The Purpose of Your MLM Business

Today, I’d like to teach you about the true purpose of your MLM Business. Actually, you could argue that what I’m about to share with you is the purpose of any business.

As an entrepreneur, you need to understand WHY you are doing what you are doing. You need to have vision for your business and you need a game-plan. You must begin with the end in mind and have a strategy for your business so it doesn’t become a glorified job. If you can do that, there’s a good chance you will succeed and make money.  And if you can’t do that you will be like most entrepreneurs in America: overworked and underpaid people who own a job they hate.

As I see it, the purpose of a MLM Business is:

# 1 To Become an Asset

A business is an asset that has equity and can be sold one day for a large profit. If you build a large and profitable MLM Business, it will have equity. If you want to, you could sell your distributorship at a future point in time. An asset is anything that provides income and has equity.

mlm mindset# 2 To Provide Income for the Owners

The purpose of a MLM Business is to provide income and residual income for the distributor, not just the company owners. If you build your business right and have a sizable team of distributors and customers, you will earn a nice residual income. In the beginning you will work a lot and earn a little, but if you build your business right you can one day work a little and earn a lot. As you earn money with your MLM Business, you can use it to purchase or create other assets that provide even more income. HINT: This is what the rich do.

# 3 To Free Up Your Time

The purpose of a MLM Business is to free up your time, not take all your time. Most entrepreneurs have nothing more than an underpaid and overworked job. In other words, they are their business and their business is really a job, not a business. To succeed, you need to learn how to work smart and manage your time wisely. You can do this by leveraging yourself through others (building a team of distributors) and creating systems to free up your time, so your business doesn’t rely solely on you. Also, if you are spending all of your time in your business and not getting a positive return on your time investment, you should either do things differently or shut down your business. Time is our most precious asset. Manage it wisely.

Final Thoughts

In summary, the purpose of a MLM Business, or any other business is to (1) become an asset, (2) provide income for the owners and (3) free up your time to do the things you want. In order to do these three things you must learn how to think like an entrepreneur and you must build systems in your business. Also, you must know when to adjust and when to call it quits. Sometimes it’s better to “fold” and cut your losses early on than it is to try and revive a dead horse.

What are your thoughts?  Leave a comment and let me know.

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Chuck Holmes

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4 thoughts on “The Purpose of Your MLM Business

  1. Chrystlyn Edwards

    I believe everything we do; we need to have a purpose behind it. I am happy the lessons in this article address that mindset. Out of the 3 lessons given in this article, the 1 that appeals to me is the opportunity to have time freed up because of the independence that comes with owning and operating a MLM business. Once again, another great article.

    Reply
    1. chuckholmes Post author

      The purpose of ANY business is to free up time for the owner and provide an income at the same time. Unfortunately, most entrepreneurs don’t know what they are doing so their business becomes like a glorified job.

      Reply
  2. Jessica

    I’m not sure how my MLM business can become a salable asset, but my main goal is to free up some of my husband’s time. If I could just make $100/week, with one or two parties, I’d be a pretty happy girl, because then he wouldn’t have to work Saturdays.

    Reply
    1. chuckholmes Post author

      If you ever build up a large team with thousands of distributors on it, it can become a salable asset. Other distributors would want to “buy your team” to build up their team. But even on a smaller scale if you can make the money you want to free up some of your husband’s time; that is success too! Most people focus on the big numbers in our industry, but even an extra few hundred dollars a month can have a positive impact in most people’s lives.

      Reply

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