The Truth About Motivation in Network Marketing

Today, I want to talk to you about the truth about motivation in network marketing, as I see it.  I believe this short post has a very important message that you need to understand, if you want to be successful in our industry.

Let’s start out by talking about motivation.  Motivation is defined as “the general desire or willingness of someone to do something.”  If I had to put it in my own words, I would define it as “what drives you to take action.”  In other words, it’s something INSIDE of you that inspires you to do what you do.

When it comes to this business, there are two valuable lessons you need to know about motivation.  The sooner you can learn these lessons, and apply them in your business, the better off you will be.

The Truth About Motivation in Network Marketing

First off, no one is motivated all of the time.  I’m not and I’m sure you aren’t either. Even if you are naturally driven to achieve great things in life, everyone has off days where they don’t feel like doing anything at all.  Everyone needs a break from time to time. Motivation comes and goes.

In addition, you don’t have to be motivated to do something.  For example, most people are not motivated to go to their day job every day.  Many people hate their job and/or commute, yet they still go to their job. Why?  Because they are committed to getting a weekly paycheck. They know they have to provide for their family, even if they don’t enjoy what they do.  And it’s this commitment that keeps them showing up every day.

In my opinion, COMMITMENT is what you need to succeed in network marketing, not motivation.  I think motivation is a little bit overrated.  When you are truly committed to doing something, you will find a way to make it happen, even if you aren’t motivated.  People naturally do what they WANT to do, and in most cases, what they HAVE to do.

It’s true, you can make excuses or you can make money, but you can’t do both.  You will either be committed to your long-term success, or you will find excuses for your inaction.

Motivating Your Team

The second thing you need to know about motivation when it comes to network marketing is that it’s not your job to motivate other people.  It’s not your job to prime people up and try to motivate them to get off their ass and do something with their business.  I learned a long time ago that motivation comes from within and no one can motivate someone else PERMANENTLY.

The old saying is true, “you can lead a horse to water but you can’t make them drink.”  People are naturally going to do what they want to do.

Yes, you can talk to your new distributor and get them excited for a couple days. But the only way they will stay that way is if they have the inner desire and drive.

Remember, each person on your team is the CEO of their OWN business. 

Let me put things in perspective for a moment. Think about the power of company conventions. Ten to twenty thousand people attend an annual company event. It’s electrifying. The energy is powerful.  People are pumped up and excited. You can feel the energy and enthusiasm in the building.

Yet, within a few days of returning home, most of these same people revert back to their old ways and do nothing to move their business forward.

Why does this happen?  Because most of these people aren’t motivated and committed to their business. Once again, motivation must come from within!

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Your Real Job

Your real job as a network marketer is to find people who are self-motivated, not to motivate others.  You want to recruit people who have a big burning desire to transform their lives and achieve success.

A few self-motivated folks can help you build a dynasty in your business. Personally, I would rather work with just one self motivated person that try to motivate a team of 10 non-committed people.  How about you?

motivation in network marketingMy final tip about motivation is something I learned from my mentor, Don Failla.  He is the author of “The 45 Second Presentation.”

He taught me that the best way to motivate people is to build depth under them.  In other words, tap root each leg to light a fire in the basement and let the heat rise.

When you find a superstar on level 20, it automatically motivates the 19 levels of people above them.

This strategy does work most of the team, but I’ve also had team members with hundreds of people on their team, still quit the business!

If you get nothing else out of this post, remember that your job is to be committed and to look for committed people.

Final Thoughts

In summary, this is the truth about motivation in network marketing, as I see it.  The bottom line is that you don’t need to be motivated to succeed in this great industry.  What you need to be is committed.  You need to make a long-term commitment to your network marketing business and do what needs to be done on a daily basis, even when you aren’t motivated.  Do that and you will eventually succeed. Don’t do it and you will fail.

What are your thoughts about motivation in network marketing?  Leave a comment below to let me know what you think.  I look forward to hearing from you.

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Chuck Holmes is a Network Marketing Professional, author, and blogger. He's been in the industry since 2002. He is currently the top producer in his network marketing company. He is happily married and lives in Florida with his beautiful wife, Rachel. He enjoys flea markets, reading, writing, walking, fishing and funny movies. You can call Chuck during business hours at (352) 503-4816 EST or you can email him at

5 thoughts on “The Truth About Motivation in Network Marketing

  1. Thanks Chuck!
    Value added…

  2. That is a good distinction you made between motivation and commitment. I think motivation keeps you excited about doing what you are doing, but commitment keeps you doing it regardless of your excitement or lack thereof. We will all go through periods of feeling unmotivated, but as long as we stick to it in spite of that lack of motivation we will continue to see improvements and growth in our businesses.

  3. You put motivation into an understandable definition. I agree with you very much. As a matter of fact, sometimes “motivation” can be bad. What I speak of is hype. I have seen some network marketers get so hyped up that they turn around and start puking their opportunity on everyone they meet. This type of motivation can turn people off on network marketing.

    I like the term commitment also. It is a better term. If we are committed, we will strive to succeed. If we are motivated, it is just a short term “high”. Great post sir.

  4. The way I see it, motivation is short term and commitment is finishing whatever you choose to start. Marriage should be a commitment. If you have a job, commit to doing the very best you can. If you don’t, you a cheating yourself and your employer. Network marketers should commit to following a plan of action. What ever you choose to do find the fun or joy in doing it.

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