Top 20 Prospecting Tips for Network Marketers

Today, I want to share my top 20 prospecting tips for network marketers.  

These are some helpful tips I have learned mostly through trial and error during the past 14 years.

I truly believe that PROSPECTING is one of the most important skills you need to develop if you really want to build a successful network marketing business.

Let’s face it; new leads are the lifeblood of your business.

Without people to share your products and business opportunity with, you will fail.

One of the fastest and easiest ways to get more leads is prospecting.

There are MANY ways to prospect, even if your upline tells you otherwise.

You can prospect online or offline.

Both methods are effective if you do them right.

I know traditional prospecting isn’t as sexy as the internet, but face-to face prospecting is actually quite easy to do.

And it’s WICKED effective, once you master your skills.

Prospecting is simply a method for meeting new people who you will EVENTUALLY share your products and business opportunity with.

You definitely don’t have to pitch the person when you first meet them.

In fact, I don’t recommend you do that anyway.

For the purpose of this post, I want to focus on my favorite prospecting tips for network marketers.

I will discuss both online and offline prospecting tips.

That being said, here are my favorite prospecting tips in no particular order.

# 1 Have a Game Plan

Without a doubt, my best tip for prospecting is to have a game plan.

Failing to plan is planning to fail.

All business owners, regardless of their industry, need a WRITTEN marketing strategy and business plan.

Spend some time and draft up a marketing plan and daily action plan for your business.

This plan will cover you strategy, goals, target market, unique selling proposition and more!

It will give you SPECIFIC things you will do each day to meet new people.

prospecting tip# 2 Wear a Button

I spent a short period of time in Herbalife.

One of the marketing strategies they taught us was to “wear the button.”

Their button said something like “Lose Weight, Ask Me How.”

Even if you’re not in Herbalife, consider wearing a button.

Have a button made up at your local office supply store.

Have one made that says “Work in Your Pajamas” or “Fire Your Boss” or “Start Your Own Business for Just $20” or something similar.

People will see you wearing this and be curious.

Some of these folks will initiate a conversation with you.

It’s a great ice breaker.

Best of all, you can get a button made for a few dollars.

# 3 Say Hello to 50 People a Day

Make it a goal to say hello to 50 people a day.

Nothing fancy.

Just smile and say hello.

If you aren’t used to talking to people, this is a great way to build up your confidence and people skills.

Some people will say hello back, and even initiate a conversation with you.

The more people you say hello to, the more conversations you will have and the more prospects you will find.

If you did this with fifty people per day, you could easily turn that into five good prospecting conversations.

Plus, you’ll make some new friends.

# 4 Get Good at Collecting Business Cards

Collecting business cards is ten times more effective than handing out business cards.

Never forget that.

When you talk to people, try to get their business card or contact information.

Let them know you would like to stay in touch and learn more about what they do.

Most people will gladly give you their business card, especially if they are business minded.

Here’s the funny thing.

When you give away business cards, nothing happens.

People don’t call you.

But when you collect business cards you are in control.

You can follow up with your prospect whenever you want to.

how many prospects per day meme# 5 Ask People Questions

Get good at asking questions and listening.

When you ask questions you are in control of the conversation.

Ask people where they are from, what they do for a living, if they are keeping their options open, etc.

This gets the other person talking about themselves and you can learn a lot about the other person, and see if they are a good fit for your business or products.

When you are a good listener you are welcome everywhere you go.

The best recruiters are the best listeners, not the best talkers.

# 6 Take Different Routes to Work

Change up your daily routine.

Take different routes to work every day.

When you run errands, stop at different places.

This will put you in front of more people.

You will also meet new people.

# 7 Get Out of Your Office at Lunch

If you have a day job or work from home already, get out of the office every day for lunch.

Go to a nice little bistro, grill or restaurant where you can socialize with other people.

If you don’t want to spend the money take your bagged lunch with you and go to the park to eat.

You can also visit the library or any other public setting.

# 8 Never Mention Your Business Opportunity On the Initial Conversation

Don’t talk business right away.

Focus on making a friend first.

Get to know the person and make a favorable first impression.

You can call them about the business at a future date, when the timing is right.

# 9 Have Posture

Posture is very important.

Walk with confidence.

Keep your shoulders raised.

Walk straight.

Look people in the eye when you talk to them.

Develop a good handshake.

Don’t look needy, wimpy or desperate.

Smile.

People are attracted to confident, positive minded people.

# 10 Look for Sharp People

Try to keep an eye out for sharp people.

This could include people who are dressed nice and people who are friendly.

Talk to realtors, business people, sales people, etc.

These are great prospects.

Look for others who are happy, confident and success minded.

Rub elbows and look for the sharpest people you can find.

# 11 Try to Focus on People in Your Target Market

If your company sells gourmet coffee, hang out in some coffee shops.

This is a great place to be around people in your target market.

If you sell weight loss products, spend a lot of time at the gym.

The bottom line is to spend time where people in your target market are “most likely” to hang out.

best mlm prospects meme# 12 Never Just Go Prospecting

Whatever you do, don’t intentionally go prospecting.

Instead, incorporate prospecting into your daily life!

Most people come in contact with at least 100 people a day, even though they might not realize it right now.

Make prospecting part of your daily life.

Incorporate it into everything you already do.

If you intentionally go out prospecting you will stress yourself out.

Trust me, I’ve been there and done that.

# 13 Have a Good Business Card

Have a nice business card made up that is fairly generic.

It doesn’t even need to say your company name on it.

