Today, I want to share some tips for calling your MLM Leads. For the purpose of this article, I’m going to assume that you are not cold calling people. Instead, I’m going to assume that you are calling leads that you generated yourself. If you want advice on cold calling people, you should read this post.
Once you’ve generated a lead, it’s very important to give them a call and talk to them. Don’t take shortcuts and try to do everything by email or on Facebook. I know that using the phone might scare you, but trust me, it will be your best friend! The phone lets you work smart. It allows you to “connect” with your lead and differentiate yourself from everyone else who is trying to do everything online.
# 1 Ask Questions
The person who asks questions is in control of the conversation! Never forget that. You want to remain in control of the conversation at all times. The only way to really do that is to be the person asking the questions. Have 10-20 questions written down that you can ask your prospect. Here are a few example questions:
- Why are you looking to start a business?
- What type of businesses have you done in the past?
- What type of business would you like to have?
- What are you naturally good at?
- Which part of our ad excited you the most – the products or the business?
- Have you ever done network marketing before?
- How much time a week do you have to work a business?
- Do you have XXX amount of money to start a business?
These are just a few questions that come to mind. Ultimately, you want to ask a few good questions so you can PRE-QUALIFY your prospect, to see if they are a good fit for your business.
# 2 Listen
This sounds like common sense, but most network marketers really mess this up. After you ask a question, be quiet and listen. Let your prospect talk. Take notes and listen to what they are saying. Don’t interrupt them or be in a rush to respond to what they say.
# 3 Pre-Qualify
As I mentioned a moment ago, you are trying to pre-qualify your prospect BEFORE you set up an appointment with them to show them the plan. You don’t want to waste your time with tire kickers and dead beats. You want to make sure the person (1) wants their own business, (2) has the desire to work, (3) is coachable, and (4) has the money to get started. There is NO reason to show a presentation to someone who isn’t pre-qualified.
# 4 Set an Appointment
The purpose of your call (other than pre-qualifying someone) is to set an appointment with them to give a complete presentation. You do not want to give them too much information or try to show them the plan right then and there. Stay in control of the conversation and set a time to give a complete presentation, only if they are pre-qualified. Don’t let the prospect take control of the conversation.
# 5 Be Nice
This should be common sense. Be nice and kind to everyone, even if they treat you like a jerk. Be a professional.
# 6 Be Confident and Have Posture
Don’t come across as desperate or needy. Be confident and have posture. Believe in yourself, the industry, your company and product line. You don’t NEED any one person. Don’t be afraid to “take it away” when needed. Remember that people are attracted to leaders who are experts and professionals. No one wants to buy or do business with someone who is needy or desperate.
# 7 Be Short and to the Point
If you are doing things right you shouldn’t be on the phone with any one prospect for much more than five to ten minutes. Any longer than that and you are talking too much. Ask a few questions, pre-qualify your prospect, set an appointment to do a complete presentation and then get the HECK off the phone!
There you have it folks. These are my top 7 tips for calling your MLM leads. Remember that the phone is your best friend. As you are generating leads online or offline, it’s very important that you pick up the phone and give them a call. Spend a little time to ask questions and pre-qualify them and set an appointment with them to see a complete presentation. Never try to explain your business in detail on the initial call! Be confident, have posture and try to have fun!
What are your thoughts? What are your best tips for calling your MLM leads? Leave a comment below to let me know what you think. I look forward to hearing from you.