Today, I want talk about the problem with trying to recruit your warm market into your network marketing business. I’m sure I will ruffle a few feathers by writing this post, but oh well. Please keep in mind that this is just my opinion and we can respectfully agree to disagree.
I should start out by telling you that the warm market approach has been around since our industry first started nearly 60 years ago. It’s a proven method and it can work well for some people. It’s also the EASIEST method to teach your team because anyone can make a list of people they know and pick up the phone!
Most people who have ever participated in this great industry have been taught to make a list of everyone they know and try to recruit them into the business. Some people have achieved MASSIVE success using this approach while most others have failed miserably.
I definitely think that following this approach is better than doing nothing at all, but I also don’t believe it’s the best way or only way to build your network marketing business.
There are several HUGE problems with the warm market approach as I see it. Here are the major problems.
# 1 Most people don’t feel comfortable approaching their warm market
Let’s face it, not everyone wants to approach the people they know about the products or business opportunity. Some people like keeping family, friends and business separate. And there’s nothing wrong with that. The last thing I want to worry about personally is straining or ruining relationships with the people I love and care about over a business opportunity.
# 2 Most people in your warm market are not the entrepreneurial type
This is quite perhaps the biggest issue with working your warm market. You’re busy trying to convince someone WHY they should start a home business of their own when they have no desire to do so! Nearly 9 out of 10 people in the world are employees and have ZERO desire to be entrepreneurs. Trying to recruit these folks as distributors is typically a waste of time.
# 3 Most people in your warm market are not part of your target market
Most people in your warm market have no desire to buy what you are selling (the products or business). It’s not a personal attack against you. They’re simply not a qualified prospect. Not everyone is interested in fancy skin care products, weight loss products or a magical berry juice. Smart business owner identify their “ideal” customers and then focus on reaching people in those demographics. They don’t try to sell anyone and everyone.
# 4 Typically your friends and family are your biggest critics
The people who know us best are usually the hardest on us. I once heard that you can’t be a profit in your own land. I believe it. People who have known you for a long time will know everything you have done right, and wrong, in your life and they will hold it against you. After all, it’s hard to talk to someone you know about making money if you have been broke your whole life.
# 5 Most people don’t have enough respect or influence to recruit people from their warm market
This goes hand in hand with number four. Most people are not truly respected by the people in their warm market (when it comes to business). Sure, their friends and family like them or love them, but they don’t think of the person as a successful entrepreneur or businessperson. This makes it difficult to recruit people from your warm market.
Just to clarify, I am NOT telling you to avoid your warm market. I simply want you to know that it’s not the ONLY way, or best way to build your network marketing business. If you do approach your warm market about your products or business opportunity, just realize upfront that most people will not be interested.
I also suggest you talk to these people about the products rather than the business. More people will be receptive to a product or service than a business opportunity.
I’d also say that if you are a respected entrepreneur or businessperson, such as a lawyer, doctor, accountant or business owner, you can probably approach your warm market with great success, because people look up to you, respect you and admire you.
The bottom line is that the warm market approach is good for people with credibility and a large sphere of influence. If people admire you, trust you and respect you, you can do very well with your warm market. If you don’t have that luxury you might have to use a different marketing approach UNTIL you become successful in your network marketing business. At that point, many folks in your warm market will want to get involved.
And remember this, smart entrepreneurs clearly identify their target market FIRST and then focus on finding and selling to people in that specific demographic. That’s a lot smarter than wasting your time with anyone and everyone.
What are your thoughts about the problems with trying to recruit your warm market into your network marketing business? Leave a comment below and let me know what you think. I look forward to hearing from you.