Today, I want to share my top 20 prospecting tips for network marketers.
These are some helpful tips I have learned mostly through trial and error during the past 14 years.
I truly believe that PROSPECTING is one of the most important skills you need to develop if you really want to build a successful network marketing business.
Let’s face it; new leads are the lifeblood of your business.
Without people to share your products and business opportunity with, you will fail.
One of the fastest and easiest ways to get more leads is prospecting.
There are MANY ways to prospect, even if your upline tells you otherwise.
You can prospect online or offline.
Both methods are effective if you do them right.
I know traditional prospecting isn’t as sexy as the internet, but face-to face prospecting is actually quite easy to do.
And it’s WICKED effective, once you master your skills.
Prospecting is simply a method for meeting new people who you will EVENTUALLY share your products and business opportunity with.
You definitely don’t have to pitch the person when you first meet them.
In fact, I don’t recommend you do that anyway.
For the purpose of this post, I want to focus on my favorite prospecting tips for network marketers.
I will discuss both online and offline prospecting tips.
That being said, here are my favorite prospecting tips in no particular order.
# 1 Have a Game Plan
Without a doubt, my best tip for prospecting is to have a game plan.
Failing to plan is planning to fail.
All business owners, regardless of their industry, need a WRITTEN marketing strategy and business plan.
Spend some time and draft up a marketing plan and daily action plan for your business.
This plan will cover you strategy, goals, target market, unique selling proposition and more!
It will give you SPECIFIC things you will do each day to meet new people.
# 2 Wear a Button
I spent a short period of time in Herbalife.
One of the marketing strategies they taught us was to “wear the button.”
Their button said something like “Lose Weight, Ask Me How.”
Even if you’re not in Herbalife, consider wearing a button.
Have a button made up at your local office supply store.
Have one made that says “Work in Your Pajamas” or “Fire Your Boss” or “Start Your Own Business for Just $20” or something similar.
People will see you wearing this and be curious.
Some of these folks will initiate a conversation with you.
It’s a great ice breaker.
Best of all, you can get a button made for a few dollars.
# 3 Say Hello to 50 People a Day
Make it a goal to say hello to 50 people a day.
Just smile and say hello.
If you aren’t used to talking to people, this is a great way to build up your confidence and people skills.
Some people will say hello back, and even initiate a conversation with you.
The more people you say hello to, the more conversations you will have and the more prospects you will find.
If you did this with fifty people per day, you could easily turn that into five good prospecting conversations.
Plus, you’ll make some new friends.
# 4 Get Good at Collecting Business Cards
Collecting business cards is ten times more effective than handing out business cards.
Never forget that.
When you talk to people, try to get their business card or contact information.
Let them know you would like to stay in touch and learn more about what they do.
Most people will gladly give you their business card, especially if they are business minded.
Here’s the funny thing.
When you give away business cards, nothing happens.
People don’t call you.
But when you collect business cards you are in control.
You can follow up with your prospect whenever you want to.
# 5 Ask People Questions
Get good at asking questions and listening.
When you ask questions you are in control of the conversation.
Ask people where they are from, what they do for a living, if they are keeping their options open, etc.
This gets the other person talking about themselves and you can learn a lot about the other person, and see if they are a good fit for your business or products.
When you are a good listener you are welcome everywhere you go.
The best recruiters are the best listeners, not the best talkers.
# 6 Take Different Routes to Work
Change up your daily routine.
Take different routes to work every day.
When you run errands, stop at different places.
This will put you in front of more people.
You will also meet new people.
# 7 Get Out of Your Office at Lunch
If you have a day job or work from home already, get out of the office every day for lunch.
Go to a nice little bistro, grill or restaurant where you can socialize with other people.
If you don’t want to spend the money take your bagged lunch with you and go to the park to eat.
You can also visit the library or any other public setting.
# 8 Never Mention Your Business Opportunity On the Initial Conversation
Don’t talk business right away.
Focus on making a friend first.
Get to know the person and make a favorable first impression.
You can call them about the business at a future date, when the timing is right.
# 9 Have Posture
Posture is very important.
Walk with confidence.
