What are the best MLM tools? In my opinion, there are a few network marketing tools that all network marketers MUST have and use. These MLM Tools apply whether you are building your business online or offline.
What is a Tool?
An implement, especially one held in the hand, as a hammer, saw or file, for preparing or facilitating mechanical operations. Source
A tool can be a physical object such as mechanical tools including saws and hammers or a technical object such as a web authoring tool or software program. Furthermore, a concept can also be considered a tool. Source.
In my own words, a MLM tool is any product, resource or item that helps you grow your business and work smart.
Top 10 MLM Tools
Listed below are some of my favorite MLM Tools, in no particular order.
# 1 Your Personal Story
Of all of the MLM Tools I can think of, NONE OF THEM are as important or as powerful as your own personal story. This includes your personal story using the products or services and your personal story of your success in the business.
This is why it is vital that you are your own best customer AND you get off to a fast start in the business. Remember that facts tell, but stories sell. Your prospects will remember the stories you tell them, but they won’t remember everything else. That’s why you want to use stories with your prospects whenever possible.
# 2 Your Own Website
Everyone needs their own website. To clarify, this does not mean you need a 1,000 page blog or sophisticated website like I have. You just need some type of online presence where your prospect can GOOGLE your name (which they will) and learn more about you. It could even be a one page website with your bio, a few photos, your contact information, and the programs you promote.
# 3 Drop Card
One of the best MLM Tools you can use is your own drop card. Think of this as a marketing message on a business card. A drop card is slightly bigger than a business card, but smaller than a postcard. You put a headline, a few benefit statements and a call to action on your drop card and leave them wherever you go. Many people have gotten great results using the $100 bill drop card. I would recommend using a drop card instead of a business card.
# 4 Your List
No, I’m not talking about your warm market list here, although that is important as well. One of the most important things you can do is keep a database of EVERYONE you ever talk to about the business. Include everyone you meet, people who join your team, people who email you, people who buy from you, etc.
Over a period of several years you could have tens of thousands of names in your database. Keep in touch with these people often. Develop a relationship with them. Never use pressure of hype. Always be a professional. If you do those things, you can always revisit your database every few months to find qualified prospects.
# 5 Product Samples
If your business offers sample products, order some. Assuming your products are good, you can give your prospect a sample and it will do a lot of the selling for you. Don’t be stingy on product samples. They are powerful! Use them whenever possible. Learn more about product samples.
# 6 Sizzle Call
If you don’t have a sizzle call to promote your business, you are really missing out. A sizzle call is simply a 24/7 recorded message people can call to get an overview of your business. This makes sharing the business with others a breeze. You just send people to the recording and it does the work for you.
# 7 Accounting Software
You need something similar to QuickBooks to keep track of your business finances. Do not overlook this. Getting organized and keeping good financial records will save you thousands of dollars in taxes each year.
Each month, you want to input your expenses and income into your financial software so you have an updated profit and loss statement for you business. You need to know where your business stands financially at all times. This also makes tax time a breeze.
# 8 Your Auto-Responder
Every network marketer needs an auto-responder. This is my # 1 MLM Tool. I would give up my blog and team before I ever gave up my auto-responder. Think about that for a moment.
An auto-responder lets you automate the follow-up process. You can build your email list and stay in touch with people on complete auto-pilot.
Remember, the average person needs minimum 7 to 20 follow-ups before they buy or join. An auto-responder makes keeping in touch a breeze.
# 9 Your Upline Mentor
One of the most underrated and underutilized MLM Tools is your ACTIVE, SUCCESSFUL UPLINE. This may or may not be your sponsor. You want to leverage your upline mentor whenever possible, because they have skills, experience and expertise you do not have.
They can help you close your prospects, give you credibility, answer your questions and help you succeed in the business. Whatever you do, find SOMEONE in your upline who is successful and willing to help you and leverage them whenever possible.
# 10 Car Magnet or Sticker
If you aren’t using a car magnet or car sticker, you are leaving a lot of money on the table. What you want to do is come up with something generic and catchy. Be bold and be different. Have something that stands out and captivates your prospect’s attention.
Do not say the name of your MLM Company on your car sticker. Instead, have a catchy headline and a simple way to contact you. Best of all, you can generate leads passively, while you are out and about living life, driving to work or doing errands.
What Are Your Favorite MLM Tools?
To keep things interesting, I asked a few of my friends what their favorite MLM Tools are. Here are their responses.
Since I work almost 100% online, my two favorite tools are the internet and the telephone. Both give me unlimited access to everyone.
On the internet, my favorite tools are websites, videos, and email auto-responders.
On the phone, my favorite tools are a very good headset for my cell phone. For bluetooth headsets, I use the headset of choice for most truck drivers – a Blue Parrot B250-XT+ that I paid $95 for. But today they can be bought much cheaper.
For a wired headset, that requires no batteries or charging is a GE Headset. Both have a boom microphone with a windscreen. Make sure it has 3 black bands on the plug. These cost about $22. Both of the last for years in most cases.
Michael Lancto is an Air Force veteran, coach, minister and successful network marketer. He has helped many people develop a six figure MLM Income.
My favorite MLM tool, hands down, is the The Conversion Pros Marketing System.
They offer a simple and effective all-in-one world class suite of marketing tools to gain more leads and effectively market your business. They offer a capture/landing page builder, which allows you to create multiple lead capture pages for your business.
You can add marketing videos to them as well, and an email auto-responder, which can send up to twenty two email messages to each lead. They also give you a text message blaster, blog creator, and a contact relationship manager.
As an option, you can purchase leads from them that are very high quality and responsive. If those leads aren’t interested in your primary program you can offer them The Conversion Pros.
The system makes marketing fun, and it amazes me how easily you can create your own lead capture pages and get more interest in your business, because you’re not using the same pages that everyone else in your company is using.
Their training is exceptional and you can also earn 50% on any member you refer. If you really want to learn marketing for your business you should join The Conversion Pros and you can create an additional income stream as well.
Michelle Ashley is a Home Business Entrepreneur and coach with over 25-years experience. She empowers people to step out of their comfort zone and develop multiple streams of income.
Tools are important in any type of business. Could you imagine a carpenter trying to build a house without any tools? It simply wouldn’t work.
Network marketing is no different. If you want to build a successful MLM Business, you need to have your own network marketing tools which allow you to work smart, while leveraging your time and effort. My favorite MLM tools were listed above.
If you’ve been involved in this great industry for any period of time, you might even use some different tools. If that is the case, I would love to hear from you. Please share some of the tools that you use and recommend, with the rest of our online community. Leave a comment below to let me know what you think.