There are many different ways to build a successful MLM Business.
Interview 100 top earners in our great industry and you will quickly discover that they each used a different strategy to build their business. What works for one person might not work for someone else.
If you want to succeed in this great industry, you need to find a business building strategy that makes sense to you and leverages your own strengths, talents and abilities. What works for upline might not be a good fit for you.
Some of the most popular business building strategies include home parties, one-on-one meetings, YouTube videos, blogging, solo ads, cold calling, direct mail, events and social media.
In the paragraphs below I will share my top 13 different ways you could build your MLM Business. If what you are doing right now is working, don’t change things up.
On the other hand, if you what you are doing right now isn’t working, I suggest you pick ONE of these methods that makes sense to you and focus on that one method exclusively until you master it. They are listed in no particular order. Enjoy.
# 1 Home Parties/Party Plan –
Home parties and the party plan are still a very popular and effective way to grow your network marketing business.
With a home party, you simply get started by inviting five to ten friends over to your house for a launch party.
You spend about an hour sharing the business and products. You share your product story with your guests. You give a brief overview of the company and compensation plan and talk about why you joined the company.
You hand out product samples, answer questions, have friendly conversations with your guests, take orders and sign up new distributors on the spot.
Home parties work. I’ve used them myself with great success.
The party plan is used more with direct sales companies such as Tupperware, Pampered Chef, and Arbonne. With this method you can go to a friend’s house to demo some of the products and focus on making retail sales.
Just to clarify, a home party/launch party are pretty much the same thing. It focuses on presenting the business opportunity and recruiting distributors. The party plan focuses more on retailing.
# 2 Direct Mail –
I am a HUGE fan of direct mail. No, it isn’t as sexy as the internet, but it works. Everyone I know checks their mail every day and they look forward to getting the mail!
Very few people in our industry build their MLM Business through direct mail, so you won’t have much competition (if any).
You have choices with direct mail. You could do postcard marketing and send people to your website. You could sell your products through the mail. Or, you could create your own newsletter and focus your efforts on building up your subscriber base.
For example, if your company specializes in essential oils, you could create an essential oils newsletter. Your newsletter would promote your products and business for you.
You could also offer additional products and services that you make money on, such as books, training, consulting and coaching. Learn how to build your business with a newsletter.
Some people worry about the cost of direct mail. I worry about the return on investment. If you can make a positive ROI doing it, who cares what the cost is!
For someone on my mailing list I spend about $10 per year to keep them. Even if they just make one purchase during the year, I normally make back at least three times my investment. Chew on that.
# 3 One-on-One Meetings –
These meetings are where you meet someone at a local coffee shop or at their home and explain what you do in a private, quiet setting. Basically, you invite your prospect to meet with you in a one-on-one setting and you take 30 to 60 minutes to share what you have to offer. I’ve found this method to be very effective. The only downside is that it is time very time consuming.
# 4 YouTube –
Some people have leveraged YouTube to build their network marketing business.
I don’t think this is a good PRIMARY strategy to build a downline, but it’s a good way to supplement another method. I have a YouTube Channel to promote this website. People who watch the videos can contact me to learn more about what I do.
The beauty of YouTube is that the videos often rank high in the search engines, so you can get a lot of eyeballs to see your videos.
If you do your videos right, you can convert a lot of these eyeballs into customers and distributors on your team. Your key to success is to provide value. Make good quality videos with good information. Whatever you do, don’t come across as a desperate salesman!
If you’re going to do YouTube, pick a small niche and dominate that niche. Become an expert and focus all of your time on creating videos that educate others. Be the go to person in that niche. Learn how to build your business with YouTube.
# 5 Blogging –
I generate a lot of leads through this blog and my other website. Creating your own blog is a TIME CONSUMING and a LONG TERM approach to generating leads and building your MLM Business.
Don’t expect any type of results for at least a year or two using this method, if not longer. However, once your blog is established and you have a loyal following, you can get a lot of customers and distributors with your blog, all on complete auto-pilot.
# 6 Solo Ads and Email Marketing –
Solo ads and email marketing are another common way to build a network marketing business.
Basically, you buy a solo ad and send your email to someone else’s email list. You send them to a capture page and convert them into a lead. You have your own auto-responder that automatically follows up with them.
Assuming you have good sales copy in your emails, you can convert some of these folks into customers and distributors. The best part is that your auto-responder does the work for you 24/7. Regardless of what strategy you pick to build your network marketing business, you should still have an auto-responder. It is hands down my most valuable business building tool.
# 7 Events –
Events are a very SMART way to build your network marketing business. You could rent a booth at a tradeshow, a job fair, bazaar or even a flea market.
You can display your products and focus on generating leads. What’s great about events are that your prospects come to you!
You simply answer people’s questions, collect leads, and follow up with people after the event. This method can be expensive, depending upon the venue, so I suggest you start small and look for free or low cost events in your local area, to see what type of results you get. Learn more about how to build your business with events.
