What I want to do in this article is share a list of what I consider to be the top 20 Amway Motivational Organizations, systems and lines of sponsorship.
I’m sure that you are aware that Amway is the BIG DOG in the MLM Industry, dating back to 1959 (officially). Millions of people have participated in the business opportunity during the past 60-years, some achieving tremendous success, while others failed miserably.
In case you aren’t familiar with the Amway Motivational Organizations (AMO) they are simply the different lines of sponsorship within Amway, and they provide business support materials, systems, and business tools (at a profit) for their Amway distributors.
For many years, the AMOs have been the primary source of controversy within Amway, mainly because of the tool money. It’s often said that many of the Diamond and above level distributors earn a large portion of their income and profits from the system income, not from Amway. Although that issue is not the purpose of this article, I did want to clarify that with you.
Within Amway, there are many different Amway Motivational Organizations. I don’t know the exact count, but I’d guess there are at least 50 different active AMOs, maybe even more. And, there are many that are now defunct.
While all of these lines of sponsorship do things a little bit differently from each other, their purpose is still the same. They provide a substantial income to the Diamonds and they also provide books, CDs, seminars and other business support materials to train their Amway distributors.
Some people love them and others hate them. To that I say, to each his own.
Before I share my list of the top 20 Amway Motivational Organizations, systems and lines of sponsorship, I would like to share this quick disclaimer first.
- Amway and many of the AMOs listed are registered trademarks
- I am not affiliated with Amway or any of these AMOs
- I do not know how many distributors are in each Amway Motivational Organization, since the information is not published
- I do not know the average earnings per distributor in each AMO, since the information is not published
- I do not know every single AMO in existence, since there are 50-100 or more of them
- The rankings I listed below are simply my OPINION, based upon the online research that I did
- I factored in the number of successful distributors (Diamonds and above) that are listed in the system and how long the system has been around when I ranked them
- Your opinion may differ than mine and that is okay
Top 20 Amway Motivational Organizations
Now that we have that out of the way, here is my list of the top 20 Amway Motivational Organizations, systems and lines of sponsorship.
# 20: Pro Alliance
Founded by Double Diamonds Hal and Susan Gooch, Pro Alliance is another successful AMO within Amway. Visit the Pro Alliance website to learn more about it.
# 19: Forever and a Day
Based in Thailand, this line of sponsorship is filled with young IBOs, mostly in their 30s or younger.
Forever and a day ℠ Line of Sponsorship (LOS) originates from Thailand in 2004, leaded by Executive Diamond Bobby Naruss & Nuchie MaHakkapong and the Diamonds. ⓕ forever and a day ℠ is one of the largest Amway’s Generation Y organizations in the world with a massive number of Diamonds, Emeralds and Platinums qualifying under the age of 30. A lot of their young success examples can be seen in many countries in Southeast Asia like Thailand and Vietnam. ~ Source
# 18: UR Association
This is a fairly new AMO, started by Crowns John and Jennie Belle Crowe in 2007. The Crowe’s decided to break away from Britt World Wide and start their own AMO. Some of their key leaders include John Sestina, Rex and Betty Jo Renfrow, and David and Kristin Dussault. Here is their mission statement:
We are a private member-based business of independent business owners chartered to support and help our members grow strong, profitable, and secure businesses. We believe that each person has been designed for accomplishment, engineered for success, and endowed by our Creator with the seeds of greatness. To foster personal and business growth, we provide a mentoring and coaching environment, and an educational system that includes business conferences, specialized seminars, and business development support materials. We teach and build on foundational principles of God, freedom, free enterprise, family, and leadership. We embrace and model the warrior spirit, courage, and leadership needed to protect, defend, and preserve these principles. Through our commitment to excellence and quality services, we help our stakeholders achieve their personal, business, and financial goals. We strive to strengthen families, relationships, friendships, and the free enterprise system. ~ Source: UR Association
# 17: Albora
This Amway line of sponsorship is the Italy Division of the Worldwide Diamonds, and they are also affiliated with the TOP4. It launched in 2001. Some of their key leaders include:
- Romagnioli, Renzo & Aurea
- Del Moro, Massimo & Torzolini, Laura
- Marchesini, Mario
- Polzoni, Anna Rita
- Topi, Frano and Giuseppina
Read more about Albora.
# 16: Team MAK
Started by Peter and Helen McKenna, Team MAK does business throughout Australia. At the time of writing this article, the organization had 11 Diamonds in it. Read more about Team MAK.
Team Mak have not only introduced me to a plan of living that is far beyond the one I originally set for myself, but they have shown me hope for a better life. They have given me a vehicle to run so that I can achieve these major goals in my life one step at a time. Not alone either, this comes with a constant guide from those who have gone before us and proven that this strategy works. An up-line of support, if you will. ~ Source: Ezine Articles
# 15: INA
INA, which stands for Internet Associates, is led by Jim and Margee Floor. It does business primarily in the United States. Many of their downline distributors belong to different AMOs. Some of their leaders include Joe and Linda Dendy, Jim and Marcia Carlton, and Roger Sitcler.
# 14: Leadership Team Development
Also known as LTD, Leadership Team Development was started by Larry and Pam Winters. It launched in 2006 and does business in the United States, primarily. Some of their key leaders include Larry and Pam Winters, Joe and Marybeth Markiewicz, Danny Snipes, Jeff and Andrea Moore, and many others.
A former high school-educated car wash manager and minor league baseball player, Larry Winters’ life illustrates a true “rags to riches” story. At the age of 24, working with his wife at a car wash, Larry was struggling to get by. He decided he needed to make a change for the better, so he seized control of his life and, day-by-day, built his own business that eventually transformed him from a young man with no ambition to a man in control of his financial destiny. ~ Source: LTD website
# 13: Diamond Alliance
It is led by James Vagyi and launched in 2002. It does business in Europe, primarily in Hungary, Austria, Poland and the Ukraine. Some of the leaders include Natalya Yena, Alexander Koryak and James Vagyi.
The mission and purpose of the Diamond Alliance is to provide comprehensive business training that enables its members to build and operate a successful and profitable global business. The Diamond Alliance pays particular attention to training new start-ups, developing ethical business practices that are sustainable in the long term , managing business challenges professionally, and developing the strategy needed for dynamic growth. It teaches the basics of entrepreneurial thinking, provides personality development, and encourages problem-solving thinking. The system provides up-to-date information on important economic and technological developments in the world. ~ Source: Diamond Alliance website
# 12: Winner’s International
Winner’s International was founded in 2008 by Kanti and Hemi Gala. Although he is an Executive Diamond he has a HUGE Amway business, probably one of the top 10 in the company as far as number of distributors. Most of the India market is in the Gala’s downline, and a large amount of them participate in his system.
Winners International is a System, based on principles and driven by values, committed to providing the best education at the most affordable cost, to enable you to build a large and profitable Amway business.
Our Mission Statement
1. To provide the best education at the most affordable cost, to build a large profitable Amway business.
2. To be transparent in all our dealings.
3. To provide a balance and focus to build the Amway business.
4. To distribute generated income fairly, equitably and transparently.
# 11: eFinity
Started by the legendary Tim Foley in 2006, eFinity was the first accredited AMO to receive the Professional Development Accreditation Program by Amway. It does business in the US, Canada, Brazil and many other countries.
# 10: World Wide Dream Builders
This AMO started sometime in the 1980s (best guess) and was launched by Ron and Georgia Lee Puryear. The company is owned by all the successful Diamonds within the line of sponsorship. It is located in Spokane, Washington. Once you qualify as a Diamond you automatically get shares in the company.
Some of the successful Diamonds include Brad and Julie Duncan and Dave Severn. Most of its distributors are in the United States and Korea. If I figured in the distributors from Korea in the total, I would move this up to the top five spot. I didn’t do that, because that group goes by a different name (WWDB Korea). I have recently learned that WWDB changed its name to World Wide Group.
Here is their mission statement.
To enrich multiple generations by empowering success through authentic leadership & training. ~ Source: WWG website
# 9: Soonye
If you live in Malaysia, Singapore or Brunei, and you are approached by an Amway distributor, there is a good chance they are part of the Soonye organization. It was founded in 1981 and started by the first Founder’s Crown Ambassador in Malaysia, Brunei and Singapore, Lee Kim Soon and Kwee Choo. It also partners with TOP4.
The purpose of the organization is to help people become better individuals so they can build a successful Amway business. Soonye provides training and motivation to distributors within its line of sponsorship. This includes books, tapes and other business support materials. They also host seminars and functions in Malaysia. ~ Source: Amway Wiki
# 8: Britt World Wide
Founded by the late Bill Britt (quite perhaps my favorite Amway distributor, other than Dave Severn), BWW launched in the 1980s (best guess). It has hundreds of downline Diamond level distributors, mostly in the United States and India. Some of the successful distributors include Paul and Leslie Miller, Terry and Amy O’Shea and Kanti Gala.
To its association of independent business owners throughout the world, BWW provides valuable mentorship to dedicated men and women, in order to help them achieve their desired level of success in their own businesses.
BWW’s available training and support system brings together thousands of associates in a network that stretches across all 50 states, Canada and the nations of the Caribbean. ~ Source: BWW website
# 7: Heckel
This AMO was started by Kaoru Nakajima, one of the most successful distributors ever in Amway. I don’t know very much about it, except that it is huge. It does business primarily in Japan and the United Kingdom. Visit the Heckel website to learn more.
# 6: Schwarz Organisation
The Schwarz Organization launched in 1984. It was started by Founders Crown Ambassador 60 FAA Points distributor Max Schwarz. Max is a legend in the Amway business. He is from Germany. He joined Amway in 1977 and he has one of the largest teams in the company.
The purpose of the Schwarz Organization is to train and motivate Amway distributors within its line of sponsorship. The Schwarz Organization provides books, seminars, CDs, tapes, and other business support materials to help members build a profitable Amway business.
This line of sponsorship primarily does business in Germany, Austria, Hungary, Ukraine, Russia, Italy, Poland, Czechoslovakia and several other countries. Some of the key leaders include Max Schwarz, Maria Schleipfer, Lora and Alexander Dobler and Anja Schwarz.
After doing some research on the organization, it appears that they know what they are doing. They have thousands of successful distributors in their organization throughout Europe, and some in the United States.
#5: Plum Blossom
You have to put this AMO high on the list. Started by Barry Chi and Holly Chen, some of the most successful Amway distributors in Taiwan, this is a very popular and LARGE line of sponsorship. It is the largest Amway organization among the Chinese. The organization has 20 Crowns and more than TWO THOUSAND Diamond level distributors. Some of their key leaders include Barry Chi and Holly Chen and Han Shi Rong. Read more about Plum Blossom.
# 4: Crador Global
This fine AMO dates back to 1978 and was founded by Foo Howe Kean and Shu Chen. This guy might just be the most talented business builder every to build an Amway business. He has achieved top ranks in several markets. Here are some of his achievements.
He is the first Executive Diamond in the world, the first who qualified Diamond and Executive Diamond in two different markets. He is the first person to become a Crown Ambassador in 3 different Market in the world of Amway. His IBO downline has over 800 Diamonds and more than 30 Crown Ambassadors and Founders Council Members. ~ Source: CradorGlobal
That’s why I put Crador Global so high on the list.
# 3: TOP4
I had to include TOP4 on the list, even though it is a combination of four different AMOs: Heckel, World Wide Diamonds, World Wide Dream Builders and the Plum Blossom. From what I’ve read online, many other AMOs are partnering up with TOP4.
# 2: InterNET
This AMO is the brainchild of Dexter Yager, quite perhaps the first Amway distributor to create his own “system” and motivational organization. It was founded unofficially in 1971 and officially in 1979. It’s been in business more than FORTY years now and has produced THOUSANDS of successful distributors. I would call this the “mother” of all AMOs because just about every other AMO on this list was founded by someone in Dexter Yager’s downline.
# 1: Network TwentyOne
This is one of, if not the most successful AMO that I know of. Network TwentyOne launched in 1989 and was the brainchild of the late Founders Crown Ambassadors Jim (deceased) and Nancy Dornan. It does business in 36 different countries, with 26 local offices and lots of full-time employees. Some of the countries it does business in includes the United States, South Africa, Canada, Austria, Denmark and more. Some of the key leaders include:
- Jim and Nancy Dornan
- Peter and Debbie Cox
- Mitch and Diedre Sala
- Pat and John Hendrickson
I rank this as the top AMO because of the huge CONTINUED success they have each year. They are always breaking new Diamonds.
We exist as a team to support Network TwentyOne clients worldwide through quality support materials, meetings and information, and to develop personally and professionally as people with integrity who add value to others. ~ Source: Network TwentyOne website
Suggested Items & Reading
At the present moment in time, to the best of my knowledge, there are more than 50 different active Amway Motivational Organizations within Amway. These are the different lines of sponsorship that provide the business tools, motivation, and business support materials for their Amway distributors.
These organizations are ran by the successful Diamond level distributors and they place a huge focus on selling the tools for profit. Some people love these motivational organizations and others hate them.
I have done my best to rank the top 20 Amway Motivational Organizations accurately and fairly based upon the number of successful distributors and how long the organization has been in existence.
But, please keep in mind that the rankings are just my opinion, and are not endorsed by Amway or any of the AMOs. In addition, there’s a good chance that one or more of these organizations listed above could disappear at some point in time and go defunct. Finally, I have no bias and am not affiliated with any of these lines of sponsorship, so I tried to evaluate them objectively.
If you have participated in any of these Amway Motivational Organizations before or agree/disagree with what I wrote, I would love to hear from you. Please leave a comment below to tell us about your experience. Tell us what you liked, disliked, what level of success you achieved and what you learned from the experience.
What do you think is the best Amway Motivational Organization? Why? I look forward to hearing from you. All I can ask is that you keep your comments clean and don’t do any personal attacks because you don’t agree with what I said.
Disclaimer: I am in no way affiliated with Amway. Amway and the lines of sponsorship mentioned above are registered trademarks. Individual results will vary.
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