Include a picture of yourself and your contact information.

Pay to have nice, professional looking business cards.

For example, if your company sells weight loss products, put “wellness coach” on your business cards.

Or, make your business card have a simple headline, a few bullet points and a call to action.

Make your business card look like a sizzle card.

# 14 Don’t Talk More Than 2-3 Minutes

When you are talking to someone, don’t spend more than 2-3 minutes with them.

Keep the conversation brief.

Stay on point.

Stay in control by asking questions.

The last thing you want to do is bore or over-talk your prospect or give them too much information.

# 15 Be In a Hurry

Always be in a hurry.

Let your prospect know you have somewhere to be.

Once again, this keeps you in control of the conversation, and lets you end the conversation before you say too much.

# 16 Talk to Both Men and Women

Whether you are man or woman, don’t be scared to talk to the opposite sex.

Approach everyone you think is part of your target market, is sharp, or might be interested in what you do.

You never know where you will find your next leader.

# 17 Wear Apparel

Consider buying some nice polo shirts with your company’s name and logo on it.

That’s what I did.

I even had my name stitched in, so when I am out and about people will know my name and what I do.

I’m like a walking billboard and I strike up a lot of conversations because of my shirts.

# 18 Dress Nice

Dress to impress.

Don’t go out in your sweatpants or pajamas and expect people to take you very seriously (about business anyway).

You don’t have to wear a suit and tie, but make sure you are well groomed, neat and clean.

People will judge you by the way you look, so make sure you make a good first impression.

prospect for life meme# 19 Don’t Pre-Judge People

Don’t pre-judge your prospect.

You never really know who you are talking too, or how bad they want to change their life for the better.

Talk to everyone.

Give everyone a chance to qualify (or disqualify)  themselves.

# 20 Attend Networking Groups

This is another great prospecting tip.

Attend some networking events in your local area.

Get to know some other entrepreneurs and find out what they bring to the table.

This lets you meet 50 to 100 people at one time.

Visit meetups.com and see what networking groups are available in your local area.

Other Posts You Might Enjoy

  1. Results of Sponsoring 100 People
  2. How to Build Your Business Offline
  3. Sample MLM Classified Ads
  4. Learn More About Me
  5. Check Out My Favorite Business Tools

MOST IMPORTANT TAKEAWAY

If I could just share one tip with you for successful prospecting, it’s this:

DO NOT try to explain your business to people when you first meet them.

The purpose of meeting someone is to pre-qualify them.

The reason you pre-qualify someone is to set an appointment.

The purpose of setting an appointment is to do a presentation.

The purpose of doing a presentation is to make a sale.

Do these steps in order.

Do NOT try to explain what you do when you first meet someone.

If you do, you will scare them off.

Final Thoughts

In summary, these are my top 20 prospecting tips for network marketers.

Whatever you do, spend some time and learn how to prospect.

This one skill can make you very wealthy in network marketing.

There are tons of courses, books and training events on prospecting, so if it’s something you aren’t naturally good at, there are things you can do to improve.

What are your thoughts?

What are your best prospecting tips for network marketers?

Leave a comment below to let me know what you think.

I look forward to hearing from you.

Facebook Comments
Please Share Our Content If You Enjoyed It:

38 thoughts on “Top 20 Prospecting Tips for Network Marketers

  1. Pingback: Top 7 Priorities in Your MLM Business | Online MLM Community

  2. chuckholmes Post author

    What are qualified MLM Prospects? I would define them as someone actively looking to getting involved in network marketing. A qualified MLM Prospect has the desire to get started with your business opportunity immediately and has the funds to do so.

    Most network marketers spend their time pitching their business opportunity to everyone they meet. Rather than taking the time to qualify each prospect first, they think that everyone is a potential distributor. Personally, I find that quite amusing. Let me explain why.

    If you were selling high end luxury cars, would everyone you talk with be a qualified prospect? Would you try to see your high-end Porsche® to unemployed folks who didn’t have the money to purchase the car, or make the monthly payments? Of course not. If you had any common sense at all, you would qualify your prospect first, before you walked them through the selling process. That way you don’t waste your time trying to sell something to someone who (1) doesn’t want what you are selling, or (2) can’t afford it.

    Unfortunately, this seldom happens in network marketing. Most distributors just start “pitching their business opportunity” to everyone they know, hoping that someone will be interested in joining their business opportunity. Is that how you build your business?

    There is a better way. Before you even start to market and grow your business, you should spend some time to identify your ideal customer. These are people who are qualified MLM prospects. In most cases, you will have “ideal customers” and “ideal distributors.” If I were you, I would focus on the ideal customers first. Let me give you an example.

    Let’s suppose you sell coffee. You are teamed up with one of the leading coffee MLM companies. Your product is high end coffee that sells for $40 per pound. Would you try to sell your coffee products to someone who doesn’t drink coffee? Or, would you try to sell your products to someone who only buys the cheapest coffee available? You shouldn’t. If you are smart, you realize that your ideal customer is someone who loves coffee and doesn’t make their purchasing decision based off the cheapest price. That is your ideal customer.

    Once you find good customers, your key to success is to provide great customer service. By doing so, some of your happy customers will become distributors in your organization.

    On the other hand, if you are looking for distributors, your best qualified MLM Prospects are people already involved in network marketing. These are people who believe in the industry and don’t need to be convinced about the benefits of network marketing. You should also keep your eye open for sales professionals, self-employed folks, and self-motivated people looking to better their lives.

