What are the best Herbalife Marketing Tips I can share with you? Let me begin by telling you that Herbalife® is one of the top 10 biggest and most successful multi-level marketing companies in the world.
They are a multi-BILLION-dollar company. They’ve been around almost 40-years now. Herbalife is a MAJOR player in our great industry. They have products that people want and need. Their products are fantastic.
Although I am not affiliated with the company in ANY way, I have a ton of respect for Herbalife.
Why Most Herbalife Reps Struggle
While many people do earn large incomes with Herbalife, it’s a proven fact that most people struggle. This is not exclusive to Herbalife. It’s actually quite common in all MLM Companies.
In my opinion, people struggle for just TWO REASONS. They either don’t have the right skill-set or they don’t have the right mindset. Network marketing, just like any other profession, requires specialized knowledge. In addition, people must make the mindset transition from employee to entrepreneur.
Until you learn to think and act like an entrepreneur AND master the basic network marketing skills (prospecting, inviting, presenting, closing, teaching, leading and selling) you will struggle in your Herbalife business. Most people do not enter our industry with these skills, but ANYONE can take the time to develop the right skill-set and right mind-set if they choose to.
You see, sales and marketing are the lifeblood of any business. When you have your own Herbalife business, your products are not your real business. The products are important, but they are NOT the business. Instead, marketing and selling your Herbalife products (and the business opportunity) is your real business.
Even though the Herbalife products are great, they don’t sell themselves. You don’t need to be a sales superstar to succeed, but you do need to know how to meet prospects, share the products, overcome objections and close sales. You need to know how to launch new reps, build leaders and duplicate yourself.
Most Herbalife reps have never been taught how to market their products and they’ve never had a sales or marketing job before. Most new reps have very little leadership experience. Even worse, most reps have never owned a business before. As a result, many reps are clueless about what it takes to build a successful business of any kind.
Fortunately, ANYONE can learn these skills if they invest the time and money to do so!
Top 10 Herbalife Marketing Tips
My goal today is to help you succeed with your Herbalife business. I want to share my top 10 Herbalife Marketing Tips with you, so you can get better results in your business. They are listed in no particular order.
# 1: Understand Why People Buy Stuff
People are emotional creatures. Write that down. If we were logical, no one would be overweight in the first place. Everyone would eat healthy and exercise regularly.
Because we are emotional creatures, we make emotional decisions and then justify it with logic. It’s just human nature.
When you are trying to make a sale, or recruit someone, focus on the person’s emotions.
Forget about the details. Forget about the ingredients. Most people really don’t give a crap about that stuff anyway.
Do you actually think most people read the label on everything they buy at the supermarket, or at McDonald’s? Nope.
What people really care about is “what’s in it for me?” That is their favorite radio station: WIIFM.
You need to find out your prospect’s hot button and tailor your presentation around that. Figure out what their problem is and then offer them a solution to that problem.
Show them how your products can:
- Make them look good for their upcoming high school reunion.
- Help them lose weight so they can find a date.
- Help them get healthy so they have more energy to go mountain biking on the weekends with their friends.
- Help them lose weight so they can wear their bikini this summer at the beach (and feel good about themselves).
Or, show them how the opportunity can:
- Help them pay off their debt
- Help them earn enough to bring their wife home from work
- Help them fund their retirement
- Help them buy their dream home
- (or whatever their hot button is)
Remember this; each person’s hot button will be different. It’s your job to ask questions (and listen) so you can figure out what their hot button is.
After you do that, tailor your sales presentation around that hot button and you will make more sales, and recruit more distributors. Show them what’s in it for them and they will move mountains and earth to get it.
On the other hand, show them what’s in it for you and they could care less.
# 2: Develop a Written Business and Marketing Plan
Name one successful business in the real world that doesn’t have a written business plan and marketing plan? Can you?
You need clear goals, a strategy you can follow, and a sound daily routine so you can be effective and efficient.
