In today’s post, I want to share my top 35 social media marketing tips.
I am a huge fan of Jay Conrad Levinson and his “Guerrilla Marketing” books.
I’ve read most of them and thoroughly enjoyed them.
I stumbled across his book “Guerrilla Social Media Marketing” while searching for books on Amazon.
I ordered it immediately, in hopes of learning new tips and strategies to grow my businesses on social media.
I thoroughly enjoyed the book.
There content is great.
It is also well organized and easy to read.
Overall, I give the book and 8 of 10 and think EVERY small business owner should read it, study it, and apply what they learn from the book in their own business.
What I want to do in the paragraphs below is share some of my favorite quotes from the book.
Each quote is in bold and italics.
After each quote I will share my own two cents.
The quotes are listed in no particular order.
# 1 A good marketing attack takes months or even years to be fully effective. Be careful about jumping from idea to idea without allowing ideas time to mature.
Rome wasn’t built in a day. Pick a strategy and stick with it.
# 2 Start associating with people who have good tech knowledge.
Surround yourself with people who have different skills than you do.
# 3 Customers will go where they are invited, but they will stay only if they are engaged consistently.
Build a community and communicate with your community regularly. Make your customers feel like they are part of something greater than themselves.
# 4 Your activities in public always have to be consistent with your brand promise.
Make sure that the stuff you post on your personal or business social media account does not damage or hurt your business’s reputation.
# 5 It will take many months, and most likely years, before a brand is well established in the minds and hearts of the marketplace.
Get started and keep going. Most things take ten times longer than you think they will to become a reality.
# 6 Guerrillas always look at the lifetime value of a customer, and they know that a business that doesn’t have a strategy to create repeat purchases is missing out on the majority of the revenue opportunities.
The real profits come from repeat business.
# 7 One of the best ways to generate goodwill within a business network is to promote those within the network before ever asking them for a lead or referral.
Partner up with other businesses and help them succeed. Form strategic alliances. This creates a win-win for everyone involved.
# 8 If people like you enough, they will find a reason to buy from you.
Remember that people like to do business with people they like, know and trust.
# 9 One of the biggest criticisms of major brands online is the lack of responsiveness to questions, comments, or customer feedback.
If you’re building your business on social media, make sure you respond to questions and comments promptly.
# 10 Reputation is our number one asset as we build our brand.
Protect your reputation like your life depends upon it.
# 11 Always take the high road and always be a peacemaker.
Avoid confrontation with your customers and prospects. Stay calm, cool and collected. Don’t let others get the best of you.
# 12 Most videos produced by guerrillas are more personal than they are professional, and that is the key to their effectiveness.
If you use video marketing to grow you business, be yourself.
# 13 Website and blogs are a guerrilla’s core branding and marketing hub.
Every business needs their own website.
# 14 Although social media marketing is a powerful force, search engines are still the top referral sources for most blogs.
# 15 The more content you put out there and the more value you add to the community, the stronger your reputation becomes.
Add at least one new piece of content every day, no matter what.
# 16 Never post a tweet, write a blog entry, or publish a video unless it truly adds value and genuinely helps your audience.
Always, and I mean always, add value for your fan base. Before you click send or hit the publish button, make sure your message adds value. If it doesn’t, don’t publish it.
# 17 One of the biggest marketing costs isn’t bad ideas, it is abandoning good ideas too soon. Mediocre marketing done consistently over time will beat inconsistent brilliant marketing every time.
Staying the course is more than half the battle.
# 18 Brand revolutions don’t occur by casually marketing to thousands of people. They happen by intensely focusing on a small specific group of customers and turning them into loyal advocates.
Focus on your niche market exclusively and turn them into loyal fans. Build a small tribe and let them help you promote your business.
# 19 If you have to work 18 hours a day to turn a profit, you’re actually broke.
Learn how to work smart.
# 20 Too many salespeople, marketers, and business owners are too focused on new business.
It’s cheaper and more profitable to keep a customer than it is to go out and find a new one.
# 21 Too many marketers spend too much time in their ivory towers and not enough time on the street where customers are.
Get out from behind your computer and go spend time with your customers and prospects. Figure out where they hang out and go there yourself.
# 22 The initial purchase is actually just the beginning of a long-term profitable relationship based upon genuinely contributing and connecting at all stages. Repeat business should be your goal.
# 23 The only way to truly scale social media efforts is to leverage other people’s networks and communities.
Find other connectors online and build a relationship with them so you can both help each other.
# 24 You don’t attract what you want; you attract what you are.
This is the law of attraction at work.
# 25 The single biggest and most avoidable marketing cost and loss is quitting.
Never quit. Keep making small adjustments and tweaks as necessary, but don’t give up.
# 26 You need a strong understanding of who your ideal clients are. Take the time to figure out who your “best” customers and prospects are and then focus on attracting those types of people.
# 27 Many people don’t want to share their true identity online.
Don’t hide behind your computer or website. Be transparent.
# 28 Time is life.
Once it’s gone, time is the only thing you can’t buy back or get more of.
# 29 The profits come into your business after the initial sale…through the follow-up that you do.
Once again, repeat business is where the real profits come from.
# 30 The guerrilla’s job is not to compete but to cooperate with other businesses. Market for them in return for their marketing for you.
Work collaboratively with other business owners.
# 31 You will have little failures before you have one big success.
You have to fail your way to success.
# 32 Momentum is hard to build and easy to lose.
Once you hit momentum, do everything you can to keep it.
# 33 Worry less about selling and more about connecting and rapport.
Build a community and provide value.
# 34 Focus on building a community and a list.
Build your own tribe and protect it like your life depends on it.
# 35 You can’t please everyone.
No matter what you say or do you can’t be all things to all people.
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About the Book
The book was published by Entrepreneur Press in 2010. It features 250 pages. The ISBN is 978-1599183831. As of June 2016 the book has 38 reviews on Amazon with an average 3.9 star rating. It comes in multiple formats and is available anywhere books are sold.
About Jay Conrad Levinson
Jay Conrad Levinson is the Godfather of Guerrilla Marketing. He is a best-selling author, consultant, trainer and respected entrepreneur.
Connect with Jay Conrad Levinson
Buy the Book
In conclusion, I really enjoyed the book “Guerrilla Social Media Marketing” by Jay Conrad Levinson.
Overall, I give it an 8 of 10 and consider it a must read for any entrepreneur in any industry.
If you haven’t read it yet, you should.
What are your thoughts?
What is your favorite quote I mentioned on this page?
Have you read the book before?
If so, leave a comment below to let us know what you think.
I look forward to hearing from you.