Top 10 Amway Success Tips: How to Build a Big Amway Business

Today, I will share my top 10 Amway Success Tips of all time.

I spent about 2.5 years of my life in Amway (Quixtar at the time). Overall, it was a good experience. I learned a lot about business, network marketing, selling, myself, leadership, and communication. I did a lot of things right and a lot of things wrong.

Amway was my first network marketing company and I simply didn’t know what I didn’t know. Although I am no longer affiliated with the company, I want to take some time today and share some of my best Amway success tips and marketing tips. These tips are based upon my 20+ years in the industry, and being a six figure earner in the industry (although in a different company).

Knowing what I know now, and looking back, this is the advice I wish I would have been taught when I was brand new.

Top 10 Amway Success Tips

Top 10 Amway Success Tips

Here are my best 10 Amway Success Tips, listed in no particular order.

# 1: This Business is a numbers game

Network marketing is a numbers game. Sales is a numbers game. Business is a numbers game. Dating is a numbers game. Amway is also a numbers game. Yes, it’s also a business of relationships, skills, and strategies, but if you don’t work the numbers properly, you will never build a big business.

Most people you talk with will not be interested in your Amway business, regardless of what you say to them. Why? Most people are not entrepreneurial. Most people are not interested in Amway or network marketing.

However, some people will be interested. Even if you can sponsor just one in ten people you talk with, you can build a HUGE Amway business by working the numbers. As you improve your skills, strategy, and mindset, your success ratio will improve. That means you will be able to talk with fewer prospects and still sponsor the same number of people.

You must realize that most people you talk to will not buy your products or join your business, regardless of what you say or do. You must also realize that most people who do join your business will do nothing and quit. A few will do something consistently each month and maybe one to three percent of the people who join your team will be serious and committed.

From what I have found, for every 100 people who join a network marketing company, this is about what you can expect.

  • 80-90 will join and quit in 90 days or less (some of those will revert to being a customer)
  • 10 will be part-timers and do something from time to time (your side hustlers and retailers)
  • 1 or 2 will be serious, coachable, and willing to work hard

These numbers are from my own experience and are similar numbers with many of my six figure MLM friends.

Based off these stats, this is what I would recommend:

  1. Lead with the products. Most people are not entrepreneurial, but EVERYONE is a consumer. It’s easier to find a customer than a new distributor.
  2. If you are just looking for serious people, you are missing out on at least 90% of your potential income.
  3. Never pressure ANYONE to do more with the business than they want to. Treat everyone well. You need customers, part-timers, side-hustlers, retailers, and serious people.
  4. Your best people are rarely personally sponsored. Keep your eyes and ears open for leaders and potential leaders in depth.
  5. Remember that every prospect is a prospect for life. Build your database while you work the numbers and circle back to each prospect once every 90 to 180-days. Some people will take YEARS to recruit.
  6. You only need three to six SERIOUS people to create a HUGE income in Amway, and those people don’t need to be personally sponsored.

And here’s one last tip.

Exposure is everything. The fortune is in the follow-up. Work with the willing.

# 2: Following the System Isn’t What Makes You Money

I’m sure some people will give me a had time for saying this. Oh well. I just ask you to read the entire section and hear me out for a minute.

Systems are important in every business. They provide guidance and instruction on what to do. While I believe that attending functions, listening to tapes, counseling with your upline, and reading books will help you grow as a person, and learn new skills, I am 100% sure those things will not grow your Amway business or make you money.

Why? Because in network marketing we only get paid to do TWO THINGS: retail and recruit. Those are the only two activities that actually grow your business and put money in your pocket.

You can read hundreds of books, go to every event, and listen to ten tapes per day, but if you don’t spend most of your time and effort retailing and recruiting, you won’t make any money in your Amway business (or any network marketing company).

That is the key to success in Amway: making lots of daily exposures so you can retail and recruit. If you do that daily, you can succeed in a big way, even if you aren’t plugged into the system, or going to the functions.

Of course, if you do those two things AND leverage your upline’s system, you will position yourself for quicker success.

Look at What Everyone Else is Doing and Do the Complete Opposite

# 3: Be Different

All businesses need a unique selling proposition. Also known as a USP, this is what differentiates you from everyone else in the marketplace and tells people why they should do business with you, rather than with someone else.

If all Amway distributors are building their business the exact same way, this gives you a wonderful opportunity to stand out in the crowd (if you can find a way to be different). Figure out your own natural talents and abilities and ask yourself how you can leverage those talents and abilities to build your Amway business.

