Today, I want to share some simple tips on how to find more MLM Retail Customers. I should start out by telling you that customers are the lifeblood of your network marketing business. Without people buying and using the products each month, your business won’t make money (or survive).
Many distributors are taught to focus ALL of their efforts on recruiting other distributors. I think that’s a big mistake for two reasons. First of all, a large majority of the people you approach will not be interested in your business opportunity, but many of them “would have” been interested in your product line. Second, when people do join your business opportunity, most of them will quit within 90 days or less and stop ordering the products when they leave.
If you build your network marketing business the traditional way you will have a revolving door in your business. I know you don’t want that.
The best way remedy that problem is to be product focused. Instead, of spending all your time looking for distributors to recruit, look for people who will be interested in the products.
Personally, I’d rather have 100 happy customers who reorder each month because they like the products that have 100 people join the business just to make money. Of those 100 that join for the business, close to 90 of them will be gone within a year! And when they quit, I can promise you that they will stop ordering the products.
People who join a network marketing company because they LOVE the products will be your best distributors. Never forget that.
The key to finding more customers is to be product focused and have a game plan! You need a simple and effective marketing and lead generation plan that you can follow. Here are ten of my top tips to help you do that effectively.
1. Focus On Your Target Market
Regardless of what your upline tells you, not everyone is in your target market. One of the best things you can do is make a list of the “types of people” most likely to use your products or be interested in your products. If you already have a bunch of customers you can survey them and look for similarities. Once you know the demographics of the people most likely to buy, focus your marketing and advertising efforts on reaching more people in this demographic.
For example, my company offers wellness products. My target market is people actively looking to lose weight or get healthy. That’s why I target people who have gym memberships, who already buy weight loss products, and live an active lifestyle. Trying to sell a weight loss shake to someone that doesn’t want to lose weight, or doesn’t need to, is a waste of time. It would be like trying to sell a steak to a vegetarian.
2. Give Away Lots of Samples
Samples are your friend. Assuming your product is good, consider giving away lots of samples. Don’t just give them to a random person on the street though. Have a conversation with someone first. Make a connection with them. Pre-qualify them to see if they might be interested in learning more. Only after you get their contact information should you give them a sample. If your products really are good, your samples will do most of the selling for you.
3. Know Your Product Line
Use your own products. I shouldn’t have to tell you that, but there are lots of reps that don’t even use their own product line. The more you use your own products, and know about them, the better off you will be. You want to develop your own product story and then you simply want to share that story with others.
Know the features and benefits of your popular products. Know the ingredients and what the products can and can’t do. You want to be able to answer questions and educate your prospects about your product line(s). Simply put, you want to be informed.
4. Hand Out Lots of Catalogs and Business Cards
Always keep catalogs, brochures and business cards with you. They are your friend! Once again, don’t just give these materials away to anyone. They cost you money so you want to be smart about it. Have a conversation with someone first. Pre-qualify them and see if there is an interest to learn more. Only then should you hand them a business card, brochure or catalog. And make sure you get their contact information from them so you can follow up with them.
5. Focus On Finding One Customer at a Time
This might sound crazy, but it’s true. How do you get 100 customers? You do it one at a time. Make it a goal to find at least one new customer every week, no matter what. Talk to five or ten people a week and you shouldn’t have a problem doing that. Check out my friend Mike’s book on how to do that.
6. Create a Solid Referral Program
Your happy customers will be a great source of referrals, if you do things right. Your goal is to over-deliver and provide awesome customer service. You want your customers to know that you appreciate them. As you find new customers, launch a referral program where you give people free products or cash bonuses for referring others. Some folks will naturally give you referrals, but most won’t unless you give them a reason to do so.
7. Set Up at Events
I love events. The beauty of using events to find new customers is that people come to you! You don’t have to chase anyone! If you can find a high traffic event, you could potentially meet with several hundred people in one day. You could sell products at the event or just focus on getting leads.
8. Leverage Home Parties
Home parties are a wonderful way to get lots of new customers. You can have one of your friends host a home party. You set up a product display, do a product demo, answer questions and take orders. The best thing about it is that you can work smart and meet with five to ten people at once. This is one of the best ways to get lots of customers fast.
9. Create an Elevator Speech
All network marketers need an elevator speech. This is a fifteen second to thirty second speech that explains what you do. You want an elevator speech so you can explain what you do clearly and concisely. Here’s an example. “I’m a wellness coach and I help people get healthy and lose weight.” Another example would be “I help women on a budget find the right makeup and skincare products to make them look and feel beautiful.” Put your elevator speech on your business card and use it every time you meet someone new.
10. Video Marketing
I think video marketing is a powerful way to get more MLM Retail Customers. You can do product reviews and product demos online. You can setup your own YouTube Channel and post one or two new videos each week. Show people how the products work and explain the features and benefits of using the products. DISCLAIMER: Check with your company first to make sure you can do this.
There you have it folks. These are my top 10 ways to find more retail customers for your MLM Business. Looking back over my past 12 years in this great industry, one of my biggest regrets is not being product focused. Just promoting a business opportunity is a waste of time. Rather than trying to sponsor your next heavy hitter, focus your efforts on finding people who will love your products.
If you do that right, your business will naturally grow and you will have much higher retention rates in your business. You will also make more money and have more fun. Just remember, if the products don’t make sense neither will the business.
What are your thoughts about this? Leave a comment below to let me know what you think. I look forward to hearing from you.
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- How to Upgrade Your Retail Customers Into Distributors
- How to Use Samples to Get More Customers