The three magic words in network marketing are exposures, training and skills. These three words really are the key to success if you want to become a top earner in your company. What I want to do in the rest of this post is elaborate on what each of these words mean to me, and give you some tips for success.
# 1 Exposures
Exposure is the most important word in our industry. The person who exposes the products and business opportunity to the most amount of people is the person that ultimately wins. The only difference between you and the top earner in your company is that they have done more exposures than you have.
Not everyone will be a prospect. Not everyone will say yes. But if you talk to enough people you will find the people you are looking for. It’s inevitable. What you lack in skills and knowledge in the beginning, you can make up for in pure numbers.
Your key is to prospect at least five to ten people a day and expose the products or business to at least five people a day. Do that every day for a few years and you will have a huge business.
If you expose your business to five people a day for one year, you would make 1,825 exposures. If just one in twenty people signed up as a distributor, you would sponsor 91 people that year. Do that for a five year period of time and you would expose your products or business to 9,125 people and you would sponsor nearly 455 people. Those are powerful numbers when you stop and think about it.
# 2 Training
Training is very important. Most people understand the value of a good college education. Most people understand the value of an apprenticeship program where you can learn a trade skill. Most people understand the importance of having on the job training to succeed in their new job.
When it comes to network marketing, training is vitally important. Most people have never owned a business before and most new distributors have very little experience in sales and marketing. Most new distributors have poor people skills and poor leadership skills. This is where a rock solid training program comes in handy. Good training will help you improve your skills and it will also help you develop a winning mindset.
You’ll learn the ropes of what you need to do to become successful in network marketing. You should be willing to invest in your own business education and business training. Read books, find a mentor, attend events and listen to tapes. Enroll in auto-university. Learn something new every day. Strive to get better every single day. Make a life long commitment to personal growth.
It takes time to master a skill. If you’ve never done something before, you’re not going to be an overnight success. Most successful network marketers took two to five years, or longer, to develop the skills they need to succeed. Put in the work, participate in the training and give it some time! And remember that it normally takes 10,000 hours to master something.
# 3 Skills
If you are doing the exposures and training like I mentioned above, you will ultimately develop the skills you need to succeed in network marketing. For most people, it will take YEARS to develop the required skills you need to be ultra-successful.
Think about a lawyer, accountant, doctor or any other professional. Most of these folks have spent tens of thousands of dollars and YEARS of their life to develop the required skill-set they need to become successful in their chosen profession. You need to do the same thing if you want to succeed in network marketing.
Skills will enable you to work smart and get better conversion rates. Once you’ve developed your skills, more people will join your team and want to work with you. Always remember that we get paid in the marketplace based upon the VALUE we bring to the marketplace. The fastest way to improve your value (and make more money) is to develop new skills.
The most important skills to develop are leadership, communication skills, people skills, prospecting, marketing, team building, product education, and persuasion skills.
There you have it folks. I know this post isn’t rocket science, but it’s true. As I see it, exposures, training and skills are the three magic words in network marketing. Master these three things and you will change your life and business for the better.
What do you think about exposures, skills and training? Leave a comment below to share your thoughts. I look forward to hearing from you. Have a great day.