Of course, you still need to follow the company’s policies and procedures, but when you do things differently from everyone else, you can do very well.

For example, maybe you are good at public speaking. If so, why not volunteer as a speaker at different events in your local community, and give classes on natural health products? Or talk about the power of having a home-based business?

If you did this, you could get the contact information of everyone at the event and call them about the products and business opportunity at a future date. Heck, some of these folks might even reach out to you to learn more about what you do. Talk about a win-win scenario.

This is just one example of what you could do. I suggest you take an hour or two and make a detailed list of everything you are naturally good at. If you can’t think of anything ask your spouse, parents, or friends what they think you are best at.

Brainstorm a few ideas and pick the one you think offers the most potential, and then focus on that.

Let me give you an example. I didn’t have my big breakthrough in the industry until I started blogging. I naturally love teaching and writing. It never gets old to me. So I decided to write about network marketing and teach others (back in 2010).

As a result, I positioned myself as an expert (known as attraction marketing) and people reached out to me first. Keep in mind, I’m not telling you to go start an Amway blog. Instead, I’m telling you to come up with a strategy that aligns with your personality, skills, and talents (one that follows the company’s policies and procedures).

# 4: Be Smart with Your Money

Entrepreneurs must be smart with their money.

Before you spend one dollar on training, marketing, advertising, functions, or business tools, you should ask yourself if the money you spend will give you a positive return on your investment, immediately or in the foreseeable future. If it doesn’t, don’t spend the money.

One of the common complaints that people (on the internet anyway) have with Amway is the cost of the business support materials. They complain that the ongoing cost of the business tools makes it almost impossible for the average person to make a profit in their business.

I’m not saying that business tools aren’t important (they are), but if buying the tools and going to the events takes away your business’s profit, and destroys your cash flow, I would not buy them.

Keep a close eye on your money. Create a separate checking account for your Amway business. Prepare a monthly profit and loss statement for your business. If you find yourself spending more than you make, month after month, spend less money!

Don’t forget to retail either. That’s one of the quickest ways to improve your cash flow. Always maintain at least five to ten personal retail customers, which will give you enough profit to cover most of your business expenses.  Learn how to manage your money or you won’t have any to manage!

# 5: Pick a Target Market to Focus On

One of my best Amway success tips is to focus on a niche group or target market. Rather than thinking of anyone and everyone as a prospect for the business (or products), why not pick a specific demographic of people to focus on? Let me explain.

All businesses have an ideal customer. This could be people from a certain town, age group, gender, race, income bracket, or countless other things.

When it comes to Amway, you have two groups of people you should focus on. One group will be people for the business opportunity and the other group will be people for the products.

I suggest you spend some time and write down the traits and qualities of your ideal prospect for each of those categories. What do they have in common? What type of person are you looking for? The more specific you can be the better.

Once you know what type of prospect you are looking for, focus on finding people with those qualities. For example, if you decide your best prospect for the business is someone with sales or entrepreneurial experience, spend most of your time prospecting people with that type of experience.

This can save you a lot of time in the long run. It also allows you to work smart. Just to be clear, I’m not telling you to discriminate or pre-judge people. What I am telling you to do is to be smart with your prospecting and focus on the best quality prospects you can. This is what smart business owners do.

attrition in amway

# 6: Understand Attrition

You must understand this business model. Attrition is quite perhaps the # 1 biggest obstacle in network marketing. In most cases, more than half your team will quit the business every year. Maybe even 80 to 90 percent of your team.

This has nothing to do with Amway, your upline, or you. It is very common in network marketing. It is common in just about everything in life. Most people quit their marriage. Most people who go to college never graduate. Most people who buy a gym membership stop going within a month or two.

Attrition can be frustrating if you don’t have realistic expectations. It’s easy to take it personal when people quit, or think it’s your fault. It’s not.

The system will help keep some people in the business, but most people will not stay with you for the long haul.  That is okay. Your job is to work with the willing. At the end of the day you have no control over what someone else does in their business. All you can do is encourage others and lead by example.

And keep in mind, even if most people quit, you can still build a large team and large residual income.

# 7: Keep a Balance

During my time in Amway, the business consumed my life. To be honest, it’s easy for any entrepreneur to let their business take over their life.

When you love your business it’s easy to think about the business 24/7. Heck, I am aware of this myself with my own businesses.

