Top 10 Pay Per Click Marketing Tips for Network Marketers

Today, I want to share some of my top 10 pay per click marketing tips for network marketers.

In case you aren’t familiar with pay per click advertising, do yourself a favor and educate yourself about it.

It’s a fast and powerful way to generate endless leads for your business.

For the purpose of this article I am going to assume that you know what it is and how it works.

Listed below you will find my top 10 pay per click marketing tips for network marketers.


1.  Set Up a Game Plan from Day One

One of the big keys to success in any business is to set up a game plan right from day one.

This “game plan” is your strategy.

It covers your goals, vision, and strategy for your business.

Now of course you should have a business plan, but you also need a written game plan for your pay per click marketing efforts.

You should write this down on paper, refer to it daily and make changes as necessary.

Don’t do any other step on this list (not even set up your PPC account) until you do this.

Your game plan should clearly identify your goals, your budget, your daily action steps, an analysis of your competition, potential opportunities, etc.

The Internet Changed MLM2.  Educate Yourself About Pay Per Click Advertising

My next tip is to educate yourself about PPC, before you get started.

Read a couple books on the subject or take a class about it.

Hire a business coach.

There are also some great videos on YouTube about pay-per-click.

The small amount of money and time that you invest on the front end will really pay huge dividends on the back end.

Of course, you’ll still learn as you go, but you need some basic fundamental knowledge before you get started with PPC advertising.

At a minimum, read the book “The Ultimate Guide to Google Adwords” by Perry Marshall.

You can also check out his material on YouTube.

3.  Don’t Lead With Your Business Opportunity

Whatever you do, do not lead with your business opportunity.


This is quite perhaps the fastest way to go broke with your PPC marketing efforts!

Rather than promoting your business opportunity with PPC, do yourself a favor and promote a generic training product or recruiting system instead.

You will lead with that and then offer your network marketing business opportunity on the back end.

Another option is to give away something for free first, such as a free report, and use the two-step selling process.

This is the smart thing to do.

4.  Start Small

Whatever you do, start small and test everything you do.

Even if you have lots of capital you can use for advertising, don’t waste it.

With your first experiment, set a budget of $10.

Once your first experiment is done take what you learned and do a $20 PPC experiment.

Keep repeating this process over and over and gradually keep increasing the amounts.

This will keep you from wasting money.

By the time you do this ten or fifteen times you should have something that works great and converts well.

At that point in time you can invest significantly more.

5.  Send People to a Capture Page and Then Redirect Them to Your Sales Page

When you advertise with PPC, your goal is to generate leads first, rather than try to make a sale.

Rather than sending people directly to a sales page, you want to send them to a capture page first.

That way you can collect their name, email and contact information, so you can build your list.

Once they opt-in, you can redirect them to your sales page or one time offer.

Don’t make the common mistake that most people do.

Get the name and email first and then send them to your offer!

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  5. How to Sponsor 20 New MLM Reps/Distributors Quickly: An 8 Week Action Plan

6.  Track and Measure Everything You Do

You HAVE to track and  measure everything you do.

Keep track of what is working and what isn’t working.

Know your cost per click, conversion rate, cost per lead, cost per sale, etc.

Keep this in an Excel Spreadsheet or in a dedicated notebook so you can refer to it often.

Keep tracking and never stop.

Numbers never lie.

Always look for ways to improve your conversions!

7.  Split Test

Whenever you are doing ads on a PPC network, do yourself a favor and split test.

This is the process of running two different ads at once to see which one outperforms the other.

Once you find an ad that converts well, ditch the losers, and then split test your winning ads with a new ad.

Keep repeating this process and never stop.

Before you know it you will have a winning ad that converts like hot cakes.

8.  Only Use One PPC Platform at a Time Until You Know What You Are Doing

There are lots of different PPC networks online.

I highly suggest you only use one at a time, especially in the first six months.

While the different PPC networks all have things in common, they are all different.

If you spread yourself too thin, you will dilute your efforts.

For the first 90 to 180 days, pick one platform and use nothing else.

Master it.

Learn everything you can about it.

Once you are getting good results, and have everything set up on auto-pilot, you can branch off and use other networks.

Some of the popular PPC platforms include Bing, Google and Facebook.

9. Use One of the Major PPC Networks

My next tip today is to use of the major networks.

I highly suggest you start out with either Facebook, Google or MSN Ad Center/Bing.

These are the big players in the PPC world.

For most of you, Facebook will be your best bet.

Google simply isn’t MLM friendly.

Don’t make the mistake of using a third rate PPC network, either.

You simply won’t do well with it.

Focus on the big boys.

They have most of the traffic anyway.

the internet10.  Learn from Each Failure and Keep Pressing Forward

Success takes time.

Your key is to fail fast and learn quick.

Keep failing and keep learning.

