I am a huge fan of Art Jonak. He is a legend in the network marketing industry and he’s a great guy. I’ve never been part of this team or worked with him in real life, but I have studied his training materials for many years. Simply put, I have tremendous respect for Mr. Jonak.
What I want to do in today’s post is share some of my favorite Art Jonak quotes from the book “The Ultimate Guide to Network Marketing.” Art shared some insightful tips in the book. It’s a book by Joe Rubino with a compilation of short stories and lessons from successful network marketing distributors.
These are my top 10 Art Jonak quotes from the book, listed in no particular order. After each quote I share my own thoughts about it.
# 1 “A healthy organization should grow one, two, three or more levels deep down each organization leg each month.”
My Take: Your ultimate objective as a leader is to build depth. You want to drive each leg of your group as deep as you can. This gives you long-term security and stability in your organization. Some people call this tap-rooting. The deeper you go the more secure the leg and the more volume and leaders you will develop in your organization.
# 2 “You want an organization that grows without you, that doesn’t even need you, one that doesn’t even know who you are!”
My Take: If your business relies on you and you alone you are doomed for failure, right from the beginning. What you want is your business to be system dependent not people dependent. If everything relies on you, the business will take over your life and you won’t even be able to take time off.
# 3 “Every network marketing organization should have a standard method of operation by which they sponsor, train, and duplicate.”
My Take: Your best people will do things their own way anyway, but you still need a system for everyone else to follow. It can be very simple. You should have a sponsoring system and a training system. People should know step-by- step what they need to do to prospect, recruit and train their team members.
# 4 “As your sponsor, I’m not here to work for you. Instead, I’m here to work with you, to teach you the skills necessary to build a large, successful network marketing organization.”
My Take: Your job is to transfer your knowledge to your team members as quickly as possible, so they become independent of you as quickly as possible.
# 5 “It’s hard to build momentum on your team if you change systems every few weeks, or even every few months.”
My Take: Create a system and stick with it for the long haul. Don’t deviate from it.
# 6 “How many times today was the story of the opportunity and product told on your behalf by you, by our team, or by an event?”
My Take: This is the most important question to ask yourself before you go to bed at night. What you ultimately want are hundreds, even thousands of presentations be doing in your group every single day. It really boils down to a lot of people each doing a little bit.
# 7 “It’s much easier to teach a distributor to point to third-party tools than it is to have them memorize a full presentation.”
My Take: Use third party tools whenever possible. Be the messenger, not the message. Keep things simple so even the newest distributor can do it.
# 8 “Resist the tendency to become an expert.”
My Take: Don’t think you need to be an expert on the business or the products before you can share it with others. Your goal is to simply share your story with as many people as possible. If you wait until you are an expert you will never get started.
# 9 “You want to create one method of operation and stick with it for a long period of time.”
My Take: Create a system and stick with it. Don’t keep changing what you are doing. Unify your team so people don’t get confused or overwhelmed.
# 10 “As a leader you are like a procession leader for your team.”
About Art Jonak
Art is the author of the “One-Minute Sponsoring Tips for Network Marketers” newsletter. He’s also been featured in “The Wave 4 Way to Building Your Downline.” He’s also certified by the University of Illinois as a network marketing professional. He is co-founder of the Mastermind Event.
Connect with Art Jonak
In summary, I have tremendous respect for Art Jonak, even though I have never met him in real life. He is a true network marketing professional and advocate to our great industry. I hope you’ve enjoyed the article.
Please leave a comment below to tell me your favorite quote in this post. In addition, if you have ever worked with Art Jonak personally, leave a comment below to tell me about the experience. I look forward to hearing from you. Have a great day.