All things aside, balance is important, especially if you have a spouse and kids. Your family should always come first, followed by your job (that pays the bills) and then your Amway business. If you are religious, by all means put that first.

Just remember that when you make it to the top, you still want to have your family with you! The last thing you want to do is sacrifice the relationships with your family, just to build your Amway business (or any other business).

Make sure you schedule time each week (and every day) for your kids, your spouse, your faith, and whatever else is important to you. Your Amway business doesn’t have to consume your entire life for you to succeed.

You can work your Amway business an hour or two a day and succeed, if you do it consistently, and work smart.

Always Take the Long Term View in Your Business

# 8: Take the Long-Term View

Our society is filled with short-term thinkers. Most people live pay-day to pay-day and can’t think past their next paycheck.

To be honest with you, the odds of you building a successful Amway business (or any business) in your first year or two is almost impossible. Most businesses take a couple of years just to be profitable and five to ten years to be stable and successful.

Considering you are building your Amway business part-time, it’s going to take a while to make it to the top ranks, and make a good income. Most of the Diamonds I’ve studied took anywhere from five to ten years (or more) just to make it to Diamond.

Develop the long-term view with your Amway business. Think of it as your part-time, long-term project. Think of it as your five to ten-year plan to replace your job income.

Realize that good things don’t happen overnight. It takes time to build a successful business of any kind.

# 9: Part-Time Is Better Than Full-Time

I learned this valuable lesson from Jim Rohn. Part-time is better than full-time.

I once heard a seven-figure earner (name withheld) tell me that $3k per month part-time is better than $10k per month full-time (when it comes to network marketing).

At first, I thought he was crazy for saying this, but after processing it and thinking about it, it makes a lot of sense to me now.

Think about it this way. If you can work your Amway business just thirty to ninety minutes per day and build up your business, even to the Platinum level, in three to four years, that is a great deal.

If you can maintain your business working 10-20 hours per week (40 to 80 hours per month) and earn $3k to $5, that is huge.

Compare that to having to work 40-80 hours per week to earn and maintain $10k per month. If you break that down into an hourly wage, the part-timer makes more per hour than the full-timer!

The real beauty of network marketing is that it is designed to start part-time, until your income replaces your job income. Going full time right away (or too soon) is a huge mistake. Don’t do it!

In fact, many six figure earners in many MLM Companies still keep their day job and build their business part-time! Remember, it takes time to produce a significant cash flow in ANY new business. It typically takes one to three YEARS to build a profitable business (in the real world).

Stay part-time in Amway as long as you can. Invest the money. Pay off your debt. Live below your means. Save for a rainy day! Keep Amway as your side hustle.

Also, don’t let the business consume your life. Set business hours. Work your business minimum five days a week, for an hour or two a day.

Keep your day job. Spend time with your family. Enjoy life. And remember that part-time is better than some-time or no-time. In many cases, it’s even better than full-time.

And here’s my best tip: Be Part-Time with a Full-Time Attitude! This simply means you are 100% committed to your business during your work hours.

# 10: Don’t Forget the Little Money

It’s easy to only think about the big money. After all, the Diamond lifestyle is amazing. The income you can make as a Platinum is also appealing.

While either of those two things might appeal to you, most of your prospects will NOT be interested in the big money. For most Americans, an extra $300 to $500 per month would completely change their life for the better!

I’ve recently read that most Americans are just one or two paydays away from bankruptcy. I’ve also read that most divorces happen because of money issues (lack of money). In addition, most people can’t see themselves making six figures.

When you talk with prospects, by all means talk about the income potential, but don’t forget to show them how Amway could help them earn an extra $300 to $500 per month as well. This is what will appeal to most people you talk with.

Bonus Tip: Don’t Waste Your Time with the Wrong People

This is a mistake I’ve made many times in my network marketing career. I’m not proud to admit it either, but it’s the truth.

You must realize that you can’t make anyone else successful in the business. You can’t drag anyone across the finish line. Each person is their own CEO and is responsible for their own business. In some cases, you will want success more for someone else than they want it for themselves.

You should love on everyone and treat everyone well, but don’t get stuck in management mode either. It’s not your job to manage anyone. Your job is to lead by example and work with the willing. 

Work with the people who go to events, do what you suggest, and put in the work. This might represent three to five percent of your team, if you are lucky.

You are looking for people who are hungry, coachable, and willing to work. If your team isn’t growing, go find a new team! Remember this, it’s better to run with one than push twenty.