Keep your shoulders raised.
Look people in the eye when you talk to them.
Develop a good handshake.
Don’t look needy, wimpy or desperate.
People are attracted to confident, positive minded people.
# 10 Look for Sharp People
Try to keep an eye out for sharp people.
This could include people who are dressed nice and people who are friendly.
Talk to realtors, business people, sales people, etc.
These are great prospects.
Look for others who are happy, confident and success minded.
Rub elbows and look for the sharpest people you can find.
# 11 Try to Focus on People in Your Target Market
If your company sells gourmet coffee, hang out in some coffee shops.
This is a great place to be around people in your target market.
If you sell weight loss products, spend a lot of time at the gym.
The bottom line is to spend time where people in your target market are “most likely” to hang out.
# 12 Never Just Go Prospecting
Whatever you do, don’t intentionally go prospecting.
Instead, incorporate prospecting into your daily life!
Most people come in contact with at least 100 people a day, even though they might not realize it right now.
Make prospecting part of your daily life.
Incorporate it into everything you already do.
If you intentionally go out prospecting you will stress yourself out.
Trust me, I’ve been there and done that.
# 13 Have a Good Business Card
Have a nice business card made up that is fairly generic.
It doesn’t even need to say your company name on it.
Include a picture of yourself and your contact information.
Pay to have nice, professional looking business cards.
For example, if your company sells weight loss products, put “wellness coach” on your business cards.
Or, make your business card have a simple headline, a few bullet points and a call to action.
Make your business card look like a sizzle card.
# 14 Don’t Talk More Than 2-3 Minutes
When you are talking to someone, don’t spend more than 2-3 minutes with them.
Keep the conversation brief.
Stay on point.
Stay in control by asking questions.
The last thing you want to do is bore or over-talk your prospect or give them too much information.
# 15 Be In a Hurry
Always be in a hurry.
Let your prospect know you have somewhere to be.
Once again, this keeps you in control of the conversation, and lets you end the conversation before you say too much.
# 16 Talk to Both Men and Women
Whether you are man or woman, don’t be scared to talk to the opposite sex.
Approach everyone you think is part of your target market, is sharp, or might be interested in what you do.
You never know where you will find your next leader.
# 17 Wear Apparel
Consider buying some nice polo shirts with your company’s name and logo on it.
That’s what I did.
I even had my name stitched in, so when I am out and about people will know my name and what I do.
I’m like a walking billboard and I strike up a lot of conversations because of my shirts.
# 18 Dress Nice
Dress to impress.
Don’t go out in your sweatpants or pajamas and expect people to take you very seriously (about business anyway).
You don’t have to wear a suit and tie, but make sure you are well groomed, neat and clean.
People will judge you by the way you look, so make sure you make a good first impression.
# 19 Don’t Pre-Judge People
You never really know who you are talking too, or how bad they want to change their life for the better.
Talk to everyone.
Give everyone a chance to qualify (or disqualify) themselves.
# 20 Attend Networking Groups
This is another great prospecting tip.
Attend some networking events in your local area.
Get to know some other entrepreneurs and find out what they bring to the table.
This lets you meet 50 to 100 people at one time.
Visit meetups.com and see what networking groups are available in your local area.
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MOST IMPORTANT TAKEAWAY
If I could just share one tip with you for successful prospecting, it’s this:
DO NOT try to explain your business to people when you first meet them.
The purpose of meeting someone is to pre-qualify them.
The reason you pre-qualify someone is to set an appointment.
The purpose of setting an appointment is to do a presentation.
The purpose of doing a presentation is to make a sale.
Do these steps in order.
Do NOT try to explain what you do when you first meet someone.
If you do, you will scare them off.
In summary, these are my top 20 prospecting tips for network marketers.
Whatever you do, spend some time and learn how to prospect.
This one skill can make you very wealthy in network marketing.
There are tons of courses, books and training events on prospecting, so if it’s something you aren’t naturally good at, there are things you can do to improve.
What are your thoughts?
What are your best prospecting tips for network marketers?
Leave a comment below to let me know what you think.
I look forward to hearing from you.