Today, I want to share some simple tips on how to find more MLM Retail Customers. I should start out by telling you that customers are the lifeblood of your network marketing business. Without people buying and using the products and services each month, your business won’t make money (or survive).
Many distributors are taught to focus ALL of their efforts on recruiting other distributors. I think that’s a big mistake for two reasons. First of all, a large majority of the people you approach will not be interested in your business opportunity, but many of them “would have” been interested in your product line.
Most people are not entrepreneurs, but everyone is a consumer.
Second, when people do join your business opportunity, most of them will quit within 90-days or less and stop ordering the products when they quit.
The best way remedy that problem is to be product focused. Instead, of spending all your time looking for distributors to recruit, look for people who will be interested in the products.
Personally, I’d rather have 100 happy customers who reorder each month because they like the products than have 100 people join the business just to make money.
Of those 100 people who join as a distributor, approximately 80 to 90 of them will be gone within a year! And when they quit the business, I can promise you that they will stop ordering the products.
People who join a network marketing company because they LOVE the products will be your best distributors.
Never forget that.
The key to finding more MLM Retail Customers is to be product focused and have a game-plan! You need a simple and effective marketing strategy you can follow. Here are ten of my top tips about how to find more MLM Retail Customers.
Top 10 Ways to Find More MLM Retail Customers
1. Focus On Your Target Market
Regardless of what your upline tells you, not everyone is in your target market.
If everyone is a prospect, no one is a prospect.
One of the best things you can do is make a list of the “types of people” most likely to use your products or services. If you already have a bunch of customers you can survey them and look for similarities.
Once you know the demographics of the people most likely to buy what you are selling, focus your marketing and advertising efforts on reaching more people in this demographic.
For example, my company offers natural and organic products, plus coffee and CBD. My target market is people who actively buy natural and organic products, not someone who shops at the Dollar Store and only buys the cheapest thing they can find.
That’s why I target people who currently buy natural and organic products, people who already buy weight loss products, and live an active lifestyle.
Trying to sell natural and organic products to someone who doesn’t buy similar items is like trying to sell a steak to a vegetarian.
2. Give Away Lots of Samples
Samples are your friend. Assuming your product is good, consider giving away lots of samples. Don’t just give your samples to a random person on the street though. Have a conversation with the person first. Make a connection with them first.
Pre-qualify them to see if they might be interested in learning more about your products. Only after you get their contact information should you give them a sample. If your products really are good, your samples will do most of the selling for you.
3. Know Your Product Line
Use your own products. Be your own best customer. I shouldn’t have to tell you that, but there are lots of reps in our industry who don’t even use their own product line. That’s like owning a Ford dealership and driving a Chevy.
The more you use your company’s products, and the more you know about them, the better off you will be. You want to develop your own product story and then you simply want to share that story with others.
You don’t need to know every detail about the products, nor should you. That being said, you do need basic fundamental knowledge about what each product does, what ailment it’s for, and a testimonial or story you can share.
4. Hand Out Lots of Catalogs and Business Cards
Always keep catalogs, brochures and business cards with you. They are your friend! Once again, don’t just give these materials away to anyone. They cost you money so you want to be smart about it. Have a conversation with someone first, before you give them a catalog, brochure or business card.
Pre-qualify them and see if they have an interest to learn more. Only then should you hand them a business card, brochure or catalog. Also, make sure you get their contact information so you can follow-up with them at your convenience.
5. Focus On Finding One Customer at a Time
This might sound crazy, but it’s true. How do you get 100 customers? You do it one person at a time. Make it a goal to find at least one new customer every week, no matter what. Talk to five or ten people a week and you shouldn’t have a problem doing that.
6. Create a Solid Referral Program
Your happy customers will be a great source of referrals, if you do things right. Your goal is to over-deliver and provide awesome customer service. You want your customers to know that you appreciate them. As you find new customers, launch a referral program where you give people free products or cash bonuses for referring others to you. Some folks will naturally give you referrals, but most people won’t do so unless you give them a reason to.
7. Set Up at Local Events
I love events. The beauty of using events to find new customers is that people come to you! You don’t have to chase anyone! If you can find a high traffic event, you could potentially meet with several hundred people in one day. You could sell products at the event or just focus on getting leads. If you can’t afford to set up at a local event, you can attend as a spectator and network with vendors and other attendees. Or, you could split the cost of a booth with a team member.
8. Leverage Home Parties
Home parties are a wonderful way to get lots of new customers. You can have one of your friends host a home party. You set up a product display, do a product demo, answer questions and take orders. With home parties you can work smart and meet with five to ten people at once. This is one of the best ways to get lots of new MLM Retail Customers fast.
9. Create an Elevator Speech
You want an elevator speech so you can explain what you do clearly and concisely.
Here’s an example.
“I’m a wellness coach and I help people get healthy and lose weight.” Another example would be “I help women on a budget find the right makeup and skin care products to make them look and feel beautiful.”
Put your elevator speech on your business card and use it every time you meet someone new.
10. Video Marketing
I think video marketing is a powerful way to get more MLM Retail Customers. You can do product reviews and product demos online. You can set up your own YouTube Channel and post one or two new videos each week. Show people how the products work and explain the features and benefits of using the products. DISCLAIMER: Check with your company first to make sure you can do this. Also, don’t make any crazy medical claims.
Before I close out this article, I’d like to take a moment to talk about why you should retail products in your business. Here is what another blogger had to say about it.
There’s a lot of profit to be made from selling your network marketing products as the margins for customer sales are great. In average, you can earn about 30% on each product your customers buy. This means that if you’re not building a solid customer base for your MLM products, you’re leaving a lot of money on the table.
Also worth mentioning is that up to a certain point, in most compensation plans, you’ll make far more money by having customers than by having the same amount of distributors. Percentually, the commissions from customer retail sales in network marketing are way higher than the ones earned from your team’s volume, because companies try to incentivize distributors to get more customers. Your team’s volume needs to be very high in order to compensate for that and, in the early stages of your business, it’s won’t be.
Let’s talk numbers using the average numbers in the industry. For example, in a company that pays 30% on customer sales, on a total volume of $10 000 you’d earn $3 000. But if that $10 000 was instead team volume, it would usually qualify you to a rank where you’d get about $1000 to $1500, considering the average compensation plan out there. That’s half of what you’d make on customer sales! Feel free to do the math on your own compensation plan and you’ll see what I mean.
Now, as you rank higher and higher, those percentages change, volume increases, and you get paid more and more on team volume, but that’s further down the road. In the beginning, the real money in MLM is in getting customers for your products!
Source: Ernest Kulcsar
The bottom line is that retailing gives you IMMEDIATE money, is very profitable, and helps legitimize your business.
There you have it folks. These are my top 10 ways to find more MLM Retail Customers. Looking back over my past 17+ years in this great industry, one of my biggest regrets is not being product focused.
Just promoting a business opportunity is a waste of time. Rather than trying to sponsor your next heavy hitter, focus your efforts on finding people who love your products.
If you do that right, your business will naturally grow and you will have much higher retention rates in your business. You will also make more money and have more fun. Just remember, if the products don’t make sense neither will the business.
What are your thoughts? How do you find more MLM Retail Customers? Leave a comment below to let me know what you think. I look forward to hearing from you.