In this post I will share my top 15 Google Tools for SEO. As a person who has my own website/blog, I have come to understand just how important SEO is. Many people start their business endeavors with a website or blog, but they do not understand SEO or why it is so important.
What is SEO and Why Is It So Important?
SEO stands for search engine optimization. Just about everyone using a computer normally uses search engines to find information and websites.
The biggest search engine is Google, but there are also others such as:
- Duck Duck Go
- and others
The reason SEO is important is that with hundreds of millions of websites on the world wide internet, you want your website/blog to be found when people type in certain search terms.
Depending on the type of your business, your goal should be to attain the first page of the search engine and hopefully, one of the top three of four spots on that front page depending on the keywords typed into the search bar.
Attaining a High Search Engine Rank Is Not Simple
I have read books upon books and researched websites and blogs that deal with SEO tactics and I have discovered one sure thing: SEO is not easy and it is an ever changing creature.
I say ever changing because Google is always changing their algorithms and it is important if you want to maintain good graces in SEO, you have to stay aware of these changes. So it just makes sense that if you want to have good SEO, you should use everything Google offers you in the form of tools.
That is why I am going to share with you the top 15 Google tools for SEO, as I see it. And be sure and read to the bottom, because I am giving an extra bonus. Let’s get you high ranks in the search engines.
Top 15 Google Tools for SEO
# 1 Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring developer Urchin.
This is very important tool for webmasters because you can analyze your audience. You can see what countries they are from, what search engines they are using, what keywords they used to find your website, which pages are most popular and much more. This is one of my favorite Google Tools for SEO.
# 2 Google Trends
Google Trends is a search trends feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume.
Google Trends provides keyword-related data including search volume index and geographical information about search engine users.
I always find this free service from Google very helpful when I am looking for a topic for my blog. You can see the stories that are trending and build a post that is relevant to the current readers wishes. It can also link to some of these top trending stories to give your post more authority.
# 3 Google Adwords Keyword Planner
The keywords and phrases we use have a huge factor on being discovered in searches.
Use the keywords you target market is using.
You can compare keyword trends and find new keywords.
You should give it a try at: https://adwords.google.com/home/tools/keyword-planner/
# 4 Google Pagespeed Insights
Google Pagespeed Insights is a tool that empowers you to make decisions that increase the performance of your website. Recommendations from Google Pagespeed are based upon current industry best practices for desktop and mobile web performance.
Website visitors will not wait long for your pages to load. Speed is important and you can gain a great idea how to make your pages load faster with this simple tool: https://developers.google.com/speed/pagespeed/insights/
# 5 Google Search Console
Google Search Console is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.
This is an absolute tool you need to use to manage your website. It used to be known as Google Webmaster Tools, but the design has not changed. Just follow directions and allow Google to crawl your website and this will give you great information for SEO purposes.
Just go here: https://www.google.com/webmasters/tools/home?hl=en&pli=1
# 6 Google Alerts
Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user’s search term.
Get alerted about topics that interest you or your products/services. It is another tool to use along with trends that can keep you on pace with the competition. Just go here: https://www.google.com/alerts
# 7 Google My Business
Google My Business is an Internet-based service for business owners and operated by Google. The network launched in June 2014 as a way of giving business owners more control of what shows in the search results when someone searches a given business name.
List your business with phone number, address, hours and even a map. This just makes good sense! https://www.google.com/business/
# 8 Google Chrome
Many people may wonder how using this browser can help your SEO. It comes down to the apps you can use with it. I like the SEO Site Tools extension that allows me to see the SEO metrics of any website I visit. You can get Google Chrome here: https://www.google.com/chrome/
# 9 Google Voice
This is a tool every entrepreneur should have. You get a single number that will ring in on your existing phone. You can let it go to the recorder and view the message in text similar to email.
It always helps your SEO to have a phone number on your website, and you can screen the calls with Google Voice: https://www.google.com/voice/
# 10 Google Structured Data Testing Tool
This is a great tool for testing structured data on your website to make sure everything is kosher.
# 11 Google Consumer Surveys
Google Surveys is a business product by Google that facilitates customized market research. The product was designed by Google as an alternative to internet pay walls for websites that publish content. The program was launched by several online publishers such as Pandora, AdWeek, and the New York Daily News.
Source: Google Surveys
Knowing what consumers think is quite important on the type of content we post and the products we offer. The best way to understand consumers is through surveys. You can view other surveys or create a survey at: https://surveys.withgoogle.com/
# 12 Google Tag Manager
Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. … Information from one data source (your website) is shared with another data source (Analytics) through Google Tag Manager.
Source: Google Tag Manager
This handy tool is part of the Google Analytics variety of tools. You can have tags managed and put together in various locations, and it ensures you are using tags correctly. I highly recommend you use this tool: https://www.google.com/analytics/tag-manager/
# 13 Google Blog Search
Google Blog Search was a specialized service of Google used to search blogs. It was discontinued in May 2011. The Blog Search was “the first major search engine to offer full-blown blog and feed search capabilities”. It was released in 2005.
Source: Google Blog Search
You should add your blog here so it gets indexed quickly.
# 14 DoubleClick By Google
This is Google’s most advanced advertising tools set, which includes five interconnected platform components. DoubleClick Campaign Manager: the ad-serving platform, called an Ad Server, that delivers ads to your customers and measures all online advertising, even across screens and channels.
Source: Google Doubleclick
Here is a great means of advertising that will build your search factor and your profits.
# 15 Google Correlate
A tool on Google Trends which enables you to find queries with a similar pattern to a target data series. The target can either be a real-world trend that you provide (e.g., a data set of event counts over time) or a query that you enter.
Understanding correlating patterns is a great way to create content that will fall in line with who, how and why visitors are coming to your website and your competition. You can learn more about this great Google tool here: https://www.google.com/trends/correlate
Bonus Tools for SEO
Google is not the only one who offers SEO tools. I have discovered some other useful SEO tools that you may want to try too.
# 1: Keyword Tool.IO
I absolutely love this free keyword tool. Just type in a keyword and you can discover other words that are being searched for. If you are not using this tool, you are missing out. http://keywordtool.io/
# 2: Browseo
I just love this tool too. It allows you to view your site in a non-distracting way and it points out everything that is relevant to SEO on your website. http://www.browseo.net/
# 3: SERPs Rank Checker
# 4: Ahrefs’
This website has a ton of useful tools. You can try a free trial and you will probably want to purchase this SEO set of tools. https://ahrefs.com/
# 5: Similar Web
This brand can keep you far ahead of the competition: https://www.similarweb.com/
# 6: Searchmetrics
Here is another great tool that can help you make proper adjustments to your blog/website for better SEO. https://suite.searchmetrics.com/en/research
# 7: SEO Site Checkup
This website has a great system to monitor and tell you how the SEO is on your website. https://seositecheckup.com/ I checked mine, and I need to do some work.
I hope this helps you gain a better response on your website and/or blog. SEO is very important and the better your SEO is, the more business you will have.
Do you have any added suggestions? Do you have any questions? Please post them below, and will you also hit the share buttons and let your social media friends see this too? Thank you and have a great day.