Top 10 Ways to Find More MLM Retail Customers

Today, I want to share some simple tips on how to find more MLM Retail Customers.  I should start out by telling you that customers are the lifeblood of your network marketing business.  Without people buying and using the products each month, your business won’t make money (or survive).

Many distributors are taught to focus ALL of their efforts on recruiting other distributors.  I think that’s a big mistake for two reasons. First of all, a large majority of the people you approach will not be interested in your business opportunity, but many of them “would have” been interested in your product line. Second, when people do join your business opportunity, most of them will quit within 90 days or less and stop ordering the products when they leave.

If you build your network marketing business the traditional way you will have a revolving door in your business.  I know you don’t want that.

The best way remedy that problem is to be product focused.  Instead, of spending all your time looking for distributors to recruit, look for people who will be interested in the products.

Personally, I’d rather have 100 happy customers who reorder each month because they like the products that have 100 people join the business just to make money.  Of those 100 that join for the business, close to 90 of them will be gone within a year!  And when they quit, I can promise you that they will stop ordering the products.

People who join a network marketing company because they LOVE the products will be your best distributors.   Never forget that.

The key to finding more customers is to be product focused and have a game plan!  You need a simple and effective marketing and lead generation plan that you can follow.  Here are ten of my top tips to help you do that effectively.

1.  Focus On Your Target Market

Regardless of what your upline tells you, not everyone is in your target market.  One of the best things you can do is make a list of the “types of people” most likely to use your products or be interested in your products.  If you already have a bunch of customers you can survey them and look for similarities.  Once you know the demographics of the people most likely to buy, focus your marketing and advertising efforts on reaching more people in this demographic.

For example, my company offers wellness products.  My target market is people actively looking to lose weight or get healthy.  That’s why I target people who have gym memberships, who already buy weight loss products, and live an active lifestyle.  Trying to sell a weight loss shake to someone that doesn’t want to lose weight, or doesn’t need to, is a waste of time.  It would be like trying to sell a steak to a vegetarian.

2.  Give Away Lots of Samples

Samples are your friend.  Assuming your product is good, consider giving away lots of samples. Don’t just give them to a random person on the street though.  Have a conversation with someone first.  Make a connection with them.  Pre-qualify them to see if they might be interested in learning more.  Only after you get their contact information should you give them a sample.  If your products really are good, your samples will do most of the selling for you.

3.  Know Your Product Line

Use your own products.  I shouldn’t have to tell you that, but there are lots of reps that don’t even use their own product line.  The more you use your own products, and know about them, the better off you will be.  You want to develop your own product story and then you simply want to share that story with others.

Know the features and benefits of your popular products.  Know the ingredients and what the products can and can’t do.  You want to be able to answer questions and educate your prospects about your product line(s).  Simply put, you want to be informed.

4.  Hand Out Lots of Catalogs and Business Cards

Always keep catalogs, brochures and business cards with you.  They are your friend!  Once again, don’t just give these materials away to anyone.  They cost you money so you want to be smart about it.  Have a conversation with someone first.  Pre-qualify them and see if there is an interest to learn more.  Only then should you hand them a business card, brochure or catalog. And make sure you get their contact information from them so you can follow up with them.

5.  Focus On Finding One Customer at a Time

This might sound crazy, but it’s true.  How do you get 100 customers?  You do it one at a time. Make it a goal to find at least one new customer every week, no matter what.  Talk to five or ten people a week and you shouldn’t have a problem doing that. Check out my friend Mike’s book on how to do that.

6.  Create a Solid Referral Program

Your happy customers will be a great source of referrals, if you do things right.  Your goal is to over-deliver and provide awesome customer service.  You want your customers to know that you appreciate them.  As you find new customers, launch a referral program where you give people free products or cash bonuses for referring others.  Some folks will naturally give you referrals, but most won’t unless you give them a reason to do so.

7.  Set Up at Events

I love events.  The beauty of using events to find new customers is that people come to you! You don’t have to chase anyone!  If you can find a high traffic event, you could potentially meet with several hundred people in one day.  You could sell products at the event or just focus on getting leads.