    Personally, I think it’s much better to talk with 10 qualified MLM Prospects than it is to pitch your business opportunity to 100 non-qualified MLM prospects. By doing so, you will get better results with your business opportunity.

    Reply
    1. Greg Boudonck

      Amen to that Chuck! In many cases, this is what gives MLM a bad name. many just “puke” the opportunity on everyone they meet and it gives all network marketers a bad reputation. If people would do more qualifying, and listen to what the person isn’t saying, they would be better able to provide what the prospect needs. If a person is unemployed and having a hard time feeding their family, would they want to sign up as a distributor for weight loss products? It just comes down to using some common sense and conversing with people instead of “pitching” them.

      Reply
  3. chuckholmes Post author

    What are the secrets to MLM Online Prospecting? In the paragraphs below, I’m going to share my top four favorite MLM Online Prospecting Secrets. These are the most important things you can do to find prospects to share your business opportunity with.

    1. Visit MLM Forums: In case you don’t already know this, your target market is other network marketers. In order to meet other network marketers, you can get active in blog comments and online forums. You can answer questions, provide helpful advice and meet other networkers.

    2. Start Your Own Blog: If you are serious about your business opportunity, you need your own blog. By having your own blog, you establish yourself as a leader and attract other people into your business. Additionally, your blog is your hub of operations.

    3. Use a Capture Page: Another MLM Online Prospecting Secret is to have a capture page. A capture page is a one page website designed to generate leads. You could drive traffic to your website in a variety of different ways. As you generate leads, follow up with them by answering their questions and providing value.

    4. Promote Something Other Than Your Business Opportunity: This is my # 1 MLM Online Prospecting Secret. If you want to make money in MLM, do yourself a favor and promote something other than your business opportunity. For example, promote a generic training course, eBook or affiliate product that puts cash in your pocket today. And offer your business opportunity on the back-end. That way, you have a way to offset your advertising costs while you generate an endless flow of leads for your business.

    In conclusion, MLM Online Prospecting is easy if you know what you are doing. The best thing to do is to look at what everyone else is doing and do the complete opposite. That way you can stand above the crowd and separate yourself from the competition. By following the advice in the four steps listed above, you will achieve better results in your business.

    Reply
    1. Greg Boudonck

      Great tips Chuck! It is quite inexpensive to start your own blog and I often wonder why many network marketers don’t do it. For that matter, if finances are in terrible shape, a person can start off with a free blog through WordPress or Blogger to “get their feet wet.” It is a perfect way to establish yourself as an authority in the network marketing niche you are in. Just start by writing educational articles on the topics relating to the business you have chose in MLM.

      Reply
      1. chuckholmes Post author

        Blogging is good but it is a long term project. You have to be willing to invest at least 2-3 years before you can expect ANY type of return on investment. And that is assuming you blog every day.

        Reply
  4. chuckholmes Post author

    What are the best offline MLM Prospecting Tools? If you building your network marketing business the traditional way, by working your warm market, there are plenty of business tools to help you achieve success. Listed below, I share my favorite three offline MLM Prospecting Tools.

    1. Business Cards: If you are serious about your business, you need a business card. Your business card should be done professionally, not something you make on your home printer. I say that because first impressions make a lasting difference. If you have a cheap looking business card, most prospects won’t take you seriously. Also, you have the option between having a business card with your company’s name and information on it, or a generic business card with your name and contact information. Either of these options work well, as long as it looks professional.

    2. CDs: Handing out CDs can be beneficial, but can be quite expensive. If you purchase 10-20 prospecting CDs from your MLM Company, you can hand them out to prospects. But don’t just give them to people. First, you need to get the prospect’s contact information. If they won’t give you their contact information, don’t give them a CD. And if you do give them a CD, only do so after you “qualify” them as a prospect first. And make sure you give them a deadline of when you need the CD back.

    3. Fliers: Fliers can be a great way to expand your business. However, please keep in mind that I’m not talking about just giving out thousands of fliers, or leaving them on people’s car windshields. That is another form of spamming people, and it’s quite ineffective. It’s much better to actually talk with your prospect first, and find out if there is an interest in your products or service, before you give them a flier. Although you will hand out fewer fliers, you will get better results.

    In conclusion, these are three of my favorite offline MLM prospecting tools. They’ve worked for me in the past and I know they can have the same results for you. While tools are beneficial, nothing beats talking to prospects face-to-face. The purpose of your prospecting tools is to help build your relationship with prospects and strike up an interest for them to get in contact with you.

    Reply
    1. Greg Boudonck

      As I have watched and listened to your CDs, I know this is a great way. A person can purchase blank CDs at low cost and when you give these to people, they feel as if you are handing them a $20 bill. It really doesn’t take much time or energy to “burn” a quality CD explaining something educational about your network marketing niche. The majority of laptops sold are able to burn CDs. It is not much different than making a video.

      Reply
  5. chuckholmes Post author

    What are best online MLM Prospecting Tools? In my opinion, the best online MLM Prospecting Tools are capture pages, blogs, and auto-responders. I’ll cover more in detail below.

    1. Capture Page: One of my favorite ways to meet prospects and generate leads online is to use a capture page. A capture page is a one-page website designed to convert your visitors into leads. Normally, there is an opt-in box for the person to provide their name, email and contact information in exchange for something free. Most professional internet marketers use capture pages to generate leads. Typically, a 5-12% response rate is considered average. Your goal is simply to send a large amount of traffic to your capture page and let the numbers work themselves out.

