I’m going to tell you something that very few other people in our industry will ever tell you.
Here’s the truth.
Network marketing is sales.
There, I said it.
Go ahead and punch me in the gut… if it makes you feel better (just don’t hit me in the face, LOL).
Most people in our industry claim this is industry has nothing to do with sales.
To that I respond BULL SHIT.
I don’t know why so many folks pretend our industry is not sales.
It’s as if they think selling is bad.
Maybe they think they will scare off their prospects if they tell them it is sales.
Selling is NOT bad.
Everything ALL of us do every single day is selling.
If you are married you are in sales.
If you have a job you are in sales.
If you have friends you are in sales.
If you are a parent, you are definitely in SALES.
We are ALL sales people, whether we realize it or not.
We all try to get other people to see our point of view, accept our ideas, and do what we recommend.
We try to influence other people’s decisions.
That is SELLING.
Selling is neither good or bad. It’s a normal part of life.
Most people think of sales as the sloppy used car salesman trying to make his end of month quota.
They think of selling as high pressure, hype, and feeling uncomfortable.
As a result, they want nothing to do with it.
Contrary to popular belief, selling is one of the oldest and most respected professions in the world.
Top sales people earn more than most CEOs.
If you can influence others (sell), you can succeed at just about anything in life.
Professional selling is about educating others.
It’s about teaching.
It’s about influence.
It’s about identifying problems and offering solutions.
It is NOT about pressure or the hard sell.
It’s about sifting and sorting.
When it comes to network marketing, it is slightly different than traditional sales, but it’s still selling.
You have to influence others to buy from you or join your network.
Don’t act like selling is bad. It’s not.
When done right, it’s more like teaching.
That’s how I view myself.
I educate others and let them decide for themselves.
I don’t pressure anyone or use hype.
I simply pre-qualify, ask questions, point and direct.
I figure people are smart enough to make their own decision.
If you want to succeed in this great industry, you need to learn how to sell.
In other words, you need to develop INFLUENCE.
If people won’t listen to you or don’t respect you they will NEVER join your team or work with you, no matter how smooth you sound or what you are promoting.
When I look at all the successful people in this industry, what they are really good at is INFLUENCE.
That is what leadership is all about.
That is what selling is all about.
Some folks enter our industry with this influence.
Most reps have to develop it over a period of years.
When people like you, know you and trust you AND are in the market for what you are offering, they WILL buy from you.
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- Do You Have to be Good at Selling to Do MLM?
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It’s that simple.
Yes, there are sleazy people in this industry.
Yes, there are crooks.
Yes, there are amateurs who use pressure and the hard sell.
Those types of folks are in EVERY industry.
But there are also many professionals in our industry.
The reason why most people in our industry are not PROFESSIONALS is two-fold.
First off, we tend to attract broke people who have never done sales, marketing or entrepreneurship before.
These folks are GOOD people, but bad prospects for this type of business.
Secondly, most distributors are not trained properly.
We are like the blind leading the blind.
Since most people in our industry don’t know what they are doing, they can’t train their own team properly.
Once again, if you want to succeed in MLM, you must learn to sell.
You must learn to sell yourself.
You must develop confidence, posture, influence and leadership.
Do that and you can build a dynasty.
Don’t do it and you will continue to struggle.
What do you think about selling in MLM?
Leave a comment below to share your thoughts. I look forward to hearing from you.
Have a great day.