8.  Leverage Home Parties

Home parties are a wonderful way to get lots of new customers.  You can have one of your friends host a home party.  You set up a product display, do a product demo, answer questions and take orders.  The best thing about it is that you can work smart and meet with five to ten people at once.  This is one of the best ways to get lots of customers fast.

top 10 ways to find more retail customers9.  Create an Elevator Speech

All network marketers need an elevator speech.  This is a fifteen second to thirty second speech that explains what you do.  You want an elevator speech so you can explain what you do clearly and concisely.  Here’s an example.  “I’m a wellness coach and I help people get healthy and lose weight.”  Another example would be “I help women on a budget find the right makeup and skincare products to make them look and feel beautiful.”  Put your elevator speech on your business card and use it every time you meet someone new.

10. Video Marketing

I think video marketing is a powerful way to get more MLM Retail Customers.  You can do product reviews and product demos online.  You can setup your own YouTube Channel and post one or two new videos each week.  Show people how the products work and explain the features and benefits of using the products.  DISCLAIMER: Check with your company first to make sure you can do this.

Final Thoughts

There you have it folks.  These are my top 10 ways to find more retail customers for your MLM Business.  Looking back over my past 12 years in this great industry, one of my biggest regrets is not being product focused.  Just promoting a business opportunity is a waste of time. Rather than trying to sponsor your next heavy hitter, focus your efforts on finding people who will love your products.

If you do that right, your business will naturally grow and you will have much higher retention rates in your business.  You will also make more money and have more fun.  Just remember, if the products don’t make sense neither will the business.

What are your thoughts about this?  Leave a comment below to let me know what you think.  I look forward to hearing from you.

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13 thoughts on “Top 10 Ways to Find More MLM Retail Customers

  1. R.G. Westerman

    One of the most fun techniques used in the high-quality skin care direct sales is to offer a free facial. People respond to this with the most positive feedback. Who doesn’t want a free pampering time? This gives them a relaxed atmosphere to interact with the product in a no pressure context.

    Reply
  2. Greg Boudonck

    You mentioned video marketing at the end of this post. I believe this is the newest form of marketing that still isn’t being used to its full capacity. I am finding many youngsters who have started playing with stop animation, and I think it could be used in video marketing and be highly accepted. Stop animation is simply using objects such as small dolls (barbie, Gi Joe, Lego pieces, etc) doing small movements that can be used in video. If a network marketer was to develop a unique stop animation video, I bet it would work.

    Reply
  3. Diamond Grant

    Samples are great. People LOVE free things and I have found it is the best way to really get people to see the value in your product. As hard as I try to explain it I can never get people to really understand a product unless they experience it for themselves. So I always provide a bit of information on the benefits of the product and what sets it apart and couple that with samples so they can see for themselves. It is a winning combination. Saves me from having to convince anyone to do anything because the product speaks for itself.

    Reply
  4. Greg Boudonck

    It is a great thing to hand out samples. As you know, I am a writer and have over 50 books published. Almost all of those books are in Kindle format also. There are occasions when I provide the eBooks for free for 1 or 2 days. I often find my sales skyrocketing after doing this. When we give free items, many people feel an obligation to purchase something.

    Great post Chuck.

    Reply
    1. chuckholmes Post author

      It’s true, you reap what you sow. Giving out some free books is a good strategy to build up goodwill with people and get your name out there at the same time.

      Reply
      1. Greg Boudonck

        You also mentioned a referral program. This also works very well too. When a customer knows that they can get the product they love for free by getting another customer, they will jump through rings of fire to find someone. Free is one of those words that can make people do absolutely crazy things.

        I really like the part about 1 customer at a time. It is easy to get into a mindset of thinking we need say 50 customers. The stress makes it hard to get 1 customer. If we keep it at 1 at a time….no stress.

        Reply
        1. Diamond Grant

          I have always wondered if referral programs were really successful. I mean I would love to know how many customers a business really gains via a referral program to determine if it was really worth implementing. But I guess if a product is really worthwhile people would go above and beyond to recruit others for the free incentive.

          Reply
          1. Greg Boudonck

            It is a short one or two sentences at the end of a presentation or just a talk. “Do you have friends or family that may be interested in these?” It may surprise you just how many referrals you will get. If you create a habit of asking this of everyone whether they purchase or not, you are apt to get many leads. People talk to each other. They may remember Aunt Martha was looking for a way to lose weight, or Uncle Jerry was searching for a better hand cleaner. It never hurts to ask because the worse thing they can say is, “no, I don’t know anyone.”

          2. chuckholmes Post author

            Affiliate marketing is very popular, so I don’t see why referral programs wouldn’t be popular as well. It’s the same concept.

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