Today, I want to share some selling tips for network marketers. I should start out by telling you that network marketing is not like traditional sales. It has nothing to do with being “slick” or using hype or high pressure to get someone to buy something. It’s not your job to try and convince someone to buy something they don’t want. Instead, it’s about sharing your experience with the products, services, or business opportunity and looking for people who are looking.
When most people first hear about our industry their first question is “do I have to sell something?” Many of these folks envision having a garage full of inventory, taking orders, collecting payments, delivering products and going door-to-door! That’s what they think our industry is all about. I can’t speak for you, but if we had to do that in our business I wouldn’t be involved myself.
I should also add that most people HATE TO SELL. They fear it and want nothing to do with it. That’s one of the primary reasons that people won’t join your team. They don’t see themselves as a sales person, so they turn down the opportunity.
What I want to do in the rest of this post is share some selling tips for network marketers. Not only will this help you get better results in your network marketing business, but it will also help you explain “selling” to your prospect much better, so they are less apprehensive, and more likely to join your team.
# 1 We Sell Everyday
All of us sell every single day, whether we realize it or not. No, we might not do traditional selling like most people think of. We might not sell a physical product or service. But, we have to sell our ideas to our boss, spouse and kids. We try to get others to see our viewpoint. We try to win others to our way of thinking. The fact of the matter is everyone is a salesperson, whether they realize it or not.
If you lead people, you are in selling. If you are a parent or spouse, you are in selling. If you have a job, you are in selling. If you convinced someone to marry you, you are involved in selling. If you recommend a product, service or business that you use or enjoy to someone else you are in selling.
The only difference between people inside and those outside of network marketing is that network marketers get PAID to recommend things to others. Everyone else is doing it free of charge.
# 2 Sharing vs. Selling
There is a huge difference between sharing and selling. Selling is when you try to convince someone to buy something they don’t want or need. Sharing, on the other hand, is when you share your personal story of how the products, services or business have helped you. Sharing is natural for most people. We do it every day. Most people have no problem recommending a product or service if they’ve used it with great success. That’s all network marketing really is.
# 3 Don’t Take Things Personally
When someone isn’t interested in what you have to offer, don’t take it personally! Yes, that’s easier said than done, but it’s the truth. Think of yourself as a waiter or waitress offering coffee refills to everyone in a restaurant. You walk around and offer people more coffee. Some say yes and others say no. The waiter or waitress doesn’t have a nervous breakdown when people say no to a coffee refill. Instead, they just keep smiling and move on to the next person. That’s what you need to do in your own network marketing business. People aren’t saying no to you. They’re just saying no to what you offered them. At the end of the day you are looking for people who are looking!
# 4 The Numbers Never Lie
No matter what you share with someone else, not everyone will be interested in what you are offering them. If you tell 10 people about a great restaurant, not all 10 of those people will be excited and go to the restaurant. If you offered complete strangers a free $100 bill, not everyone will be interested or take you up on the offer. Some will and some won’t. That’s out of your control.
Your only job is to share your personal experience or story with others and let them decide for themselves. If you share your story with enough people you will ALWAYS find enough interested people. Selling and sharing are both a numbers game.
# 5 Think of Yourself as an Educator
One of my best tips for selling is to think of yourself as an educator, not a salesperson. That’s what I consider myself: an educator. I educate people about my products and business, just like a teacher educates their students. I simply give people the information they need to be informed. What they do with that information is totally up to them and totally out of my control.
Bonus Selling Tip
Here’s a simple bonus tip I learned from Tom Hopkins, a famous sales trainer. He talks about acting like a lamb to sell like a lion. In other words, never use pressure or hype to sell. Contain your emotions. Be kind, laid back, and nice. Treat other people well and don’t make them feel uncomfortable. I can tell you that this advice has helped me immensely. Since most people in our industry do the complete opposite, you will really stand out in the crowd.
There you have it folks. These are my top five selling tips for network marketers so they can get better results in their business and do a better job explaining the difference between selling and sharing with their prospects. What do you think about this concept? Do you think network marketing is selling? Why or why not? Leave a comment below to share your thoughts. I look forward to hearing from you.