Most people who sign up as a Herbalife distributor don’t do these things. They just “wing it” and hope everything will work out for the best.
They don’t have a clear goal, nor do they have a plan to get there. This leads to frustration and burn out.
Spend some time and write down your business plan and daily action plan. Get feedback from your sponsor and successful upline to see what they recommend. Do NOT skip this step. Failing to plan is planning to fail.
# 3: Study Marketing
Most companies in our great industry do a horrible job at teaching their reps marketing.
Making a list of family and friends is a fine starting point. It’s something anyone can do. But it sure isn’t the ONLY way to build your business.
Most people are screwed after they go through their warm market. They don’t know what to do next. They don’t know how or where to find prospects.
Do NOT let that happen to you. Study marketing.
Study direct response marketing. Learn everything you can about lead generation.
I can assure you, everyone who does well in Herbalife knows how to generate leads. Without leads, there is no business. No one to talk to.
I encourage you to spend 30-minutes a day to study marketing. There are tons of great YouTube videos on the subject. There are tons of books on the subject.
There are even generic marketing and lead generation conferences and workshops you can attend. You can even buy audio CD training programs that teach you about marketing and lead generation.
Once you master lead generation the business becomes much easier to do. When you have a steady flow of new leads each day, the business becomes PROFITABLE.
Study DAN KENNEDY. That dude is a marketing genius.
There are many other marketing gurus, but he is the best-of-the-best, in my opinion.
You can check out his books on Amazon. Order a few of them and study them. You owe it to yourself, and your team, to get good at marketing and lead generation.
# 4: Become a Network Marketing Professional
We get paid based upon the value we bring to the marketplace. The more value we provide the more money we make. The more people we serve the more money we make!
People join PEOPLE, not companies. People buy from people they like, know and trust. Make sense? It’s true.
Work on yourself. Learn more about the company’s products. Get healthy yourself. Learn about your company and the profession. Maintain a great self-image. Invest in your business education. Develop your skills.
The law of attraction is always working. It’s either working for you or against you.
Become someone worth joining. Ask yourself, “would I want to recruit someone just like me?” If yes, you are on the right track. If not, you need to work harder on yourself than you do in your business.
The better you become, the more people will WANT to buy from you. NO ONE wants to sell their home with the brand new real estate agent who has never sold a home before. Instead, they want to list their home with the top agent in the agency.
The same holds true in Herbalife (or really anything else). People want to do business with professionals, not amateurs.
Work on becoming a professional in your business. It is time and money well spent. It’s one of my best Herbalife Marketing Tips.
Act AS IF you have ONE MILLION dollars invested in your Herbalife business and you have one year to earn it back.
# 5: Wear the Button
Mark Hughes was a marketing genius when he came up with the idea to “wear the button.” A REAL GENIUS…
Wearing the button is a great way to get more leads for your Herbalife business. Some people might think it is silly, but it does work.
Countless people have achieved success with Herbalife simply by wearing the button. The button will spark people’s curiosity. Not everyone, but some people.
If they are interested, they will ask you questions: just what you want them to do.
Wear that silly little button everywhere you go. Oh yeah, make sure you know what to say when people ask you about it.
The last thing you want to do is give them a dumb and confused look. Have a simple little elevator speech that you can share with them.
Get really good at asking questions and getting their contact information. Whatever you do, do NOT puke your business or presentation all over them.
Be short and sweet, to the point, get their information, and follow-up with them later.
# 6: Retail & Recruit
You should maintain a nice balance between retailing and recruiting. Don’t just focus on recruiting and don’t just focus on retailing.
Understand the difference between network marketing and direct sales. Direct sales is like the Avon lady. All they do is sell products.
Network marketing, on the other hand is about a LOT of people using a few products themselves, serving a few customers and recruiting a few distributors.