    2. Blogs: MLM Blogs and MLM Websites are great MLM Prospecting Tools. When you have your own blog or website, you establish yourself as a leader. When people find your blog or website, some will read your articles and watch your videos. A portion of these visitors will come back to your blog from time to time and some will even subscribe to your newsletter, ezine or training emails. When this happens, they become a lead. If you provide lots of great information on your blog or website, you will generate plenty of leads for your business.

    3. Auto-Responders: Auto-Responders are my favorite online MLM Prospecting Tool. What I like best about auto-responders is they allow you to keep in touch with your leads automatically. All you have to do is create some pre-written emails. Once a lead provides their contact information, the emails are automatically sent to them at a frequency you determine. This allows you to recommend different affiliate products, provide helpful training tips and build a relationship with your lead list over time.

    If you are serious about building a large MLM Business online, you need to use tools. That way you can work smart and be effective. If you are just starting out, I’d recommend you sit down with your mentor and develop a game-plan, before you go out and purchase a bunch of business tools.

    Reply
    1. Greg Boudonck

      I think the best advice in this whole comment is the last paragraph. I found myself purchasing many unneeded items in the past just because I read that I needed them. Many of these items can be gotten for free, or at a very low cost. I use Mailchimp to send out newsletters and the program I use is free. I may upgrade to the premium version in time, but when you are just starting, using free trials is sometimes a great option. I do need to get set up with an auto-responder. I just have to find the most cost effective resource to do so.

      Reply
      1. chuckholmes Post author

        Using free resources is a good idea when you are just getting started. I do believe that a good auto-responder is vital in any type of business though.

        Reply
  6. chuckholmes Post author

    Many distributors are looking for effective ways to close their MLM prospects, after they give a business presentation. They’re looking for a catch or persuasive phrase they can use to convince people to join their business opportunity. Personally, I’ve never thought that you should try to sell or convince someone on your opportunity. Instead, you want people to join on their own free will. Besides, if you pressure someone to join your opportunity, they might join, but they will probably quit within a month or two. And what good is that?

    I’ve found that the top earners sift and sort through people. They don’t try to pressure, sell or convince anyone. They present the opportunity to people. If the people want to join, they sign them up. If the person doesn’t want to join, they try to get them as a customer and/or get a referral from that person. And if they use a close, the best example I can give you is “What do you think?”

    After you give the presentation, ask the person “what do you think?” After you ask that question, shut up. Sit there and don’t say a word. Wait for the person to respond. If they are excited and want to join, sign them up. If they don’t want anything to do with your opportunity, try to get them as a customer and/or get a referral.

    And always keep the door open. Just because they tell you “NO” today doesn’t mean they won’t join your team a few years from now. So, write down their contact information and add it to your database. Ask the person if you can contact them again in 6-12 months. If possible, take the time to write them a thank you card, too. Always be a professional. Never be mad because they don’t join your team.

    I’ve always believed that people have the right to their own opinion. And just because they don’t believe in your opportunity like you do, doesn’t mean you should harass them, make them feel bad, or give them a hard time. That’s one of the reasons our industry gets such as bad reputation, because so many distributors are unprofessional with their prospects.

    In conclusion, if you’re trying to find out how to close your MLM prospect, just show them your presentation and then ask them “what do you think?” Make sure that you be quiet after you ask them that question and wait for them to answer. If they want to join, sign them up. If not, be professional, send them a written thank you card for their time, and go talk to your next prospect. I hope that helps.

    Reply
    1. Greg Boudonck

      This is a problem I had, and I believe many people have when they are in the “close” of a presentation…Shutting up. I think that we feel we need to keep trying to sell the person. This is a big turnoff to most people, and they feel they are getting scammed. When we shut up, it shows that we are confident in everything we just explained.

      I also love the fact that you said to not look down on them just because they said no. No is not usually forever, and I have had some cases where it was how I treated them that had the person call me back the next day and said they changed their mind….they would like to try it out.

      Reply
  7. chuckholmes Post author

    What should you say to your MLM prospects to arouse their curiosity and see if they are interested in what you have to offer? Personally, I think the first thing you should do is be friendly with people. Initiate conversations, stick out your hand and say hello. Once you do that, strike up some small talk. Ask a few questions about the weather, where they are from and so forth. Once you get the conversation going, ask the person what they do for a living.

    People love to talk about themselves. It’s just human nature. Let them tell you what they do for a living. Be a good listener. Eventually, most people will ask you what you do for a living after they finish talking. This is where you need to shine. You need a simple 1-2 sentence phrase or punch line you can use. Here are a few examples:

    • “I am a lifestyle coach. I show people how to own their life, and have more time and money to do what they want.”

    • “I teach people how to create an extra income stream without giving up their job.”

    • “I show people how to lose weight and improve their health, and get paid to do it.”

    • “I teach people how to get paid for recommending products and services to their friends.”

    These are just a few examples of things you can say.

    Once you finish saying this, you are simply looking for a reaction. You aren’t trying to sell them anything. Don’t mention anything about your company either. If they start asking questions, tell them you have to go, but get their contact information before you leave. Tell them that you will call them in a day or two to schedule a time to sit down with them and explain how you can help them.

    Remember, your job is to sift and sort through people, not try and sell everyone. This is the posture that the top earners have. They are looking for people who are looking for something better. They aren’t out trying to pressure, sell or convince people that their opportunity is the best thing since sliced bread.

