In this post, I’m going to share a few of my best tips for approaching your MLM prospects. Most network marketers directly or indirectly interact with hundreds of people on a daily basis, without even realizing it, yet claim they don’t have any prospects for their business. Crazy, isn’t it?
I’ve learned that if you can step out of your comfort zone and talk to people, your business will grow each month. There are literally 350+ million people in America alone and many of those people would be a great fit for your products, services or business opportunity, if you approach them.
During the past 13 years I’ve learned that there is a right way and a wrong way to approach people about the products and business. Most network marketers are absolutely clueless in this area. Because they haven’t been trained properly and don’t know what they are doing, they ruin a lot of their prospects.
Sometimes fine tuning your approach even a little bit can make a huge difference on your response rate. In fact, just changing a few words can make a huge difference.
What I want to do in the paragraphs below is give you 10 tips to help you approach people the right way. The approach is vitally important. It’s the critical first step in pre-qualifying people, before you invite them to take a look at a presentation. Do it right and your business will explode. Do it wrong and you will probably get frustrated and quit.
# 1 Be Natural
The first thing you want to do when you talk to someone is be natural. You don’t want to come across as a salesperson. Start out by having a normal conversation and see where the conversation takes you. Be relaxed, have posture, and don’t be overly aggressive. Simply put, be yourself.
# 2 Ask Questions
One of the quickest ways to win someone over is to ask questions and listen to what they have to say. Get people talking about themselves. People love to talk about themselves. Ask questions that will get you the responses you are looking for, so you can pre-qualify your prospect. You have two ears and one mouth for a reason. Use them in that proportion.
# 3 Smile
When you smile at someone, most of the time they will smile back at you. Check your body language and make sure you smile at the other person when you are talking to them. It’s a great way to break the ice and initiate a conversation. Having a frown or pout on your face is a recipe for failure.
# 4 No Pressure or Hype
Whatever you do, contain your enthusiasm. Don’t get so hyped up that you start spitting out all of the MLM Jargon or talk about how to get rich quick or make easy money. You want the person to be relaxed. The minute you use hype or pressure, their spider senses will tingle and they will retreat (and rightfully so).
# 5 Put the Person at Ease
When you talk to someone you want to put them at ease. You do that by having a normal conversation and being relaxed yourself. Ask them about their friends and family, occupation and recreation, also known as F.O.R.M. Don’t come across like a desperate salesperson.
# 6 Look for Common Ground
We all have things in common with everyone we meet. Sometimes these things are obvious and sometimes they aren’t. Look for common ground. That will make a huge difference when you are talking with someone. After all, we all like people who are similar to us.
# 7 Dress Nice
Don’t go prospecting in your pajamas, torn up jeans, daisy dukes, or yoga pants. Don’t wear a tuxedo either. Make sure you are well groomed and at least wear business casual. Make sure your clothes are clean and that you don’t smell. Realize that people judge you initially, based upon what you look like.
# 8 Check Your Breath
Bad breath is a quick way to kill a conversation with your prospects. Make sure you have gum or breath mints or breath spray readily available before you start talking to someone. You don’t want to breathe your bad breath on someone and have them pass out from the stench!
# 9 Be Authentic
Be yourself. You are unique. Don’t try to be someone you aren’t. Don’t think there is a certain way you have to talk or act to prospect someone. Regardless of who you are, not everyone will like you. Being genuine and real goes a long ways. Be yourself and you will attract the right people.
# 10 Initiate the Conversation Yourself
Don’t wait for others to initiate the conversation with you. Start out by saying hello to everyone you meet and then see where the conversation takes you from there.
There you have it folks. These are my top 10 best tips on how to approach your MLM prospects the right way. Just remember that the average person comes in contact with several hundred people per day. If you put a smile on your face, say hello to people, and follow the advice mentioned above, you will have a never ending flow of prospects and leads in your business. And that’s exactly what you want!