Today, I want to share my top 10 Scentsy success tips with you, so you can make more sales, sponsor more reps, and build a large team.
This information is really designed for the serious rep, someone who wants to make a full-time income with their business, but the information will also benefit part-timers.
What is the key to Scentsy Success? Why is it that some folks make a large income with Scentsy, while others earn little to nothing?
It really boils down to three things. Those three things are skills, activity and persistence.
To succeed in any network marketing or direct sales business, you need to master a specific set of skills. You need to master the fundamentals: prospecting, inviting, presenting, closing, retailing and follow-up. You also need to take massive action and talk to new prospects each day. Finally, you must be persistent and consistent for several years UNTIL you succeed.
I can’t really help you with the persistence or activity part. That is up to you. Instead, I want to focus on teaching you the SKILLS you need to be successful in your Scentsy business.
Top 10 Scentsy Success Tips
These tips will help you learn what it takes to make money with Scentsy. They are listed in no particular order. Let’s get started.
Top # 1: Learn How to Generate Leads
Of all the Scentsy success tips I can share with you, this one is the most important lesson. Do not skip it or take it lightly.
Quite perhaps the number one reason small businesses fail is because they don’t know how to generate leads.
No leads means no customers. No customers means no sales. No sales means you are out of business!
All sales professions have a high turnover for this one reason alone. Let’s face it, if you don’t have people to share the products or business opportunity with, you won’t be in business long.
Scentsy is designed to be a warm market business, but at some point, you will run out of people in your warm market to talk to. That’s why you need to learn prospecting and marketing. Simply put, you need to know different ways to get leads.
Prospecting is when you talk to people yourself. Marketing is when you use advertising and promotional strategies to get people to contact you first. I suggest you use BOTH of these methods to get leads.
Take some courses about marketing and lead generation. Read some books about prospecting. Watch a webinar about how to meet people on Facebook. Pick 1-2 lead generation strategies that really resonate with you and learn everything you can about those two strategies. It will be time and money well spent.
Here is a post I wrote with 34 ways to get leads. This is just the tip of the iceberg to learn how to get your own leads.
Tip # 2: Build a Team
Most people in the network marketing industry are confused. They really don’t understand the difference between network marketing and direct sales. Direct sales is when you focus 100% of your time on selling a product. It’s about one person doing a lot. Think of the Avon® lady.
On the other hand, network marketing is about a lot of people each doing a little bit. It’s about having a team of hundreds, even thousands of people all using the products, servicing a few customers and sponsoring a few distributors.
Never forget that!
To make big money in network marketing you need to build a team. You can make a decent part-time income just retailing products, but the big money comes from having a team of people.
Think of it this way for a moment. Who makes more money, the real estate agent or the real estate broker? Of course, the broker makes more money than the agent, because she is earning a small override off 50 to 100 agents’ sales, whereas the agent only makes money from their own personal sales. Does that make sense?
Think of yourself as an independent Scentsy broker. Your job is to retail products (some) and build a team of reps who use the products and retail products themselves.
If you’re trying to build a big Scentsy team, spend 80% of your business hours recruiting new reps and training your team, and the other 20% of your time retailing.
I can’t speak for you, but I’d rather earn a small override (commission) off hundreds of people’s sales than just make 100% of my own sales. Hopefully, that makes sense to you.
Tip # 3: The Million Dollar Mindset
You need to adopt a million-dollar mindset toward your business. That means you need to act “as if” you have one million dollars invested in your Scentsy business. Stop thinking of it as a little hobby or part-time thing.
Pretend you wrote a check for one-million dollars and you have one year to earn that income back! If you did that, I can assure you would take it seriously and have a sense or urgency.
Treat this like a real business and it will pay you like a real business. Treat it like a hobby and it will be an expensive hobby!
Tip # 4: Create a Daily Routine
We are all creatures of habit. No matter what you currently do in your day job, you already have a daily routine. You wake up at a certain time, eat certain foods for breakfast, drive to work the same way, get off work at the same time, do similar tasks at work, go home at the same time each day, watch the same television shows at night, etc.
Your Scentsy business shouldn’t be any different. You need a simple daily routine you can follow. You need three to five things that you will do every single day to move your business forward, minimum five days per week.
A sample daily routine might include:
- Call two prospects
- Book a party
- Follow up with one customer
- Make one sale
Your daily routine will be based upon your income goals and the amount of time you are committing to your Scentsy business each day. Learn more about creating a daily routine here.
Tip # 5: Learn How to Sell
If you own a business of any kind, you are in sales. If you are married, you are the best salesperson ever. You convinced ONE person to spend the rest of THEIR life with you. If you have kids you are in sales.
Sales is quite perhaps the oldest profession in the world. It is the most important profession in our society. Without sales, nothing happens. Don’t let the word “selling” scare you.
