I recently watched a great interview with Jeff Roberti, a legend in the network marketing industry. This guy has now earned more than $80 million in commissions in network marketing, all with one company. Chew on that!
What I wanted to do in this post is just share some of the golden nuggets, tips and quotes that I found in the video. Some of these are paraphrased to keep them short and on point. Each lesson is in bold and italics. I also provide my insights after each lesson.
Here is a link to the video if you want to watch it yourself.
# 1 It’s easier to get a new audience than a new presentation – Keep your presentation short and simple. Never change it or modify it. Have everyone on your team do the same presentation. Your key to success is to make the same presentation to a lot of people.
# 2 Today you’re the student, tomorrow you’re the teacher – Everyone starts out as a student. As you progress through the business you will quickly become the teacher. The best way to learn is to teach.
# 3 It’s easier to lead than it is to push – Be a leader, not a manager. You are not your team’s boss. Inspire them through your actions, rather than trying to force them to do something they don’t want to do. You can’t get to the next rank with your same team. If you want to advance, keep recruiting and find new people to work with.
# 4 It’s not what you remember; it’s what you can’t forget – You will never remember everything. Drill the important stuff into your head until it becomes second nature.
# 5 Distributors do what you do, not what you tell them – This is common sense. Lead by example at all times. Your distributors are always watching what you do, not what you say, so make sure you are setting a good example. Inspire others by your actions.
# 6 Watch the feet, not the lips – Watch people’s actions, not what they tell you they are going to do. Many folks will talk a big game, but don’t let that fool you. You can tell whether or not someone is serious based upon what they DO.
# 7 Would you follow you? – Make sure you are setting a good example for your team to follow. Would you want ten people on your team just like you? Become someone worth following. Don’t expect others to do things that you aren’t willing to do yourself.
# 8 Long term relationships equal long-term money in MLM – This might be the most important lesson on this page. The key to making the big money in our industry for many years to come is to build strong relationships with everyone on your team, especially your key leaders.
# 9 If you talk to some people you can make some money, but if you talk to a lot of people you can make a lot of money – This business is a numbers game. Work the numbers and you can’t go wrong. Your key to success boils down to the number of exposures that you make on a daily basis. The person who gets the most NOs wins.
# 10 Anything you do constantly over and over again you will get good at – Repetition is a good teacher. Do something over and over and you will eventually master the skill. Perfect practice makes perfect.
# 11 You get paid to share a story – As a network marketing distributor, you are a story teller. Tell stories whenever possible. People love a good story. Facts tell but stories sell.
# 12 If you don’t believe in the product there is no step two – Your product or service is your real business. You need a product or service you believe in and are passionate about. It’s hard to sell something you don’t believe in yourself. If the products don’t make sense, neither will the business.
# 14 Give me three to five years and you can compress a life-time of work – This really is a three to five year plan if you build your business right. You can create a solid foundation in just a few short years that pays you for a lifetime. However, you have to be persistent and do the work. Rome wasn’t built in a day. Good things take time.
# 15 Under-promise and over deliver – Don’t make the mistake of over promising and under delivering. Be realistic and focus on smaller numbers with people. For most folks, an extra few hundred dollars per month would be a game changer. Don’t hype up your prospect and make them think they will start making the big bucks right away. Don’t tell people this is easy money. If anything be conservative.
# 16 Success without fulfillment is failure – Your long-term success and happiness in this industry will come from helping others, not just from the money that you make. Help other people get what they want and you will naturally get what you want.
# 17 When you love what you do, and you add value to other people’s lives, there’s nothing more fulfilling- One of the greatest things about this profession is that you can help people change their lives for the better. The more people you help the more money you make.
# 18 The best thing about MLM is who you become in the process – Yes, the money is great. But developing your potential and becoming a better person and better leader is the real reward in this industry.
# 19 Retire in your business, not from it – When you love what you do, you will never want to stop doing it. When you love what you do you will never work a day in your life. When you enjoy the business it becomes a labor of love. Personally, I don’t see myself every stopping building my business.
# 20 The key to success is consistency + discipline + work ethic + attitude – This is a simple, but effective formula to follow in order to achieve MLM Success. Do something everyday to build your business. Have discipline. Work hard and work smart. And always keep a positive attitude.
# 21 You get paid just as much for a NO as you do a YES – Every time you get a NO you are one step closer to getting a YES. Take a few minutes and calculate how much a NO is worth to you!
# 22 What you really get paid for is sharing the story – Be a good storyteller and the money will follow. People just love a good story.
# 23 You don’t have to bat 1000% to succeed in MLM – Work the numbers and everything else will fall into place. Even if you can bat two out of ten you can build a dynasty. That means you don’t need to sponsor everyone you talk to.
