributors with the company and they helped draft the original sales and marketing plan. They went on to become Crowns. Joe served on the Board of Directors during the early years. Their children and grandchildren are VERY successful in the business, too.
# 20: Jere and Elieen Dutt
Jere and Eileen Dutt were the first Diamonds within Amway, reaching that milestone in 1964. That’s why I put them on this list. They were part of Nutrilite with Rich Devos and Jay Van Andel for several years, prior to helping them start Amway. They qualified Crown in 1979 and their business is now run by their grandchildren.
# 19: Robert (Bob) Crisp
Robert Crisp is a former Triple Diamond who built a team of more than 200,000 distributors. He eventually sold his business in 1984 and went on to become an author, speaker and consultant in the network marketing industry. His book “Raising a Giant” is an industry favorite.
# 18: Rick and Sue Setzer
Rick and Sue Lynn Setzer are frontline to Yager Family. They have many huge pins in their downline, including Double Diamonds Hal & Susan Gooch; Bill Childers; Brig Hart. Founders Crown Ambassador Tim Foley. Triple Diamond George and Ruth Halsey. Source
# 17: Robert Angkasa
Robert was an engineer & banker who worked in several companies in Sydney before he was hired by a famous private bank in Indonesia. Getting this job was a major accomplishment for him and what he always wanted. His career moved very fast. His last position before he resigned to run his Amway business full-time (1994) was AVP. He admits that sometimes he doubted his decision to build the Amway business. However, everything changed after he went to a Network 21 function. Now he has a huge business, he made his legacy but he thinks this is just a beginning. Source
When it comes to Amway Indonesia, Robert Angkasa is the ultimate success story. He is currently a Crown in Amway and participates in the Network 21 line of sponsorship.
# 16: Ron and Georgia Lee Puryear
The Puryear’s are the leaders of the World Wide Dream Builders. When I was in Amway, I was part of their organization. They went Diamond in 1976 and Founders Crown in 2004. They have more than 500 Diamonds in their downline organization. Most of those Diamonds are in Korea and are part of Leonard and Esther Kim’s organization. Sadly, Ron passed away in 2016.
# 15: Jody and Kathy Victor
This couple was second generation successes in Amway and their son is currently in the business as a Platinum. They went Crown in 1981 and have a big business throughout the world. They are the leaders of the MMP line of sponsorship and they have distributors in the US, Canada, New Zealand, and Greece.
# 14: John and Jennie Belle Crowe
This couple joined Amway in 1973 and went Diamond in 1979. They went Founder’s Crown in 2013 and are the leaders of the UR Association. For a long time they were part of Britt World Wide, but they decided to form their own Amway Motivation Organization (UR Association) in 2007.
# 13: Mark Lei and Peggy Yeh
The couple joined the business in 1983 and they have a huge organization. They are based out of Taiwan. They are Founder’s Crown Ambassador 40 FAA Points as of 2004. Their business spans China, Taiwan, Philippines and Singapore. They participate in the CRADOR line of sponsorship.
# 12: Mitch and Diedre Sala
The Sala’s started their Amway business in Australia in 1982. They went Diamond in 1990 and Founder’s Crown Ambasssador in 2006. They were the first Crowns in Amway Australia and they really put Amway on the map in Australia. They struggled with their business for the first year or two, but finally figured things out and now have a team that spans the globe.
# 11: Charlie & Elsie Marsh
Charlie and Elsie Marsh joined Amway in 1964. They were the first Triple Diamonds and Crowns in Amway. Prior to joining Amway, Charlie was a police officer in upstate New York. They have more than 1,000 Diamonds in their business, including Dexter Yager. Sadly, Charlie passed away in 2010.
# 10: Tim Foley
Thomas David “Tim” Foley (born January 22, 1948) is a former American football player.
Foley starred at Loyola Academy in Wilmette, Illinois before moving on to Purdue University, where he received All-American honors as a defensive back in 1969. He then played 11 seasons (1970–1980), all of which were with the Miami Dolphins of the National Football League. He was named to the Pro Bowl in 1979.
He was an analyst for TBS College Football as well as Miami Dolphins preseason.
Since 1981, Foley has been an Amway Independent Business Owner. He has achieved the prestigious level of Founders Crown Ambassador. Source
Tim is the leader of efinity, an Amway Motivational Organization.
# 9: Leonard and Esther Kim
Leonard and Esther Kim joined the Amway business in 1990. In 2001, they broke more than 100 new Diamonds in their organization, in just one year. They do business in Korea and participate in the World Wide Dream Builders Korea line of sponsorship.They are Founders Crown Ambassadors with 40 FAA points.
During my time with WWDB, I heard many great stories about this couple. I always wanted to meet them.
# 8: Kaoru Nakijama
Kaoru Nakajima built Amway Japan! He is a Double Crown Ambassador with 50 FAA points. He leads the Heckel organization and his team is located mostly in Japan and the United Kingdom. He joined Amway in 1982 and was the first Double Crown Ambassador in the world. He is still very active in the business.
To put things in perspective.
To qualify as a Double Crown Ambassador a qualified Platinum must have 40 legs qualify at the Silver Producer level for at least 6 months within the Amway Performance Year. Source
Think about that for a moment. That means he had FORTY solid legs in his team!
# 7: Peter and Eva Muller-Meerkatz
This couple has/had 28 Diamonds on their first level. That is amazing! They are currently FAA 50 Crown Ambassadors with Amway. They joined the business in 1976, hit Diamond in 1977 and Crown in 1978. As of 2012 their team has more than 500 Diamonds and 750,000 people in it. They are based out of Germany.
