Today, I want to share some of my best tips on how to do effective three-way calls in your network marketing business.
Three-way calls are one of your most powerful business building tools.
When done properly, they allow you to work smart and get better results in your business.
What is a Three-Way Call and How Does it Work?
A three-way call is when you leverage your sponsor or someone in your upline to talk to your prospect for you, after they have watched a presentation, to answer their questions, overcome objections and close the sale.
Basically, you call your sponsor, put them on hold and then call your prospect. When your prospect picks up the phone you introduce them to your upline, and then you let your sponsor or upline talk to your prospect for you. Your sponsor utilizes their experience to close the deal and encourage the person to sign up as a customer or distributor.
Why Use Three-Way Calls?
There are many reasons to use three-way calls to grow your MLM Business, but the one that really stands out to me is that you can leverage your sponsor’s experience and skills. You might be brand new in the business, or maybe you lack confidence, or the skills you need to succeed.
By getting your sponsor to help you with your initial calls, it builds your confidence. You learn by listening. You can grow your business as you learn.
Most importantly, your prospects see that they don’t have to know how to do everything themselves to be successful in the business. They know that they will have someone to help them with three-way calls. This gives them added confidence as well, and belief that they can build a business.
Tips for Success Doing Three Way Calls
There are several things that must happen for a three-way call to be successful.
First off, the prospect must know they are going to be on a three-way call. The LAST thing you want to do is call your prospect, John, and then tell them that your sponsor Joe is on the phone with you. I can’t speak for you, but if someone did this to me without telling me ahead of time, I would be pretty pissed off. Make sure you SCHEDULE IT with all parties involved.
The second part of a successful three-way call is EDIFICATION. You should always introduce your upline and say something nice about them to your prospect. This gives them immediate credibility with your prospect. Your sponsor will also edify you to your prospect. When done properly, proper edification is the critical factor in any successful call.
Next, make sure you humble yourself and listen. As a new person you must SHUT UP and listen to your sponsor or upline converse with your prospect. Do not interrupt your upline. Do not talk at all. Let them do the talking with your psopect and only speak if they ask you too. This is hard for some people to do, but it is vitally important.
The last component of a successful three-way call is to keep the call short. The shorter the better. Do not make the call a 60 to 90-minute marathon. Keep the call to 10-20 minutes max. Value your prospect’s and upline’s time.
One Final Tip
ONLY do a three-way call AFTER your prospect has seen a complete business presentation AND agreed to a call. The real purpose of a three- way call is for your upline to close your prospect for you, while you learn by listening. You are doing them an injustice if your prospect has not seen a presentation yet, or agree to have a three-way call.
The bottom line is that three-way calls work. They are a critical part of building a successful MLM Business, especially with new people. I encourage everyone reading this post to teach their team the importance of three-way calls and how to do them properly.
What are your thoughts? Leave a comment below to let me know what you think. I look forward to hearing from you.