The MLM Industry is hands down my favorite industry and type of business. Some people love it, while others hate it. There are many things to love and hate about the industry. It’s probably one of the most controversial business models around.
As I see it, there are lots of lies in the MLM Industry (there are in every industry). Some people tell these lies intentionally and others do it unintentionally, because they don’t know any better. My goal today is to clear things up and share with you the truth as I see it. Please keep in mind this is just my opinion. You may agree or disagree with me and that is perfectly fine.
Here are the top 20 lies in the MLM Industry according to Chuck Holmes.
1. It’s easy. No business is EASY to build. Drive through any town in America and look at all the closed down businesses and vacant office buildings. Most businesses in every industry fail. Network marketing is simple, but it’s far from easy. It requires time, money, patience, a little luck, and lots of hard work, just like any other business. You’ll be shown what you need to do to succeed, but no one will build your business for you. You won’t just wake up one day and be successful. I’ve also realized that most people are not willing to put in the required work to become successful.
2. Anyone can do it. I used to believe this, but now I don’t. You see, it takes a special person to succeed in a big way at ANYTHING in life, not just in MLM. Few people have the discipline, motivation, mind-set, or skill-set to succeed in MLM on a grand scale. Heck, few people can stick with a diet plan, a New Year’s resolution, or even keep a marriage together. The people who make it big in MLM are the people who take the time to develop the right skill-set and mind-set AND the people who roll up their sleeves and actually do the work. On a side note, I do believe that anyone could build it to the $200 to $500 per month level.
3. MLM provides a walk away income. In most cases, you cannot build a walk-away income in MLM. You can build a large income, but you will always need to do SOMETHING to keep your team growing (in most cases anyway). If you neglect your team long enough it will crumble. Most top earners work harder to keep their organization going than they did to build it. A few have done it right, and don’t have to work much to maintain it, but for most people it becomes a full time job (either by choice or necessity).
4. All you have to do is work the numbers. Yes, this is a numbers game, but it is also a game of skill and strategy. You will have to work through the numbers to find your key people, but as you sponsor people you have to teach, train and build relationships.
5. Your friends and family are good prospects. In most cases, your friends and family will be the HARDEST people to sponsor into your business. They will be skeptical and give you a hard time about what you are doing. There are a few rare exceptions for influential and successful people, but most people will struggle with their warm market. You have to realize that most of your friends and family are not entrepreneurs, nor are they part of your target market.
6. You don’t need to retail. I can’t believe people actually teach this to their team members. One of the reasons our industry gets a bad name is because most people just focus on recruiting distributors. All businesses need customers and all distributors should have minimum 10-20 personal customers before they try to recruit anyone into the business.
7. The key to success is training your people. Training is important. 98% of your team will need intense training and hand holding. However, what no one tells you is that even with this training most people will not implement what you teach them and go do the work. Your best people typically won’t want or need your training. So many reps spend all their time trying to train their team members who do not have the desire to do the work.
8. Most people fail. Everywhere on the internet people claim that most people fail in our industry. I think that is a lie. The truth is people join our industry for MANY different reasons. Some people want a social club. Others want a discount on their products. Others want to earn a couple hundred dollars per month. Yes, some want to make the big money but most don’t. To call everyone a failure because they don’t make much money is a bit misleading as I see it. The truth is most people never get started and do what is required of them to be successful. How can you fail at something if you never even gave it your best effort?
9. You can succeed in any company. Not everyone is a good fit for every company. Most top earners failed in several companies before they found their forever home. At the end of the day you need to pick a good company with a product line or service you are passionate about.
10. You have to follow the system to be successful. Baloney. Study any successful person in our industry and there is a good chance they did not follow their upline’s system. Even better, look at their successful downline and you will see that they did their own thing as well. What you need to do to succeed is leverage your talents and abilities to your advantage. Find out what you are good at and focus on that.
11. You need a good sponsor. Having a good sponsor is a good thing, but it’s not vital. Plenty of top earners had a crappy sponsor, or had their sponsor quit, but still succeeded. Ultimately, your success is up to YOU and no one else. If you have a good sponsor and mentor, count your blessings.
12. Old school MLM is dead. Nope. It sure isn’t dead. Study the top earners and you will quickly notice that more than 90% of them still rely on old school techniques to build their business, not the internet. Old school methods might not work for everyone, but they are still proven to be very effective.
13. The internet is the easiest way to build a team. Building a business online is HARD to do. Just ask any of the millions of people who have tried it and failed. The problem with building a business online is there is normally a steep learning curve. It took me several years, doing it full time, just to figure it out. Few people have the time or money to figure out online marketing for network marketing. It’s very complicated for the average person.
14. Everyone is a prospect. When everyone is a prospect, no one is a prospect. All businesses have a target market. You have two target markets in this industry, one for your products and one for your business opportunity. Your target market for your customers is people with the desire and money to purchase what you have. Your target market for your business is other network marketers, entrepreneurs, sales professionals, self-motivated people, and people with a big, burning desire to change their lives.
15. Duplication is the key to success. I hate this word. No one duplicates. If you’ve sponsored even one person you know that most people don’t do anything at all. Most top earners talk about sponsoring 100-200 people to find 3-5 quality people who build it big. How is that duplication? The truth is most people will do little to nothing at all, even if you help them. Most people won’t sponsor anyone, refer one customer or order frequently. No more than 10-20 percent of your team will do anything on a consistent basis, and 90% or more of your commission check will come from the efforts of one to three people tops, even if you have thousands of people on your team.
16. You must attend all events. Don’t get me wrong here, events are important. But there is no purpose to go to an event if you aren’t willing to apply what you learn. I know tons of people who spend hundreds, even thousands of dollars to go to an event, but when they come home they do nothing. They don’t apply what they learned. And when their excitement wanes in a few weeks they revert back to their old ways. Events are powerful and beneficial, but only if you are willing to take action.
17. You can build a big business working five to ten hours per week. This is another lie. You can build a small and profitable business working five to ten hours a week, but if you want a BIG, six figure income business, it will take much more time that than. Most top earners and successful distributors are working their business at least 20 to 30 hours per week, and some work it up to 80 hours per week (the people without a job). You can build a small business of $500 to a few thousand dollars per month on five to ten hours per week, but that’s about it. And even then it will take you a few years to get it up to the few thousand dollars per month level at that pace.
18. You will retain most of your customers and team members. Most of the people on your team will quit in their first 7 to 90 days. Most people who quit will do so within one week of joining. Most of your customers will stick around a few months and then fizzle out. It’s just part of the beast. Normal attrition can be anywhere from 50 percent to 80 percent each YEAR. The beauty is the people who stick around will do some good things and help you build your business.
19. It’s the best business model. I love this business model and I think it’s best fit for me, but it’s not a good fit for everyone. Everyone is different with different goals, talents and abilities. Some people will do much better with a franchise, a traditional business, or just sticking as an employee.
20. You don’t need to be good at sales to succeed in network marketing. When you own a business of any kind, you are a salesperson. Even if you aren’t retailing the product, you are selling the dream of financial freedom. It would be in your best interest to study selling and learn everything you can about it. Mastering sales will help you get better results in this industry. Yes, most people in our industry call it sharing, but if you can’t collect a decision and close your prospect, you will fail.
In summary, these are the top 20 lies in network marketing as I see it. I hope you have enjoyed the post and I hope you learned something from it.
What are your thoughts? What do you believe are the biggest lies in network marketing? Leave a comment below and let us know. I look forward to hearing from you.