# 24 People in baseball who bat just .300 will be an All Star and top earner – Never forget this simple, yet profound advice. You don’t need everyone. If you can get on base three out of ten times in baseball, you are considered the best of the best. The same holds true in network marketing.
# 25 Say less to more people – Don’t make the mistake of talking too much with your prospects. Say as little as possible to as many people as possible. Avoid giving people information overload.
# 26 You can’t say the right thing to the wrong person or the wrong thing to the right person – This advice is so true. Your job is to sift and sort through your prospects, not to sell and convince people. Just look for the willing. Turn over enough rocks and you will find your gold.
# 27 Recruiting is a process not an event – It takes multiple exposures, in most cases, to convert someone from a prospect to a customer or rep. In my business it normally takes me 7 to 20 follow ups to convert someone into a distributor. The money is in the follow up. You need a sponsoring process that you can follow.
# 28 The # 1 reason people fail in MLM is they listen to negative people – Avoid the naysayers, dream stealers, and haters at all costs. Don’t take financial advice from someone who can’t help you financially. Be careful who you listen too. You might end up just like them.
# 29 The most important word in network marketing is NEXT – When someone tells you NO, move on the to the next person. Don’t take the rejection personally. That being said, keep in contact with everyone you ever talk to and stay in touch at least once every 90 days.
# 30 Make up in #’s what you lack in skill – MLM is a numbers game. Work the numbers to your advantage. What you lack in skills you can make up for in numbers. As your skills improve you can talk to fewer people and get better results.
# 31 You are the messenger not the message – Your job is simply to deliver the message, not to be the message. Use third party tools whenever possible.
# 32 Concepts are constant; techniques vary – The concepts of success and building a successful business never change, but there are many ways to do it. Find something that works for you while sticking with the proven principles.
# 33 You are in the business of hopes, dreams and opportunity – Your job is to give people hope for a better way of life and for financial freedom. All businesses (in every industry) are started on hope.
# 34 It’s easier to give birth than it is to raise the dead – If you want more growth in your team, go build a new team. Stop trying to get more volume and more production out of your current team.
# 35 You sell results, not ingredients – Your job is to always focus on the big picture with your prospects and not overwhelm them with the details.
# 36 Lighten up and your sales will brighten up – Put a smile on your face, don’t take yourself too seriously and learn how to relax. Make the business fun!
# 37 Grow me. Serve You. – Improve yourself daily and do what you can to serve others. Be a servant leader. Focus on your personal development every single day.
# 38 If you’re not having fun, you’re not doing it right – This business should be fun. No one wants another job. Learn how to have fun in your business.
# 39 Add massive value to other people’s lives – Always try to improve everyone’s quality of life that you come in contact with. Be positive, friendly and helpful to others. And never forget that you get paid based upon the value that you bring to the marketplace.
# 40 Nothing will ignite your business more than five new frontline – Never stop personally recruiting. Always bring in at least 1-2 new people each month. If you want your group to grow faster, go out and sponsor more people personally.
# 41 The business doesn’t make sense if you’re not a product of the product – You must use and love your products if you want to successfully promote a business. It’s hard to sell something you don’t believe in or use yourself.
# 42 Products always come first. Focus on finding customers first. Find people who love and use the products and everything else will fall into place. Once you do that you can upgrade some of your happy customers into happy distributors.
# 43 90% of the people in your team will just be product users and wholesale buyers – Never forget that most of the people in your group will not be actively building a business of their own. Most of your group will be discount product buyers and retail customers. No more than five to ten percent of your team will be actively building a business.
# 44 If your product will stand without an opportunity, it’s good – You want a product that people outside of the business will buy because they see a value in it. If people are only buying a product so they can qualify for a bonus check, you need to find a new company! The products are the business!
# 45 Build toward events – Events are the fuel that will spring your business forward. Attend all events, promote events and get everyone on your team to go.
# 46 Even when you don’t have the money, invest in your business – Don’t say I will invest in my business AFTER I start making money. You have to sow before you can reap. Invest 10 to 20 percent of your bonus check back into your business every month, right from day one.
# 47 The Fastest path to mastery is to teach – If you want to learn something, teach it to others. That is the best way to get good at something. The teacher normally learns more than the students.
In summary, Jeff Roberti is quite perhaps the most successful distributor in our industry of all time. I have tremendous respect for him, even though I am have never worked with him personally.
I hope you have enjoyed these 47 Jeff Roberti Quotes and wisdom. What is your favorite quote (or lesson) from above? Leave a comment below to share your thoughts. I look forward to hearing from you.