    I really hope you remember this simple advice. The advice mentioned above is what you should say to your MLM Prospects. It you follow this advice, and talk to at least 5-10 people each day, you will never run out of prospects. You will have an endless flow of prospects to share your products and business opportunity with. I hope that helps.

    Reply
    1. Greg Boudonck

      As you said, you watch for people’s reactions. Most people will ask for you to tell them more. Some people will roll their eyes and try hard to escape the conversation. With the people that do that, it is usually best just to let them go. They are expecting you to chase them and when you don’t they will wonder why you are not like the other 50 network marketers before you. They will then probably try to find out why you are different. They will usually do that by asking other people they know that know you. This is why you want to “shine” with everyone.

      Reply
      1. chuckholmes Post author

        I ask questions and see if the prospect expresses and interest. If they change the subject, I drop it and move on. I don’t try to convince anyone of anything.

        Reply
  8. chuckholmes Post author

    What are the best three qualities to look for in a good MLM Prospect? If I had to whittle it down to three things, I would say (1) desire, (2) open mind, and (3) time. I will elaborate on these three factors in the paragraphs below. Let’s get started.

    1. Desire: Many distributors confuse need with want. They believe that if they show their business opportunity to people who need it, those people will join. Nothing can be further from the truth. In this business, you will quickly find that most people who need things are not willing to go out and do what they need to do, in order to get those things. In other words, they are lazy and want something for nothing. On the other hand, your best MLM Prospects are people with a strong, burning desire for a better life. These are people who are willing to work hard to have a better life. In many cases, these are people who are already successful in what they do for a living.

    2. Open Mind: Most people are very close minded. You would be absolutely amazed at how many people are not willing to explore new money making ideas. Even if they are broke and unhappy, and know what they are currently doing doesn’t work, they won’t look at anything else. I’ve always found this humorous. However, when you meet successful people (especially rich people) you will quickly discover that they are always open minded about new money making ideas. They are willing to listen to what you have to say. Even if they don’t join your opportunity, they will sit down with you and listen. This is the type of prospect you are looking for.

    3. Time: An ideal MLM Prospect is someone who is willing to set aside 5-10 hours per week to grow their business. They’re willing to give up Monday Night Football, bowling league, or watching television to take charge of their financial future. Someone who isn’t willing to do this is not your ideal prospect. When you are talking with prospects, ask them if they would be willing to set aside 5-10 hours per week to grow their business. If they tell you “No” I would recommend you simply get them as a customer and/or move on to your next prospect. Always remember that busy people get things done.

    In summary, these are the three most important qualities of a good MLM Prospect. Notice I didn’t say “has the money.” I’ve found that if someone meets the three criteria above, even if they are broke, will find a way to join your business. Lack of money will never stop someone with an open mind and a strong burning desire to become successful. Whenever you meet with a prospect you want to ask a variety of questions so you can get the answers to these three things. That way you will know if your prospect is a qualified prospect, or if they are someone who will simply waste your time. I hope that helps.

    Reply
    1. Greg Boudonck

      I am in total agreement with you here Chuck, the only thing that I would change is the order. In my opinion, having an open mind is first on the list. If a person has a closed mind, it really doesn’t matter how much desire or time they have, if their mind is closed, only a negative atmosphere will surround it.

      I think desire can be like a roller coaster for some people. One day they may have a lot of desire, and the next day it may be dismal.

      I also do agree that they don’t need money, but I think some of the worst prospects are ones who are so down on their luck, they do not know where their next meal will come from. Just my opinion.

      Reply
  9. chuckholmes Post author

    How do you introduce your MLM Business to potential prospects? This is a great question that you should think about. Most distributors try to “pitch” everyone they meet. This normally leads to frustration and poor results. Rather than pitching people right away, I think it’s a much wiser idea to “qualify” your prospect before you ever mention your business opportunity or products. Here’s what I mean.

    If you are talking to a stranger, the first thing you need to do is ask them what they do for a living. You want them to start talking about themselves. After a few minutes, they will reciprocate the question and ask you what you do. At this point, you need a simple “elevator speech” such as any of the following:

    1. “I teach people how to own their own life and be their own boss.”

    2. “I teach people how to lose weight, improve their health, and get paid to do it.”

    3. “I help people start their own part-time business without quitting their day job.”

    4. “I teach people how to create multiple streams of income so they can improve their lifestyle.”

    The purpose of your “elevator speech” is to generate a response from your prospect. If they start asking you questions to learn more about what you do, they are a good prospect. If they are a good prospect, get their business card or contact information so you can set an appointment with them. Don’t make the mistake of pitching your business opportunity right away. Instead, focus on setting an appointment to show them your complete business presentation.

    On the other hand, if your prospect isn’t interested by what you said, they are not a good prospect. It’s really that simple. At this point, you could end the conversation and go look for someone else to talk to.

    Remember, the purpose of talking with people is to find interested people, not try to sell them on what you have to offer. Your job is to sift and sort through your prospects, so you can find interested prospects to set an appointment with.

    I truly believe this is million dollar advice. And it’s exactly what the most successful distributors do. I spent the first few years in this industry trying to sell and convince everyone why my opportunity was so good. It would have been much more effective to find qualified prospects, set an appointment with them, and then share my business opportunity, rather than trying to pitch them right away. I hope that helps.

    Reply
  10. chuckholmes Post author

    What does the term MLM Alert refer too? I define it as the process of having your “guards up” when you are approached by someone about a business opportunity. Every day, thousands of people are approached and prospected for new money making ideas. In most cases, the person contacting them is a friend or family member who recently joined a business opportunity. That person is new and excited and is trying to recruit people into their business.