If you ONLY retail products, you will not get the leverage or duplication that network marketing offers. Also, if you just focus on recruiting, you will leave a lot of money on the table, because most people you talk to are much more qualified to be a customer than they are a distributor.
Balance is key. Do both. Personally, I suggest leading with the business and then offering the products. Why? Because MOST people you talk to WANT to make more money, and a much smaller percentage of people actually care about their health and are willing to buy health products and supplements. Food for thought.
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# 7: Be Coachable
Like I said earlier, Herbalife is a multi-billion dollar company. What does that mean? It means there are LOTS of people in the company making SERIOUS money.
What you need to do is find SOMEONE in your upline success team who is successful, has a game-plan and is willing to help you succeed. This may or may not be your sponsor. In most cases, it will not be your sponsor.
Once you meet this person, humble yourself to be quiet and follow their lead. Do not question what they say. Do not reinvent the wheel and try to do it your own way.
If they’ve achieved success in the business, they know what they are doing. If they are willing to help you, consider yourself lucky.
Could you imaging buying a McDonald’s franchise and then trying to do everything your own way? You change the menu, meal plan, store layout, etc. If you did that, you would lose your franchise.
Herbalife won’t terminate you for not following your successful upline’s lead, but you are crazy not to!
# 8: Develop an Online Presence
One of my best Herbalife Marketing Tips is to develop an online presence for your business. What does this mean?
It just means you have a few pieces of content on the internet working for you 24/7.
- Update your LinkedIn profile
- Create a few YouTube videos
- Post a few articles online
- Guest post on a few blogs
- Update your social media accounts
- Have your own capture page to get leads
- Set up your free Google Business directory
- Use your own email signature
None of these things are overly complex or hard to do. Most are free.
You want an online presence so people can find you online, especially when they search for a local Herbalife distributor in your home town.
This CONTENT also helps you pre-sell your prospects on YOU, which is vitally important.
# 9: Create Your Own Wellness Group or Weight Loss Challenge
This is one of my favorite Herbalife Marketing Tips.
You could create your own weight loss group or weight loss challenge with a few of your friends. Get a group of people together who want (and need) to lose weight and do a 90-day weight loss challenge.
Facilitate the group. Let the group be free to participate in, but people have to be a customer of yours to have access to the group.
Even finding 5-10 friends who agree to do the weight loss challenge with you could provide you a nice little retail income. Plus, it would be a great source of referrals.
You could even create a virtual weight loss group on Facebook.
# 10: Build Your Database
Starting today, build a database with your prospects. Everyone you talk to, everyone who becomes a customer, everyone who requests more information, everyone you meet, and everyone who joins your team goes into your database. You can use a fancy software program to track these people or a simple Excel Spreadsheet.
Let me take a moment and show you how powerful this can be.
Let’s say that for the next 5-years you talk to three people a day about the products or business. Let’s also suppose that during that time frame you find 100 customers and sponsor 100 distributors (that’s less than 2 per month).
If you were to keep EVERYONE’s contact information in your database, you would have around 5,200 names in your database. If you did a good job staying in touch with these folks, once per month, you would be amazed at how many additional people you would recruit or sell products to.
You would be surprised at how many people who dropped out of the business, or customers who stopped ordering, eventually come back to do business with you!
For any business, their greatest asset is their LIST. These are people who have done business with them in the past, and leads that have not been converted yet.
After five years, you would no longer need to talk to 3 new people per day. You could instead reach out to a few people in your database (people who already know you) and communicate with them. These prospects will be at least 10x better than a cold prospect off the street.
Following my Top 10 Herbalife Marketing Tips will help you improve your Herbalife marketing efforts and grow your business. It will help you find more customers and distributors. Not all of this is rocket science, but I hope you found the information helpful.
What are your thoughts? What are your best Herbalife Marketing Tips? Leave a comment below to let me know what you think. I look forward to hearing from you. Have a great day.
Disclaimer: Herbalife is a registered trademark. I am in no way affiliated with the company. Individual results will vary.