The Founders Achievement Awards (FAA) were developed to recognize and reward the worldwide business contributions of top IBOs. Since 1991, these annual discretionary cash awards have been presented to IBOs who demonstrate extraordinary business development and exhibit high ethical and business standards. Source
# 6: Bill Britt
While I was in Amway, Bill Britt was my favorite Diamond (close tie with Dave Severn). Bill and Peggy Britt had a huge team and Bill was extremely passionate about Amway, freedom, and entrepreneurship. He is the founder of Britt World Wide.
It is said that Bill Britt has more than 1.5 million distributors in his downline! That’s no small feat. He and Peggy were Founder’s Crown Ambassadors with 40 FAA points. Sadly, Bill Britt passed away in January 2013.
# 5: Jim and Nancy Dornan
Jim is the pioneer of Network Twentyone, a line of sponsorship within Amway. Jim and Nancy have an Amway business that spans the globe, in countries such as the U.S., Canada, China, Sweden, India, Turkey and much more. Jim and Nancy Dornan are Founder’s Crown Ambassadors with 55 FAA points. Sadly, Jim passed away in 2013, after a long battle with cancer.
Network Twentyone, is a training and support organization for distributors working with the Amway business. It was founded in 1990 by Jim and Nancy Dornan, distributors with Amway, originally to support their Amway network in the United States and Australia. Network Twentyone provides complete “turnkey business support solutions” for Amway Independent Business Owners from meetings and function production including education, recognition and motivation to web applications and multi-media products designed to aid you in building a profitable Amway business. Source
# 4: Max Schwarz
Max joined Amway in 1977 and rose through the ranks quickly. He hit the Crown Ambassador rank in less than five years. He is currently a Founders Crown FAA 60, making him one of the most successful distributors in the company. His downline is located in Europe, in countries such as Germany, Hungary, Austria, Italy, Russia, Poland and Czechoslovakia. He is the leader of the Schwarz Organization.
To qualify as a Crown Ambassador a qualified Platinum must have 20 legs (3 must be in market), each of which qualifies at the Silver Producer level for at least 6 months of the fiscal year or attain Diamond qualification for 6 months of the fiscal year (6 legs must be in market), and generate at least 27 FAA credits during the fiscal year. Source
# 3: Foo Howe Kean and Shu Chen
This couple is at the top ranks of Amway in many different markets. They have over 800 downline Diamonds and 30 Crown Ambassadors in their downline. Think about that for a moment! They participate in the Crador line of sponsorship and they have a large business presence in China, Malaysia, Taiwan, Indonesia, Australia, Philippines, Korea, Vietnam, and the United States. According to some reports online, they are within the top 20 earners in the ENTIRE MLM Industry.
# 2: Dexter Yager
When I think of an Amway Diamond, the first person that comes to mind is Dexter Yager. He and his wife Birdie joined Amway in 1964 and built quite perhaps the largest organization within Amway. They are the leaders and founders of the InterNET line of sponsorship.
Their business spans the globe and does business primarily in the U.S., Canada, India, Colombia, Mexico and Guatemala. Dexter is pretty much the founder of the “systems” within Amway. Currently, they are Founder’s Crown Ambassadors with 65 FAA points.
Many people outside of the Amway business, including myself, consider Dexter Yager the GODFATHER of MLM. Sadly, Dexter passed away in January 2019.
When the Dream is Big Enough, the Facts Don’t Count. ~ Dexter Yager
# 1: Barry Chi and Holly Chen
I had to put this couple as the top Amway Diamond Distributors of all time.
This couple built a dynasty in Amway. They joined the business in 1982. To the best of my knowledge, they have the biggest team on this list. They have more than 2,000 Diamonds in their organization and well over one million distributors. They were the second Double Crown Ambassadors in the world.
They are leaders of the Plum Blossom line of sponsorship. Their business spans the globe and they are Founder’s Crown Ambassadors with 77 FAA points. Their two sons are also Diamonds with Amway.
Amway Diamond Traits
I’ve studied a lot of Diamonds in Amway. I enjoy studying successful people in many different network marketing companies, to be honest with you. After all, success leaves clues. Here are some “common” trends I have noticed with the Amway Diamonds.
- Most of them have been with the company at least 20 years, if not longer.
- Most of the Diamonds took minimum five to ten years to get to the Diamond level; a few hit it quicker than that, and many took much longer than that.
- Most of the Diamonds have one to five “Diamond” legs, and several other smaller Platinum sized legs.
- Most have the Diamonds have sponsored at least 100 to 200 people personally, if not more than that.
- Most of the Diamonds on this list have their own system.
- The Diamonds are extremely committed to their business; most worked the business on a full-time basis right out the gate, even when they had a day job.
Must Read Amway Books
- The Business Handbook: A Guide to Building Your Amway Business
- The Power of a Dream by Dexter Yager
- Amway, The True Story of the Company That Transformed Millions of Lives
In summary, Amway is the biggest MLM Company in the world. It has a long and proud history. The people on this list are responsible for much of the company’s success. All of these individuals built huge organizations within Amway. Some of the distributors are still alive and some are deceased. Some are still with the company and others aren’t.
I hope you’ve enjoyed my list of the top 27 Amway Diamond Distributors of all time. Feel free to leave a comment below to share your thoughts about who you think are the most successful Amway Diamonds of all time. I look forward to hearing from you.