Every time you fail, take what you learn and apply it in your next campaign.

Make it a goal to fail as often as you can, but never to make the same mistake twice.

It’s going to take you 90 to 180 days of consistent work to figure things out and get good results.

So don’t worry if you aren’t getting good results right away.

Keep pressing forward.

Final Thoughts

In summary, these are my top 10 pay per click marketing tips for network marketers.

By following this advice you should succeed with pay per click advertising.

Success boils down to having a game plan, educating yourself, taking action, learning from your mistakes and persisting.

If you get started with PPC advertising and never quit, you should have things figured out pretty well within 90 to 180 days.

And once you do that, you can start building your network marketing business on complete auto-pilot.

What are your thoughts?

What are your best pay per click marketing tips for network marketers.

Just leave a comment to share your thoughts.

I look forward to hearing from you.

Suggested Reading

Disclaimer: You can lose money with PPC advertising.  Individual results will vary.  I cannot guarantee you will achieve success.

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17 thoughts on “Top 10 Pay Per Click Marketing Tips for Network Marketers”

  1. I used pay per click years ago before it was popular and I was lot with what i was doing. Now that I am seeing it all over, like Facebook for example, I am considering using it again. I would like to gain more traffic and it seems a great tool to use for this.

  2. Pay per click can be an advantage or a disadvantage. I have read comments showing both here. I agree with Chuck in that you need to always keep testing. Start small and take prospects to a capture page. There are very few circumstances in which you should take them directly to a sales page. I can see where you would if you were offering an item that could not be passed up I.E.- a car for $50 or something of the sort. Most MLMs don’t offer that so a capture page is best. You will then have emails and can use your auto responder.

    Good post Chuck!

      1. I must also mention Chuck that there are also PPS programs too. Pay Per Sale or Pay Per Lead guarantees that you get a sign up or sale from the click. This stops those scoundrels who are clicking just to make money and will never sign up. I have used Share A Sale, ClickBank, and Ad Click Media. They are all great plans and Share A Sale handles ads for some of the top corporations.

        Just a thought you may want to try and test.

  3. I like your tip #9.. Choosing effective keywords and keyword relevance with your landing page are also two basic and most effective tips for PPC bid management… thanks to share your thoughts on PPC marketing..

    1. You definitely need to pick the right keywords and focus on the right audience. Your offer and the people you share your offer with are the two most important success factors.

  4. Hey Chuck. I know this is an older post, but I have been brushing up on PPC and came across your post. I have been cautious with PPC personally. I also believing in the importance of tracking and measuring. That’s part of the reason I have been moving slowly. I feel I need to really continue to study and become better educated before venturing out. Almost there!

    1. PPC can be very expensive if you don’t know what you are doing, however, once you learn the ropes and find something that works, it’s the easiest and fastest way to get leads and make money online.

  5. Here’s my best pay per click tips for network marketers.

    1. Use Facebook
    2. Study everything you can about Facebook ads
    3. Start small and test your results
    4. Promote something other than your business opportunity
    5. Keep making incremental improvements

    I hope that helps.

    1. Many people do not realize that you don’t even need to start with paying for advertisement on Facebook.

      I recommend setting up a page that draws people. As a book author, I set up a page called Books In Or On Puerto Rico. I then get people to visit my blogs or other writing platforms. I can also send them directly to “special deals” on the books I have authored.

      None of this cost me a dime; just time.

      I don’t disagree with advertising on Facebook, but you can start off this way and get some good ideas on where to move with your advertising.

      The same system I am using could be used in many platforms. You could use your Facebook page to lead others directly to your capture page. For that matter, you could, in many ways, make your Facebook page a Capture Page.

      Just my two cents and hopefully it will help many.

    2. I hate pay per click. I have never done anything but lose money with the idea. I’ve tried Google, Bing and Facebook, but I can never make any sales.

  6. I would recommend pay per click if you aren’t leading with your primary MLM Company. Doing that will make you go broke first. Instead, I suggest you promote a leads program, system or service and then back end people with your business. I sell custom blog themes and then back end people with my business opportunity. I sponsor a lot of people this way, without hassle, and I make money from my theme business.

  7. Tip #3: Start Small is a very good tip to offer to others. I have seen many people start large and then end up losing a lot because it did not work out for them. Even if you have the money to spare, you don’t want to lose money if you do not have to do so. Starting small allows you the chance to test things as. If it works, then you keep working your way up by setting larger goals. This way, if you don’t succeed when you start small you won’t be losing a lot and you can regroup early on.

    1. All advertising, including pay per click advertising should be methodical. You should never wing it. Do a small test and evaluate your results. Tweak your campaign and do another test. Learn from your mistakes and tweak it again. Keep doing this until you get a good conversion rate. Once that happens you can spend the big dollars and roll out your major PPC campaign.


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