Top 7 Priorities in Your MLM Business

As a network marketer, what should your priorities be?  In other words, what should you focus your time and efforts on so that you can be successful and productive in your business?  I think that most successful network marketers have similar priorities, even if they build their businesses in different ways.

Listed below, I want to share these priorities with you so you can evaluate yourself in each area and look for ways to be more effective and more efficient.

# 1 Create Volume

Your first and most important priority is to create volume in your business.  You do NOT get paid to recruit others.  Instead, you get paid to create a sales organization of distributors and customers who consume and sell the product.  You get paid to MOVE THE PRODUCTS.  You can recruit 100 or more people personally, but if no one consumes or sells the products you earn nothing!

The sooner you realize that the better.  Each month, your objective should be to find new customers AND new distributors who consume and move the products.  Everything else comes secondary to this priority.  Without volume your business will fail.  Instead of being RECRUITING focused, be “product” focused.

# 2 Train Your Team

Your next priority is to train your customers and distributors on the products and business. You want your customers to be INFORMED about the products, so they have good product knowledge and know about the different product lines.  Doing so will result in additional purchases, which creates higher volume for you.

You want to train your team on the basics of prospecting, showing the plan, following up, getting customers and how to train their team.  You don’t want to give them information overload, but you always want to focus on the basics!

You should do an initial training call with every new distributor.  You should have a training manual for your team.  You should have an email training series.  And you should provide weekly training for your team via conference call or a meeting.

# 3 Develop Leaders

The “big” money and “long term” money in this business come from developing leaders on your team.  Your goal is to invest your time and energy with the people on your team with the greatest leadership potential.  Ideally, you want to work with the people who are action oriented.

Get your team members on a daily reading program and personal development plan.  Teach them how to set goals. Plug them into your successful upline.  Teach them about leadership whenever you can.  And whatever you do, make sure you set a good example for them to follow.

# 4 Retention  

Retention is huge.  Retaining your team is just as important as building  a team.  If people are leaving the business (distributors and customers) just as quickly as they join the business you will have a revolving door in your business!

You want to stay in touch, build friendships, keep the information flow going, show people that you care about them, send out a monthly newsletter, send thank you cards and do the LITTLE things on a consistent basis.  One of the best things you can do is focus on building strong friendships with everyone on your team.

# 5 Developing Long-Term Relationships

This business is about relationships!  People might tell you otherwise, but at the end of the day this is what will solidify your business for the long-term.  This goes hand in hand with # 4 mentioned above.  Focus on building strong relationships with people on your team, especially the leaders.  Show your team that you really care about them (by your actions).  Help your team become successful.  Go the extra mile.  Treat everyone like a winner, even if they aren’t doing much to build the business.  Create a culture on your team so people feel like they are part of something greater than themselves.

# 6 Build Your list

I added this item to my list because I think it is vitally important.  From day one in your business you should start building your list.  What I’m talking about here is keep a database of EVERYONE you ever talk to about the products or business.  Add people to your list every day.

You have to remember that just because someone tells you NO today does not mean that they are a NO forever.  Your job is to build a list and communicate with your list often.  What I suggest you do is build a database and then keep in touch with EVERYONE in your database at least once every 90 days.

Make a point to call them, email them or send them something in the mail every 90 days.  You will be amazed at how many of these folks will eventually partner up with you IF you stay in touch with them.  It’s true, the money is in the list!

# 7 Develop Yourself

This is something you should be doing every day.  Your ultimate objective is to develop yourself into a leader.  Spend time and develop your potential.  Invest in your business education.  Work on constantly improving yourself and getting a little bit better each day.

Become an avid reader, find a mentor, enroll in automobile university, go to seminars, and never stop learning.  Your ultimate goal is to develop yourself into an incredible leader.  People are naturally attracted to other leaders.  Become that leader and you will never have a recruiting problem!

Final Thoughts

This business is quite simple.  People just make it complicated.  If you follow my top 7 priorities for network marketers you will be productive in your business and achieve success.  No, it won’t happen overnight.  But if you get started, take massive action, learn from your mistakes and press forward, you will be amazed at what you can accomplish within a few short years.

What are your thoughts?  What is your favorite priority on my list?  What did I forget to add that to the list that I should have added?  Leave a comment below to let me know what you think. I look forward to hearing from you.

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5 thoughts on “Top 7 Priorities in Your MLM Business

  1. Diamond Grant

    Retention is a herd thing in this industry, but the little gestures make a difference. I send out handwritten cards monthly to a different group of people thanking them for their involvement and hard work. I often reward top earners with gift cards (which also acts as a motivational tool). People are so touched by these things because they see they are valued and want to continue working with you.

    Reply
  2. Greg Boudonck

    You hit a major truth when you said the business is actually quite easy; we humans just make it difficult. Your #1 factor is #1 in my book too. Creating volume is a major key. I believe customers should be the first outlook and distributors second. I also believe building the list falls right into place with this. By building a good list, you will build volume if you utilize the list properly.

    I believe network marketing will always have its share of low retention, but there are things we can do to help keep the door from swinging too much. This goes back to training and relationships. The whole idea fits like a glove.

    Great post Chuck.

    Reply
    1. chuckholmes Post author

      Create volume and you are fine. Everything else will fall into place. Recruiting is important, but if no one buys or sells the products, no one makes money.

      Reply
      1. Greg Boudonck

        Yes, you are right. There are some network marketers who have few if no distributors under them, but they are doing quite well because they sell a lot of the products. I know a person that sells both Avon and Amway products and does not have any down line, but she is still collecting a nice profits every month.

        I also believe building the list is also of prime importance. The list is where the money is.

        Another priority all network marketers should have is developing and refining a business plan.

        Very good post Chuck!

        Reply

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