The Process of Generating MLM Leads Online

The process of generating MLM Leads online is actually quite simple. People make it more difficult than it needs to be.  I’m going to share step-by-step instructions for you to follow, telling you exactly what you need to do to generate your own leads online within the next 24-hours.

Step # 1: Find Something to Give Away

The first thing you need to do is find something to give away.  Whatever you do, don’t advertise your business opportunity!  That’s what everyone else is doing and I can speak from personal experience and tell you that it does not work.

Instead, create a FREE report, a white paper, a video boot camp, a PDF file, a product sample, a webinar, or anything else with a high perceived value.  In case you don’t know this already, people like FREE stuff.  You want to give away something for free to entice people to give you their name, email, and/or contact information.  If you lead with your business opportunity, you will get crappy results and you will go broke quickly!

Personally, I like to give away something that I create, so it positions and brands me as a leader.

Just remember, your goal is to generate a lead first, not try to make a sale!

Step # 2: Set up a Lead Capture Page

A lead capture page is simply a one page website designed to get people to give you their contact information, normally their name and email. It normally has a headline, a video, a few bullet points, catchy graphics and a strong call to action. You will need a domain and hosting program for your capture page.  Your capture page is where people will request the free item that you are giving away.  If you don’t want to do a capture page, make a separate page on your website.

You will send all of your traffic to your capture page.

Step # 3: Auto-Responder Series

Your next step is to get an auto-responder.  I use Aweber myself.  Your auto-responder will manage your leads for you.  You will create a form that you put on your capture page.  When people type in their name and email they will automatically be added to your email list.  You can also write your follow-up messages in your auto-responder and choose the sequence and schedule.  These emails will automatically be sent to your leads at the frequency you choose. Your auto-responder does the selling, sifting and sorting for you.

Ideally, you will offer a few different affiliate products in your auto-responder to make multiple streams of income.  You will also mention your business opportunity in your emails.

Step # 4: Traffic

This is where the men separate themselves from the boys. Once you have everything else set up, you MUST send a boat load of traffic to your capture page. At a minimum, you want 100-200 people a day to visit your capture page, and preferably much more than that.

I ONLY recommend paid strategies because you can start sending traffic right away. SEO, video marketing, and article marketing are good too, but they typically take MUCH longer, normally many months to see any results.  I believe this step (TRAFFIC) is the most critical step in the entire process for generating MLM Leads online.  Without lots of quality, targeted traffic, nothing else really matters.

As you send traffic to your capture page, you will want to track your results. You need tracking URLs so you can find out which advertising is producing the best results. I also recommend you split test your capture page by making small changes (headlines, bullets, color scheme) over a period of time to find out what changes improve your conversion rates the best.

As you improve your conversions and find what traffic sources convert best, you can ramp up your advertising campaign.  I always tell people to start small and test your results until you get good with conversions.

Putting It All Together

Steps one through three are ONE TIME things.  Once they are set up, you want to spend all of your time on marketing and advertising to get people to your capture page.   That is where the rubber meets the road.  Generating traffic is hands down the most important skill that online marketers have.

As you get leads, your email follow up will sift, sort and sell for you.  Some people will buy some of the affiliate products you recommend.  Some people will join your company.  Others will unsubscribe and do nothing.

The more targeted, better quality traffic and more leads you can get, the better off you will be. Remember, selling is a numbers game.  Don’t expect to make much money or sponsor anyone into your business if you are only generating a few leads.  Ultimately, you need THOUSANDS or TENS OF THOUSANDS of leads to be successful.

Final Thoughts

In summary, generating your own MLM Leads Online is very easy to do. If you follow the advice in this article, you will shorten your learning curve and will be able to start generating your own leads online within the next 24-hours.

What are your thoughts? Leave a comment below to tell me what you think about my step-by-step process for generating leads online.  I look forward to hearing from you.

Please Share Our Content If You Enjoyed It:


Chuck Holmes is a Network Marketing Professional, author, and blogger. He's been in the industry since 2002. He is one of the top producers in his network marketing company. He is happily married and lives in Florida with his beautiful wife, Rachel. He enjoys flea markets, reading, writing, walking, fishing and funny movies. You can call Chuck during business hours at (352) 503-4816 EST or you can email him at

6 thoughts on “The Process of Generating MLM Leads Online

  1. This is a great system. Everyone loves free.

    I had an idea that I think would be very good at getting leads online: use a “higher ticket” item and have a drawing. Have people provide all their info to sign up for the drawing. It is a great idea to put a video of the drawing online. This shows that you are fair and can be trusted.

    • This sounds like a really good idea. Maybe I will give it a try with my next campaign. Thanks for sharing, Greg.

  2. These are some good tips here. I tend to shy away from capture pages because I am distrustful. However, I will respond to free offers for items that I can use all day long. It does not even need to be something expensive: just something that I can use. I am happy to give my name and contact information for that little package to arrive in the mail, and I know that many other people feel the same way, too.

    • I agree with your points about capture pages. Many folks outside of the MLM or internet marketing world are distrustful of them, but it’s the norm in our industry.

  3. I’d have to say that this is one of the most helpful posts you’ve written on this blog. Thanks so much!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.