    The conversation usually goes something like this. “How are you doing, Jim? I’m calling because I just got involved with a ground floor opportunity. I think it’s the best things since sliced bread and I’m going to get rich. By the way, are you looking to create an extra income stream?” At this point, the person normally starts explaining why their opportunity is the best thing in the world. And if you’ve tried this prospecting method yourself, you know it doesn’t work very well.

    Most people have received at least 2-3 calls like this during their adult life. And sometimes the call is from the same person, after they switch from one company to a new company. In my opinion, there is good cause to have a MLM Alert. After all, most people don’t want to be sold a business opportunity (or anything else). In fact, most people don’t want their own business, of any kind.

    And if people do want to start a business, they don’t want to be sold a business opportunity. Instead, we want to buy. There is a big difference between these two ideas. If you are one of the people who are randomly pitching friends and family, without them expressing an interest first, please stop immediately. This is a very unprofessional way to build a network marketing business. Instead, there are much better options, such as paid advertising, using attraction marketing, or learning how to properly prospect.

    On average, I get 10-20 emails per day from people who visited this website and feel inspired to pitch me on what they have to offer. It does get annoying, so I know how you feel if you have been pitched before. The best approach to take in any business is to position yourself properly, so people contact you first. This is less frustrating and is a whole lot more effective than pitching strangers and family members.

    In summary, most people have a MLM Alert because they’ve been pitched on money making ideas before. Usually, it’s by the same couple people who have been involved with countless business opportunities. The best way to promote any business opportunity is to position yourself properly, so people contact you first. This is 100 times more effective than bugging friends and family. You can use marketing and paid advertising strategies to find people who are interested in your products and services. All you have to do is follow-up with them.

    Reply
    1. Greg Boudonck

      I believe a much better phone call may go something like this: “Hi Jim, How are you?” Jim says, “Not bad, how are you.” This is when I say, “Man I am feeling like a young man. I just started using these new vitamins that make me feel like I can handle jobs like I did when I was 20. You ought to give these a try Jim. I even have a couple samples I could let you try. How about we go grab a cup of coffee and I will bring them with.”

      Instead of going with the business opportunity, I lead with the product. I am offering a slight freebie and I will explain more over coffee. It just flowed better and Jim doesn’t get defensive because he is getting something for nothing, and a cup of coffee.

      Reply
        1. Greg Boudonck

          Yes, and everyone loves something for free. So positioning yourself with a free sample, free book or even a free cup of coffee will bring defenses down, and actually, in a devious sort of way, the person will feel an obligation toward you.

          It is one of the best ways I have found.

          Reply
  11. chuckholmes Post author

    If you want to build a large network marketing business, you need to learn how to qualify prospects and effectively share your business opportunity with others. These are quite perhaps the two greatest skills required for building a large MLM Downline. For the purpose of this short article, I want to give you a few helpful tips to help you do that well. Let’s get started.

    Your first step is to QUALIFY your prospect, before you ever even mention the details of your business opportunity. I’ve found that most amateur distributors simply “puke” their business opportunity on others. They meet someone and immediately start pitching their business opportunity. This is a bad idea because (1) the person never expressed interest in what you have to offer, (2) you waste a lot of time talking to people who aren’t qualified for your offer, and (3) it gives our industry a bad reputation and makes you look unprofessional.

    Instead, you need to learn how to be a professional network marketer. This means you need to ask your prospect a series of questions about your products and/or business opportunity, before you go into detail about it. Several questions include:

    • Are you keeping your options open?

    • Are you happy with your current job and income levels?

    • Have you ever worked from home before?

    • Have you ever owned a business before?

    • Are you looking for a work from home job or a work from home business?

    • Would you be willing to invest 5-10 hours per week to build a home based business?

    Once you ask a few of these questions, you will know if the person you are talking to is a qualified prospect. If they are not qualified, move on to the next person. Remember, your objective is to sift and sort through people, not sell or convince people.

    Next, you need to schedule a business presentation. Never, ever try to explain your business opportunity right away. The purpose of qualifying a prospect is to set an appointment for a complete business presentation.

    A good presentation is 15-30 minutes long. Do not be long winded or cover every detail of the compensation plan. This will simply overwhelm your prospect. You want to be short and to the point.

    During the presentation, you are “looking for a void” and filling it. You want to find out your prospect’s hot button and tailor your presentation to that. For instance, if your prospect tells you they want to make an extra $500 per month, show them how to do that. If you only talk about the big money, you will lose a lot of prospects.

    At the end of your presentation, ask your prospect “What do you think?” At this point, be quiet and listen. Once again, your job is to find people who want what you have to offer. If you spend all your time trying to convince people, you might sponsor a few more folks, but they will waste your time and quit within 1-2 months.

    I recommend giving your business presentation in person or over the phone. It’s much more personal, and you will have fewer distractions. If you are new to the business, you can conduct a three-way call with your upline distributor to help you out.

    By following the advice in this short article, you will get much better results in your MLM Business. You will find qualified prospects and you will give more presentations and sponsor more distributors. I wish you all the best.

    Reply
  12. chuckholmes Post author

    If you are trying to figure out where to meet people to sign up in MLM, you are in the right place. I would like to share a few pointers with you on where can you meet good prospects for your MLM Business. I would like to preface that you don’t need to intentionally “look” for people for your business. Instead, I highly encourage you learn how to incorporate it into your daily life. In other words, learn how to keep your eyes and ears open when you are out and about in day-to-day life.