Selling is nothing more than influencing someone. It’s getting someone else to see your point of view. It’s not about hard-selling, using hype or pressure. It’s about figuring out the other person’s problems and offering a solution.
Read books about selling. The best one you can read is “How I Raised Myself from Failure to Success in Selling” by Frank Bettger. That book changed my life.
Attend training on how to sell. There are plenty of great YouTube videos you can watch, books you can read, and courses you can purchase. Not only will this benefit your Scentsy business, it will make you more valuable in your day job. It will also boost your confidence.
Tip # 6: Find a Mentor
There is no need to EVER reinvent the wheel. One of the best things about Scentsy, and the network marketing industry, is that you get a FREE mentor. That does not happen in any other profession that I know of.
Trust me, there is someone in your upline support team who is willing and able to help you. Keep calling until you find that person. Chances are it won’t be your sponsor. When you find someone with fruit on their tree, who is willing to coach you, humble yourself enough to follow their lead.
On a side note, most of my mentors I have never met in real life. Almost all of my mentors came from books and YouTube. In today’s world, there is no excuse not to have a mentor. If you can’t find someone in your Scentsy support team to mentor you, find someone on YouTube.
Every successful person in every industry, that I know of, has a mentor. You should too!
Tip # 7: Stay in Touch and Master the Follow-UP
This one piece of advice could make you MILLIONS. The real profits in any business comes from REPEAT sales. If people only order from you one time, you FAILED and messed up. This normally happens because most “salespeople” and “businesses” are horrible at the follow-up.
You need to keep a MASTER LIST of every customer, prospect and team member you ever come in contact with. You need to use an auto-responder or CRM program to stay in touch with these people a few times each month. The money is in the follow-up.
You also want to build up a database of all of these people and send out a monthly Scentsy newsletter. This will help generate additional sales, bookings and might even lead to new recruits.
Remember this, people are bombarded with marketing messages every single day. If you don’t stay in touch with people, your competitors will. Do the little things and stay in touch. Send birthday cards, holiday cards, and handwritten notes. Do courtesy follow-up calls, create a Facebook group for your customers and prospects and stay in touch, and any other creative thing you can think of.
Tip # 8: Five to Ten Exposures per Day
This business is a numbers game. All businesses are a numbers game. If you aren’t making exposures to new prospects daily, your Scentsy business will stagnate.
As a part-timer, you should be making five to ten exposures per day. As a full-timer, you should be making 20 to 30 exposures per day.
These exposures are prospects you can share the business or products with. They can be your own prospects, or you helping your team members make exposures. Keep in mind I am talking about NEW prospects, not contacting the same people over and over.
This is where most people really mess up. They don’t make many exposures and then they wonder why their business won’t grow. If you are talking to at least five to ten people per day, you will always have someone to book a party with, sell a product too, or share the business with.
Tip # 9: Focus on the Money Producing Activities
Not all business activities are created equal. There is busy work and money producing activities. Most Scentsy reps spend MOST of their time on busy work and wonder why their Scentsy business doesn’t grow.
Busy work is ANYTHING that does not make the cash register ring. This includes surfing the internet, spending time on Facebook, cleaning your office, organizing things, looking at catalogs, etc.
Money producing activities, on the other hand are ANYTHING that puts money in your pocket. This includes retailing and recruiting.
Be sure to spend 90% or more of your business hours on retailing and recruiting. Do that and you will make money and your business will grow. Don’t do it and you will be a statistic.
Tip # 10: Master Your People Skills
One of my best Scentsy success tips is to work on your people skills. You have to be personable and learn how to get along with many different types of people. Remember this, people like to do business with people they like, know and trust.
If you have a chip on your shoulder, lack confidence, are rude, shy, hard to get along with, or can’t stop yapping, you’re going to have to grow as a person. One book that really helped me was “How to Win Friends and Influence People” by Dale Carnegie. This book taught me tons of great people skills.
Learn how to be a good listener. If you are a good listener, you will be welcome wherever you go. People like good listeners because so few people do it.
Most people think the key to success in Scentsy is to be a good talker. I disagree.
I think it would be much wiser to learn how to ask questions and listen. Your job is to be a consultant. Think of yourself like a doctor, where you ask a lot of questions to diagnose the problem, before you offer a solution (your products or business).
Here is a post I wrote covering a few things you can do to improve your people skills.
These are just a few of my favorite Scentsy Success tips. Whether you want to earn $500 per month with Scentsy, or $10k per month, you can do it.
It all boils down to your ability to find customers, sponsor people, build a team, and create a winning team culture. The bottom line is you must grow as a person, because your business will only grow as much as you do.
What are your thoughts? Please leave a comment below to share your best Scentsy Success Tips. I look forward to hearing from you. Have a great day!
Disclaimer: Scentsy is a registered trademark. I am in no way affiliated with the company, nor have I been in the past. You can visit their corporate website here.