The Short Term Thinking Syndrome in Network Marketing

Today, I want to take some time and talk with you about what I call the “short term thinking syndrome in network marketing.”  Truth be told, this really has nothing to do with network marketing and everything to do with the world we live in.  Here are my thoughts on the subject.

The Instant Gratification Mentality

Our society has a deadly plague that is destroying our country.  It’s called “instant gratification.”  As I see it, it will be one of the major downfalls in our society in the years to come.  Most people do not want to pay their dues.  People expect instant results and instant gratification.

When people first get married, they want the dream home, not the starter home.  When people go to a restaurant, they want their food and they want it now.  When people buy a car, they want the car their peers will envy, not something they can afford.

When people start a diet they expect to lose a bunch of weight their first week, or they give up.  People expect a high paying job right out of college, rather than working their way up the corporate ranks.  I could go on and on here, but I hope you get the point.

To succeed in life and business you must flush your “instant gratification mentality” down the toilet and develop a long-term view of things.

Nothing Worth Accomplishing is Fast, Free or Easy

There is no free lunch, except in the public school system.  Anything you want in life worth accomplishing requires some level of sacrifice.  Nothing worth accomplishing is fast, free or easy.  Every successful person I know of sacrificed a lot to get where they are today.

They might have sacrificed their health, their values, their relationships, their happiness, their time, or countless other things.

Once you decide what you want in life you need to determine what you are willing to give up in order to get it.  Something has to give.  Have some patience.  Know there will be trials and tribulations. Get up one more time than you are knocked down.  Be realistic.  Realize nothing goes exactly as planned.  Success is never a straight line.

If you want something bad enough, you must pay the price.  Things will not be handed to you.  You have to earn it!

It Takes Time to Build a Successful Business of Any Kind

Most entrepreneurs “in the real world” start a business and don’t expect to make ONE PENNY of profit for at least two years, if not longer.  Most entrepreneurs hope to get their initial investment back within five years, if they are lucky.

You don’t see someone start a restaurant and then close it down three days later because they aren’t rich yet. You don’t see someone open a barbershop and close it down 30 days later because they aren’t millionaires yet.

short-term thinking in mlmThe people in this industry drive me crazy with their short-term thinking. We are one of the only industries I know of in the real world where the people who start a business aren’t really even entrepreneurs.

Most people in our industry who get started know nothing about entrepreneurship or how to think like a business owner.  Instead, most are employees, unemployed folks, or folks who are in dire financial straits.

Don’t get me wrong here.  There’s nothing wrong with these folks.  They’re good people.  They’re just going to have to “change their thinking” if they want to become successful in the business world.

What’s great about our industry are the relatively low start-up costs and ongoing costs, especially compared to a traditional business.  You can be profitable your first month with your network marketing business.  Most people will take 2-3 months to get profitable, but that’s still a really good deal when compared to a traditional business.

Successful businesses in every niche are built over a period of DECADES, not months or even years.  You have to take the long-term view with your business if you want to make it to the top.  You need a minimum three to five year plan for your business, and preferably a ten to twenty year plan.  Develop some vision and make sure that everything you do is designed to support your long-term goals.

It Takes Time to Fix Your Problems

It takes time to get into problems and it takes time to get out of problems.  No one gets 50 pounds overweight overnight.  Instead, it happens over a period of months or years.

Marital problems happen because people make small mistakes over a prolonged period of time.  Financial hardship often works the same way; people mismanage their money for years and it finally catches up with them.

Yes, there are exceptions to the rule, but they are few and far between.

If it took you YEARS to get into financial trouble, it’s going to take you years to get out of it.  Our industry is not the lottery, or some magic pill.

People really amaze me.  They come into our industry making minimum wage in their day job that they have had for several years, but they expect to make $10k per month working part-time their first month in their network marketing business.

Really?  Get real folks.  In most cases, it’s going to take you several years to build a successful MLM Business, if not longer.  This is not a get rich quick industry.  Rome wasn’t built in a day.  Good things take time.  Considering you are doing this part-time, it’s a really good deal.

Final Thoughts

The bottom line is that “short-term thinking” won’t help you much in life or in business.  Yes, there are times when you need to think about the short-term; however, most successful people in life and business are more geared toward the long-term.

To succeed in your network marketing business you need the long-term view.  That is the only way you will succeed.  You must commit to your company and the industry for the long-term if you want to make it to the top.  That is non-negotiable as I see it.

What do you think about short-term thinking?  Leave a comment below to share your thoughts.  I look forward to hearing from you.  Have a great day.

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6 thoughts on “The Short Term Thinking Syndrome in Network Marketing”

  1. I truly believe that this short term thinking issue came right when common sense got killed in a car crash. I believe it may have been right around 1983 or 1984. LOL.

    I have noticed this issue in all types of situations in life. That is why fast food does so well. I see teenagers go to work at a job and assume they should be the boss when they walk in the door. I remember a day that even if you graduated from college with a degree, you still had to start at the bottom cleaning latrines and making coffee. Hopefully, you washed your hands before making the coffee.

    I truly believe that is how it needs to be again. Yes, the college degree means something, but old fashioned experience should be higher on the scale. That is how it is in network marketing. You have to “pay the piper” to win the prize.

    Great post Chuck!

  2. Just curious to get your thoughts on this: Do you think that the short-term thinking mentality can really be altered? I feel like this sort of thinking is something you are taught and it is kind of hard to break thinking patterns that are ingrained from childhood. Are short-term thinkers doomed to think that way forever, or can they be taught to see things more realistically?

    1. I think it can be taught, but it will be hard for people to unlearn, especially if they have been employees their whole life. Nothing against employees, but the whole entrepreneur mindset is around vision and long term thinking.

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