    That being said, here are some good places to meet people to sign up in your MLM.

    1. Book Stores: Book stores are a great place to meet people. Your key to success is to strike up conversations with people and try to identify a need. If nothing else, get the other person’s business card and stay in touch with them. You can offer your business later on down the road.

    2. Chamber of Commerce: The Chamber of Commerce is another powerful resource to meet like minded people. Most of the people involved in this organization are other entrepreneurs and business savvy people, just the kind of person you are looking for.

    3. Library: The library offers plenty of opportunities to meet new people. Ask people you meet in the library if they can recommend a good business book. Be friendly and initiate conversations with others.

    4. Day Care: You can meet lots of “wanna be” stay home moms and dads at the daycare. If your kids are in daycare, start building relationships with other parents who drop off their kids at the same day care.

    5. Work: You can prospect people at your current job, but I wouldn’t suggest it. You don’t want to get fired. But if you have a close friend or two at work, you could talk to them about it. Just don’t do it at work.

    6. Post Office: When you are at the post office, keep your eye open for sharp employees. Also, strike up conversations with people in line next to you. You never know who you will meet.

    Other great places include restaurants, the gas station, movies, the grocery store, motels, conferences, and anywhere else you go. Always keep your eyes open for sharp people. Remember, most of us come in contact with 100+ people per day. Start out by talking to two people per day.

    I suggest that you focus on building friendships first, before you mention your business opportunity. If you start talking to someone, and immediately go into your sales pitch, you will lose most of your prospects.

    In addition, I highly recommend you keep your eye out for other entrepreneurs. I’m not telling you that other entrepreneurs are your only good prospects. However, I’ve found that other entrepreneurs are typically great prospects. You should also look for people that are busy, people with several jobs or businesses, and people who work on commissions. These are ideal prospects who aren’t scared to work hard.

    Try to avoid people that “need” your business opportunity because they are broke and instead focus on people who would “want” a passive income stream or business opportunity.

    Reply
  13. chuckholmes Post author

    Who are your best prospects for your network marketing business? I’ve found that many people fail in this industry (and many other industries) because they try to be all things to all people.
    In other words, they think everyone is a potential prospect. Personally, I think that’s a bad business decision.

    You see, not everyone is a qualified prospect. Some people are just suspects. As an entrepreneur, your first job is to figure out what group of people IS in your target market and then spend your time and money advertising to that group of people exclusively.

    If you are trying to sponsor new distributors, your target market would be people actively looking to start their own network marketing business, other network marketers, or people looking for an additional income stream.

    If you sell weight loss products, your target market would be people who are overweight who want to lose weight, and have the money to purchase weight loss products.

    So many businesses fail because the owners waste their time and money trying to advertise to everyone.

    Before you go out and buy leads or just start pitching your business to everyone you meet, make sure you spend some time and identify your target market first.

    Once you know your target market, spend 100% of your time and money resources advertising to your target market. This one simple change can have a huge impact in your business. Best of all, you can work less, work smarter, and make more money in the process.

    Reply
  14. chuckholmes Post author

    When most people first get involved with network marketing, they are taught to make a MLM Names List. They are taught to write down everyone they know. This includes family, friends, high school friends, college buddies, family members, co-workers, neighbors, peers, and everyone they have ever met before (and remember).

    In most cases, they are taught to brainstorm at least 200 names, and preferably 500 names. Once they finish doing this exercise, they are taught to start contacting people to share their products and business opportunity with them. This is quite perhaps the most common way that most people get started in network marketing.

    It’s proven that this method does work. Although it doesn’t mean you will get great results with your names list, it does give you a list of people to contact. And that is essential when you are in network marketing. Without leads, your business is doomed for failure.

    I’ve followed this approach in the past, and achieved moderate success using a MLM Names List. But, I’m not a huge fan of this approach. Simply put, it doesn’t work for everyone. Some people simply do not want to approach their friends and family about a business opportunity, for whatever reasons. And that’s okay. But those people are going to have to find creative ways to get leads fast, or they will be out of business in no time.

    The primary reason people are taught to make a MLM Names List is that ANYONE can do it. It is simple and easy to teach. Anyone can spend an hour or two and jot down a bunch of names. It doesn’t require any type of special skills.

    Most people might sponsor one to five people from their original names list. The only exception is someone who is very influential and has a large sphere of influence. This might include a doctor, lawyer, entrepreneur, sales professional or accountant. These folks normally know lots of successful entrepreneurs and self-motivated people: people who make great network marketing prospects.

    The major problem I have with making a MLM Names List is that most of the people on your list are not in your target market. That means you will be wasting your time trying to pitch and convince people on your offer, even though they want nothing to do with it. In essence, it’s really a poor way to build any type of business. It normally leads to lots of rejection and frustration.

    Professional network marketers take a different approach. Rather than try to pitch people, they focus their time and money advertising to people in their target market. That includes people looking for an additional income stream, other frustrated network marketers, sales oriented people and entrepreneurs. They know that these types of folks are qualified prospects, and there is a good chance these folks would WANT to join their business opportunity. They wouldn’t need to be convinced or sold.

    That is a very valuable lesson for you to take in. After you make a MLM Names List and work through your warm market, do yourself a favor and identify and focus on advertising to your target market exclusively. This small piece of advice can save you lots of time, money and frustration while you are building your downline. It’s what most top earners do.