Other Posts You Might Enjoy:
  1. Top 27 Amway Diamonds
  2. Top 20 Amway Motivational Organizations
  3. Top 20 Amway Products
  4. World Wide Dream Builder Review
  5. Britt World Wide

Amway is a Numbers Game

Final Thoughts

In conclusion, these are my top 10 Amway success tips to help you build a big Amway business.

Success in the Amway business is predictable if you do certain things in a certain way, for a long enough amount of time. Why can I say that? Because many people have succeeded in Amway. On the other hand, if you dabble with it or have the “I’ll try it out and see how it goes” attitude, you will fail. Success never goes on sale. You must pay the full price. Success requires 100% commitment.

On a side note, I would love to hear what you think about these Amway success tips. Please leave a comment below to tell me what you think. Thanks for stopping by. Have a great day.

If you’d like more tips on how to succeed in Amway, I highly recommend you read “Six Figures in Six Months” by Clay Stevens and “Your Best Year in Network Marketing” by Mark Yarnell. Those two books are amazing. You can click on those links to order them on Amazon. Thanks.


Amway is a registered trademark. I am in no way affiliated with Amway. This article is just my opinion. Individual results will vary.

chuck holmes


Chuck Holmes
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur

P.S. Level up your life today! FREE resources to help you improve your health, finances, business, and relationships. I'll even give you FREE leads and a free business plan template. Learn more.

26 thoughts on “Top 10 Amway Success Tips: How to Build a Big Amway Business”

  1. Hi Chuck,
    I am An IBO in Amway. My husband and I are not actively building the business.
    I was just going to place an order with Amway and came across your article. I fully agree with everything you said about Amway. We love the products and the company and the people. We just don’t have the desire to build the business. You are right you can’t get people do work it if not disciplining yourself to do it. Thank you for sharing.

  2. Thanks for the exhaustive write up Chuck and also the way you’ve handled “few” comments/questions thrown at you. Guess I learned as much from your replies as from the article.

    Helpful (the article will be) only if we read and understand just like you said that going to Amway functions is important, but unless we take lessons home from them and implement the same in building our business, it’s no good attending these functions.

    One thing common that comes out from listening to all the Diamonds (in Amway) is that we’ve to be prepared for people not playing up, business not picking up as expected and other issues, which will tend to upset us/disenchant us.

    Thanks for the concise write up.

    1. Glad to be of help. I do believe that if a new Amway rep followed the advice in this article they would have a much higher likelihood of success than by just following their upline’s system blindly.

      1. Hi. I recently joined Amway and am going through the motions of it. I have been successful in selling a couple products this far; however, most of my sales came from my co-workers and a couple family members, and their overall view on the products are the high costs, which may indicate a one time purchase trend.

        How do I find loyal customers? These days with budgetary constraints many folks cant afford to buy the products. I’ve started a payment plan option for some folks if they wish to buy the products. Seems to be working.

        1. Yes, price is a a major factor in many people’s buying decisions. Many people would like to try the Amway products, but cannot afford them.

          Your best option might be to focus on retailing to people in a higher income bracket, who have more disposable income for commodity type purchases.

    1. As far as I know, this business if you are not associated with tools and functions, you are bound to quit. You loose the ability to overcome a problem as there is no dream building. If the dream is strong no Divorce or any other problem should be an excuse to quit this great business opportunity. This is where the tools and meetings/functions play a vital role. To keep you going despite challenges.

      Retailing is very important, no doubt, but along with it you should invest in learning skills, handling challenges, handling a team etc. which are taught only through these tools. Without these you are just a Salesman, not a businessman and you cannot have even a 6 figure income.

      1. I believe the functions do provide motivation and offer value. We are an event driven business; however, you can go to functions until the cows come home, but if you aren’t actively retailing and recruiting your business every month, your business won’t grow. You might be excited and trained, but at the end of the day, we get paid to make exposures. That’s it.

    1. Instead of focusing on a 7-figure income with Amway, I think you would be much better off focusing on the next rank. And then the next rank. Unless you are already making $50k or more per month, focusing on 7-figures is a waste of time. Build your way up in baby steps by setting simple goals, formulating a game-plan and then having the daily discipline to do what you need to do.

  3. This was a very helpful steps, but I have a question about customers. How is it I can achieve 10-20 customers easily for my business? I recently associated myself with this business, and was wondering a man with your expertise can help me by giving me more knowledge about that. Thank You

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