Top 10 Countries with Most MLM Distributors and MLM Revenue

Guest Post by Greg Boudonck

As a writer who just loves the research side of my job, I discovered my friend, Chuck Holmes has decided to challenge my research skills. Chuck asked me to find the top 10 countries with the most MLM distributors and MLM revenue.

At first, I was wondering if he had asked me to take on an impossible task, but until I looked closer, I had to declare that nothing is impossible.

At one point, I was wondering why my laptop was bogging down, and I then counted 24 tabs opened. Ahhh, researching; I love it. So, without further ado, here are what I discovered to be the top 10 MLM countries starting at #10 and working up to #1.

While I cannot find tried and true figures on the amount of people and revenues from multilevel marketing in each of these countries, I have found that these statistics seem to be the overall consensus. I will tell you the country, some of the MLM’s that operate and are based there, and any other facts I discovered.

#10: China

Even though multilevel marketing is illegal in China, it is still flying in at #10 on the MLM radar. The government ordered that all MLM companies shut down while they examine the business model.

I just cannot get the picture out of my mind of a Mary Kay representative sitting in a Chinese prison cell and a hardened criminal asking her what her crime was. “I just delivered some lipstick to a client and the police raided the place.”

MLM companies can get an allowance, but they must follow these Chinese guidelines:

  • Have a business license

  • Representatives must wear a badge

  • Only one level of payouts

  • Company must have an advanced training course

  • Representatives must be licensed after completing the course

What many of these companies are doing is operating out of Hong Kong or Taiwan where MLM is legal and they (the representatives) are living in China.

One company that was recently investigated by Chinese authorities was NuSkin.

#9: Taiwan

It is estimated that approximately 12% of the population of Taiwan are involved in multilevel marketing. In 2014, Taiwan instituted the Multi-Level Marketing Governing Act.

This is a way for the government to make sure that certain guidelines are followed so consumers are not manipulated.

Some of the companies with strong operations in Taiwan are:

Also, companies such as Amway, Herbalife, and others are doing well in Taiwan.

#8: Canada

To me, Canada is no surprise, except I thought it may be higher on the list. MLM is taking a strong root in our northern neighbor. The expansion came when distributors in the U.S. shared with Canadian friends and family. Some of the MLM companies doing well in Canada are:

  • Amway

  • Avon

  • Herbalife

  • ACN

  • and Mary Kay

I believe that we will probably see more and more Canadian based MLM companies appearing in the future.

#7: France

The economy in Europe is a roller coaster. Many people are finding multilevel marketing as a great way to increase their income. France is a country that MLM has become popular. With a wide variety of people, the products are well accepted. The top 5 MLM companies in France are:

  1. Amway

  2. USANA

  3. Nu Skin

  4. Forever Living

  5. ACN

#6: Germany

Just as France, Germany’s economy floats up and down. Also, there is a strong American influence with the multiple military bases.

MLM has taken hold, and we find that many German entrepreneurs believe it is a great business model. Some MLM’s that are seeing great revenues in Germany are:

  • Xstream Travel

  • PM International

  • and of course, Amway

#5: Italy

Italy has been a huge MLM loving country. The Italian government has cracked down on some MLM companies for using manipulative approaches and bad business tactics. I believe Italy may even climb higher on this list as MLM is a favorite business model in this European country. Three MLM companies that were punished in Italy were:

  1. Vemma

  2. Organo Gold

  3. Asea

#4: Brazil

Multilevel marketing is huge in this South American country, and growing more every day. Some companies have taken MLM to a whole new level in Brazil. One company called WiBOO uses a social approach allowing MLM to soar to new heights.

It seems the highest revenue MLM’s in Brazil are cosmetic and skin care companies.

#3: United Kingdom

The United Kingdom is a haven for multilevel marketing companies. Many consumers purchase their goods via MLM instead of store shopping. Some of the companies who have a substantial place in the U.K. are:

  • Herbalife

  • Arbonne International

  • Utility Warehouse

  • Avon

  • Kleeneze

  • Pampered Chef

#2: Japan

I must admit that I was somewhat surprised that Japan slipped in at #2. The fact is: people love multilevel marketing in Japan. A huge percentage of the Japanese population participates in some form of MLM. Companies like Herbalife and Amway do well in Japan, as does the Japanese based MLM called For Days Co., Ltd.

#1: United States of America

This is no surprise. Multilevel marketing is the business model that many people in the U.S.A. have turned to. The last figures I could find showed that approximately 18,200,000 American citizens are in MLM, and the revenue for MLM in the U.S. is around $34.5 Billion.

So what do you think the top MLM companies are in the U.S.? I would say:

  • Advocare

  • Amway

  • Mary Kay

  • Avon

  • Herbalife

It seems to me that the MLM business model is quickly catching the traditional business model in the U.S.

Final Thoughts

There are many other countries that come close to making this list. India, Australia, Mexico, and Russia are all jumping ahead on the MLM bandwagon.

That is what makes multilevel marketing great. I can be here in Puerto Rico and have people in my down-line from other countries. If I was to open a traditional business, I would primarily have Puerto Rican customers.

So, let’s hear your thoughts. Do you agree with this list? If you have any comments or any questions, please leave them in the comment section below. Thank you and have a great day.

Disclaimer: Neither I nor the Online MLM Community is affiliated with any of the MLM companies listed in this post. This is not a paid review.


  1. Network Marketing: A Growing Industry, Hard Facts and the Future
  2. How many MLM/network marketing distributors are there in the U.S.?
  3. Multi-Level Marketing: China Isn’t Buying It
  4. Introducing the New Multi-Level Marketing Governing Act
  5. Top Countries for MLM
  6. 3 Good MLM Companies
  7. List of UK (MLM) Network Marketing companies

About the Author

Greg Boudonck is a freelance writer and the author of over 50 books. He writes on many different topics, but business subjects are one of his primary areas of writing expertise. You can see more about Greg and his work by visiting his website at

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