    Reply
  15. chuckholmes Post author

    Whether you build your MLM Business online or offline, you will inevitably need to use the phone to build a relationship with your prospect and to close sales. If you want to work smart, and get better results, one of the wisest pieces of advice I can share with you is to focus on recruiting current and former network marketers. These are people with experience in the industry who already believe in the industry. In essence, they are your “ideal prospect.”

    In order to things right, I recommend you follow the steps mentioned below.

    Step # 1: Ask them how their business is going.

    Simply ask the person “how are things going with your current opportunity?” Once you ask the question, be quiet and listen to what they have to say. They will give you clues as to whether or not they are happy.

    Step # 2: Ask them if they are happy with their current company and sponsor.

    Find out what their sponsor is doing to help them. Ask about their recruiting, lead generation and training systems. Once you ask the question, be quiet and listen.

    If you ask these two questions and listen carefully, you will identify the NEEDS and WANTS of your prospect. At this point, you can offer them a solution to their challenges.

    Step # 3: Offer a solution.

    If they tell you they like their company but aren’t very good at generating leads, you can simply recommend an affiliate product to them that will help get more leads. You can earn a commission from the sale of this product, so you have a way to make money when people tell you NO.

    And if they are unhappy with their current company, ask them if they are looking for a new opportunity. If they say yes, share what you have to offer. It really is that simple.

    And whatever you do, have posture. Don’t beg, convince, pressure or hassle your prospect. Be an expert. Be a professional. Make sure you write down their contact information. Ask the person if you can keep in touch with them every 90 to 120 days. Add their information to your contact manager so you can follow up with them later on down the road.

    If you can call 20 to 50 prospects each day, and follow this MLM Phone Prospecting Plan, you will be well on your way to success. You will find people to sponsor, you will make new friends, and you will earn affiliate sales from the leads and training programs you can recommend to people who don’t join your opportunity. It really is a win-win situation.

    Reply
  16. chuckholmes Post author

    One of the smartest things you can do in your network marketing business is to build an “A-List.” If you really want to make a career out of this industry you have to understand a few things. First of all, companies come and go. Few companies stand the test of time. What’s hot today might be out of business next month.

    Next, this business is about relationships. We all know that people join people, not companies. Therefore, you need to make your top priority meeting lots of people and then building a relationship with them. It takes time, and a good game-plan to do that.

    If I was just getting started in this industry today, I would focus on building a database of people that know, like and trust me. I would buy a contact manager and then get busy meeting people. I would try to meet 5-10 people per day (online and offline). I would take this information and upload it into my contact manager.

    Next, I would stay in touch with each person every 30 to 90 days by sending an email, a hand written note, or making a phone call. If you were proactive and met 5 people a day, you would have a name list with more than 1800 people at the end of one year. And at the end of a decade, you would have 18,000 or more names.

    Assuming you did what I mentioned and built an “A-List” and kept in touch with everyone from time to time, you would always have someone to share your products and business opportunity with. And if you decided to pursue a new opportunity, you would have lots of people to share it with.

    This is what the top earners do. They have large networks of people that know, like and trust them. These people are their “A-List.” This A-List is the single greatest asset for the successful distributors. When you have a list, anything is possible.

    From this day forward, I hope you start compiling your A-List. I hope you get a contact manager and come up with an organized plan to grow your list. As you meet people, don’t puke your business on them right away. Spend a little time to build a relationship with them before you mention your products or business opportunity. That way you can cultivate a relationship first.

    Reply
  17. chuckholmes Post author

    Using auto dialers for your MLM Business is a SHADY practice. If you’re like most people, you probably receive 3-10 calls per week from auto-dialers. You probably find the calls annoying and intrusive. I know I do.

    While auto-dialers are by no means illegal, the way that most network marketing distributors use them is illegal. Most people who use auto dialers scrape a bunch of phone numbers off the internet and upload them into the auto dialer to start making calls. Or, they buy a large list of leads from a lead company. They don’t check the “do not call registry” first. And worst of all, they don’t have permission to contact the leads. They just “blast out” their auto dialer message and hope for the best.

    While a small percentage of people will respond in a positive way, you will piss off a lot of people. You will get lots of negative calls. And if you aren’t careful, you could get penalized with a big fine from the FCC. You can even get sued for harassment.

    I’m not against using auto dialers in a MLM Business, but I do believe there is a certain way you should go about it. You need to make sure you have a pre-existing relationship with the people you are calling. This means that you “know the people” and “they gave you permission to call them” at some point in time. Also, you need a way for people to remove themselves from your list if they want to.

    I’d also recommend that you take some time to educate yourself about local and national telemarketing laws. Many states, and communities, have different laws about telemarketing. It would be in your best interest to know what the laws are so you don’t get in trouble. If you follow this advice there’s a good chance you will stay out of trouble.

    If you’re using auto dialers right now to grow your MLM Business, I hope you will rethink through the process. Even if you are achieving some success with auto dialers, it isn’t worth getting a big fine or getting sued. Be smart about it!

    Reply
  18. Diamond Grant

    I have had many people reach out to me using the “icebreaker” method. I have t-shirts and buttons that I wear that people will inquire about. Following up their initial interest with a brief explanation/conversation and a strong business card has garnered me some business in the past. It is a great strategy. And if you are constantly putting yourself in situations where you have to be social you boost the chances of garnering interest.

    Reply
  19. Greg Boudonck

    Great info Chuck!I wanted to add that another thing that I always notice are logos on the windshields of people’s vehicles. These are inexpensive and drives curiosity. I am sure that people that use them get their share of phone calls.Great post again!

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *