The Top 10 Famous MLM Brands

Today, I am going to give you my opinion of the top 10 famous MLM brands.

What Is A Brand?

When the term brand is used, it could be the name of the company, a single product or even the name of a person.

Some good examples may be:

  • Coca-Cola, which is both the name of the company and their primary product.
  • Happy Meal is a product that nearly every child recognizes from McDonald’s.
  • Little Caesars is a brand for fast and cheap pizza.

The key to famous brands are, they are known far and wide. Maybe people can’t tell you where from, when or who makes them, but they know the name and the quality. It could be from advertisements or word of mouth, but when the brand is mentioned to a group of people, the majority recognize the brand and many will laugh at the person who doesn’t.

Top 10 Famous MLM Brands

Top 10 Famous MLM Brands

Putting this list together of the top 10 MLM Brands was fun. Of course, it is very subjective and is just my opinion. When compiling this list, I looked at how long the company has been in business, how popular they are, yearly sales, company reputation and several other factors. By all means, you may think otherwise and we can agree to disagree. I’ll start with # 10 and work my way down to # 1.

# 10: Melaleuca

Taking the # 10 spot is Melaleuca. They’ve been in business since 1985 and have grown by leaps and bounds. If you were to ask 100 people if they’ve heard of Melaleuca before, I’d guess that at least 40-50 of them have. They are known for great “toxic free” products at grocery store prices. Other than Avon, which is also on this list, Melaleuca has some of the best prices in the network marketing industry.

Melaleuca. Not exactly an ordinary name. Then again, Melaleuca isn’t exactly an ordinary company.

In less than 30 years it has grown from a little startup in rural Idaho to a billion-dollar enterprise doing business in 17 countries around the globe. It has become one of the largest catalog and online retailers in North America. And it is the largest manufacturer of consumer packaged goods in the Northwest. Today, more than a million people shop with Melaleuca every month.

From the beginning, it was destined to be different. Probably because it was created to put people first. People before profit. People before anything else. It’s mission? Enhancing the lives of those we touch by helping people reach their goals.

Source: Melaleuca website

# 9: Forever Living Products

Forever Living Product is a popular brand and household name in many countries throughout the world. When I think of aloe vera and bee-based products, I think of Forever Living Products. This multi-billion dollar MLM Company has been going strong for more than 40-years now. They do business in more than 165 countries and have more than 9.3 million distributors.

Forever Living Products International, Inc. is an American privately held multi-level marketing company based in Scottsdale, Arizona, which manufactures and markets aloe vera-based drinks and bee-derived cosmetics, dietary supplements, and personal care products. The company was founded in 1978 by CEO Rex Maughan.

Source: Wikipedia

# 8: Shaklee

When Forrest Shaklee started this MLM Company that sells a variety of products in nutrition, weight loss and household products, I doubt he realized his name would become a well-known brand. Anywhere you are in the world, the Shaklee brand name is known. The company was started in 1956 and is headquartered in Pleasanton, California.

People who use Shaklee supplements had double-digit better biomarkers of heart, brain, and cognitive health vs. those who used no supplements or another multivitamin.

Our products are backed by more than 120 published scientific papers and presentations that show they make a difference in your health.

Source: Shaklee website

global direct selling industry generated 332 percent from wellness products

# 7: Juice Plus

When I think of Juice Plus+ the first thing that comes to mind is quality nutrition. This is a true products’ based company with a big focus on customer acquisition. Some people will say their brand is famous because at one time they endorsed OJ Simpson (they dropped him). The company has clinical research on many of their products. You can find that information on their website.

Juice Plus+ products are made from the juice powder concentrates and oils from more than 40 different fruits, vegetables and grains. While Juice Plus+ isn’t a substitute for eating fruits and vegetables, our whole food-based products support a healthy diet by offering a much wider variety of naturally occurring vitamins, along with antioxidants and phytonutrients found in fruits and vegetables. Every Juice Plus+ product is made from quality ingredients grown farm fresh, providing the natural nutrients your body needs.

Source: Juice Plus+ website

# 6: J.R. Watkins

J.R. Watkins has been in business a LONG time now, since 1868. They have some amazing products, especially their cinnamon and vanilla. When I think of the Watkins brand, I think of high quality food and personal care items at fair prices. I think of the words “time-tested and value.” Many other people feel the exact same way.

150 years ago, we set out to create natural remedies that would soothe and heal your body. Today we challenge ourselves to help you set right modern-day stressors – focusing on mind, body and spirit. At J.R. Watkins we are committed to helping you find calm, peaceful moments of reprieve from daily stress through our products and regimens.

Source: Watkins website

# 5: Herbalife

Herbalife. Chances are you’ve heard of them before. When I think of Herbalife I think of their founder Mark Hughes and I think of the incredible weight loss stories. Herbalife has been around since 1980 and they have really paved the way for our entire industry. They’ve been sued, dealt with negative publicity, yet they continue to flourish. They have great weight loss and nutrition products and they offer an amazing opportunity for the right person.

Herbalife Nutrition is a global nutrition company. Since 1980, we have been on a mission to improve nutritional habits around the world with great-tasting, science-backed nutrition products that help people get the right balance of healthy nutrition.

Whether it is our industry-leading meal replacement protein shake that comes in dozens of flavors, or our teas, aloes, energy, fitness and outer nutrition products, we cater to a variety of daily nutritional needs, offering choice to consumers in over 90 countries.

Our products are available exclusively through educated and trained Herbalife Nutrition distributors who provide comprehensive and personalized solutions to their customers’ nutrition and wellness goals. Distributors are independent entrepreneurs who set up their own businesses and decide when and where they work and do so on their own terms. Our distributors fulfill our mission every day.

Source: Herbalife website

# 4: Tupperware

Mention Tupperware to any housewife and the conversation about food storage will start.

I believe Earl Tupper probably had no idea his invention would be so recognized many years after the start. It all started in 1948.

Now many companies have tried to match Tupperware, but is there anyway? No! Tupperware rightly deserves this place and will hold it for some time.

When I think of the word Tupperware, what comes to mind for me is “quality food storage.”

Changing Lives…One at a Time

Tupperware Brands’ growth comes from its worldwide sales force, and for over 65 years we have made an unwavering commitment to Enlighten, Educate and Empower women and their families across the globe. We are passionate about changing lives and instilling confidence in every one of our more than 3 million sales force members.

Our Purpose

Inspire women to cultivate the confidence they need to enrich their lives, nourish their families, and fuel communities around the world.

Our Vision

Ignite a global community, especially women, to realize their best selves through opportunity, enrichment, celebration, and above all else, uplifting relationships.

We are committed to accelerating profitable revenue growth for the benefit of all our stakeholders.

~ Source: Tupperware website

1 out 5 home in the USA owns an Amway product

# 3: Amway

Of all the people reading this blog post, I bet there isn’t one who hasn’t heard of Amway before. Amway is the big dog in our industry. They’ve been in business since 1959. They are the pioneer in our industry. While they do have their share of critics, Amway goes strong, year after year. Their Artistry and Nutrilite brands are very popular and highly respected. When I think of the word Amway, I think of “quality and longevity.”

Amway is an American multi-level marketing company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and its sister companies under Alticor reported sales of $8.8 billion in 2018.

~ Source: Wikipedia

#2: Mary Kay

Mary Kay almost got the top spot for the most popular MLM Brands. Almost everyone has heard of Mary Kay. Most women have tried their products at one point or another. Mary Kay is famous for their Pink Cadillacs. When I think of Mary Kay, I think of “empowered women” and “skin care and cosmetics.” They’ve been around more than 50-years now and they are a huge multi-billion dollar company.

Mary Kay Ash was ahead of her time, all the time. She changed the world of business by creating more opportunities for women, built a company guided by her values and empowered women by putting them in control of their own future.

Mary Kay Ash launched her business more than 50 years ago, but she continues to be a source of inspiration to millions today. Her values live on in the company she built, and her mission of empowering women is as important now as it has ever been. Mary Kay Ash’s lifetime of achievements made her a trailblazing entrepreneur, and her lasting legacy has made her an icon.

Source: Mary Kay website

# 1: Avon

Avon EASILY gets my top spot on this list. When I think of Avon, I think of AFFORDABLE beauty products. I think of skin care, makeup, cosmetics and other beauty products. I think of RESPECTED and time tested.

Just about EVERYONE has heard of AVON, and I have yet to meet even one person who did not think fondly of it. This company has the best reputation of any company in the network marketing industry that I know of, and that’s why it comes in on the top of my list.

Avon’s founder David H. McConnell was a progressive pioneer, an impressive visionary, a courageous game-changer, and above all, a champion of women.

But he didn’t set out to create a beauty company. He was a travelling book salesperson, and offered beauty products as a gift. He soon realised customers were more interested in the free perfume samples than the books.

From a small New York City office, McConnell mixed the company’s first fragrances himself, and recruited a team of women to be Sales Representatives.

It was a radical business model in 1886, but McConnell believed in the power of community, and was passionate about giving women the opportunity to take firm control and responsibility for their lives and their families.

Source: AVON website

Final Thoughts

Well, there you have my opinion of the top 10 MLM brands. Let’s here your thoughts and opinions; please share them below. I look forward to hearing from you.

chuck holmes


Chuck Holmes
Network Marketing Professional

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11 thoughts on “The Top 10 Famous MLM Brands”

  1. My mom loves Tupperware because of the quality. In fact we still have our Tupperware food storage in the kitchen 🙂
    The Tupperware did a very good brand strategy in making it stand out from the competition. Mothers love Tupperware 🙂

  2. When I was pregnant, I started to take Nutrilite products in 2009. It was really good and I still remember I didn’t get any sick during pregnancy. Those supplements and vitamins were very helpful. I feel good to read here, it is most famous brand still in 2018.

  3. I always see top Mary Kay cosmetics representatives with their pink Cadillacs and this is no doubt, definitely is working in attracting new distributors.

    1. Yes, you gotta love the Pink Cadillac. I went to visit Chicago and stayed at a hotel where they were doing a Mary Kay training, and there had to be at least 100 Pink Cadillac cars in the parking lot. It was pretty cool.

  4. Tupperware is well recognized in many places after many years of its start. Even though many companies have tried to match Tupperware, they have not even come close. Tupperware is still the best product argued among women.

    1. My wife and I went to a Tupperware party a few months back. Everyone spent a lot of money and had a ton of fun. Tupperware is still our go to plastics for things around the home.

  5. Nutrilite, one of Amway’s biggest selling product is the best vitamin and mineral products around and it is enjoyed by many. No doubt, a lot of people appreciate its availability.

    1. Yes, the Nutrilite products are great. They seem a bit pricey to me, but you do get what you pay for. I haven’t used the products since leaving Amway, but I do have several friends who have taken the Nutrilite products 20+ years.

  6. Skaklee MLM company has the best variety of products in nutrition, weight loss, and household products, which are becoming widely accepted and used. It is indeed worth to be on this list!

    1. Yes, Shaklee definitely has a great reputation for creating outstanding products. They’ve been in business around 50+ years now and I don’t see them going away any time soon.

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