# 8 Facebook –
Facebook is a wonderful way to build your network marketing business, when you do it the right way. The last thing you want to do is blast all of your friends or “puke” your business opportunity and products all over your wall.
You really have a couple good options with Facebook. You could pick a niche that is relevant to your company’s product line and create your own group. For example, if your company specializes in weight loss, you could create a weight loss group, create a following and position yourself as an expert.
Provide advice without selling and attract others to you, who ask you more about what you do and what you have to offer.
Another option is to post pictures and lifestyle marketing on your personal wall. Post pictures of you at events, using the products, spending time with business partners and having fun. Pique people’s interest and get them to contact you first. Learn how to use Facebook to build your MLM Business.
# 9 Buying Leads and Cold Calling –
Buying leads and/or cold calling is a proven way of building a business, but it is not for the feint at heart! You must be mentally tough to use this method. You will get tons of rejection.
That being said, there are some big earners in our industry who have done this with great success.
The beauty of cold calling is the raw number of people you can contact on a daily basis. It’s probably the fastest way to build a business, but definitely not for everyone.
If this method appeals to you, you want to memorize a decent script and familiarize yourself with the DO NOT call list so you don’t get yourself into legal trouble. Learn more about cold calling.
# 10 Public Speaking –
For some of you, this will be the best method on this list, because it works and very few people do it.
Most people fear public speaking more than they fear their own death, so you will be one of only a few people doing this.
Basically, you pick a topic that you want to become a subject matter expert in. Subjects might include starting a business, something about your product line, health, etc.
Once you craft your speech and get some practice, reach out to local organizations in your community and offer to speak for free. Most of these organizations are looking for speakers for their events.
The beauty of this method is that you can give your speech to 20 to a few hundred people at one time and generate leads for your business. It’s a win-win. Learn more about using public speaking to grow your business.
If you are a talented speaker, you can even get paid to speak.
# 11 Attraction Marketing –
I love attraction marketing. This is when you position yourself as an expert at something. You learn everything you can about a subject and you teach it to others.
You blog, podcast, create videos, write newsletters and become an expert in a specific niche. You become the go to person in that niche and you build up a large following of people who know you, like you and trust you.
As you do this you can recommend your products and services as one of your income streams. If you want to learn more about attraction marketing you should really check out this free 10 day attraction marketing boot camp.
# 12 Podcasting –
I am fairly new to podcasting, but I love it. I’ve created about 450 episodes as of date. This is similar to a radio talk show. You pick a topic and talk about it. You can interview others or do it yourself. You can talk about a variety of issues within a specific niche. Basically, you are positioning yourself as an expert and many people will buy what you recommend. Check out some of my podcasts to learn more.
# 13 Lifestyle Marketing –
I learned about this concept from one of my mentors, Jordan Adler. This is a great approach to build a business. Anyone can do it. Basically, you live your life, do fun things, meet new people, build new friendships and introduce people to what you do as you go. This has got to be the funnest strategy on this list.
Once again, you can build your network marketing business using ANY or all of these methods. There is no right or wrong method. You have to find something that works for you that you feel comfortable doing, and then go out and take massive action. Regardless of what method you do, make sure that you add the personal touch.
What I’d like to do for a moment is keep it real with you and put things in perspective.
At the end of the day, to succeed in MLM you need to talk to people! You need to connect with minimum five to ten people per day and you need to show at least 10-20 business presentations per month for at least two years to five years BEFORE you will make it big. That is the best piece of advice I can share with you. You have to work the numbers to succeed.
This will always be a people business. People join people. People must know you, like you and trust you before they join your team. You can leverage technology to meet new people, but you will always need to add the personal touch.
That being said, there are TONS of ways to generate leads and meet people. Just remember that if you meet people online your goal is to get them offline as quickly as possible. That way you can connect with them as a person and build a relationship with them.
My final tip is to pick just ONE of these strategies and focus on nothing else for at least two years. If you try to do too many strategies at once, you won’t get very far. Focus is key!
What I Do to Build My MLM Business
Some of you might be wondering what strategies I use to build my network marketing business. I figured I’d take a moment or two and share it with you.
Blogging is my primary business building strategy. Everything revolves around my blog. I blog daily and always add new content. My target market for my blog is other network marketers and my goal is to be the No B.S. Network Marketer who tells people the truth. I educate and help others, and as a result, some of them are “attracted” to my style and want to do business with me.
In addition to my blog, I do podcasting, YouTube, direct mail, solo ads, Facebook and attraction marketing. All of these things are intertwined with my blog.
I try to publish one podcast per day. I don’t make many videos anymore, but I did for a while. I also do a lot of solo ads to promote my blog and affiliate products. I have my own Facebook Mastermind Group for network marketers. I also send postcards, flyers and newsletters through the mail. Everything I do is attraction marketing.
What are your thoughts about the different ways to build a MLM Business? How do you build your network marketing business? What are the different ways to build a MLM Business as you see it? Leave a comment below to share your thoughts. I look forward to hearing from you.